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From today, Apple TV+ will be available via Prime Video in India as an add-on subscription. Available at INR 99 per month in India, Prime members who subscribe to Apple TV+ via Prime Video can stream exclusive shows and movies with new releases weekly. They can enjoy heartwarming comedies like Ted Lasso and Shrinking, thrilling dramas—from Severance and The Morning Show to Slow … Read more
Goafest, South Asia’s premier festival celebrating creativity and advertising excellence in India, is thrilled to announce the opening of delegate registrations for its highly anticipated 18th edition. Delegates can secure their spots at the Super Early Bird rates until 07th April, 2025 with significantly discounted fees. Scheduled to take place from May 21st to 23rd at Taj … Read more
Mankind Pharma’s Manforce Condoms captivated audiences with an elaborate April Fool’s Day prank, launching a fictional “Dot AI” product line that blended intimate products with cutting-edge technology. The campaign showcased an imaginary condom equipped with micro sensors supposedly designed to enhance pleasure through vibrations activated by a “sixth sense.” Taking the concept further, the faux … Read more
Amazon Prime Video has embraced April Fool’s Day with a clever marketing campaign introducing the fictional “Woh Wala Feature” – a search tool that understands those frustratingly vague descriptions we all use when trying to remember movies and shows. The playful campaign tackles a universal streaming dilemma: remembering specific scenes or actors but forgetting the … Read more
MakeMyTrip is commemorating its 25th anniversary with a nostalgic brand film starring Bollywood icons Alia Bhatt and Ranveer Singh. The film traces India’s evolving travel landscape and highlights how the company has transformed the industry since its founding in April 2000. The narrative follows Alia and Ranveer reminiscing about childhood vacations while journeying through different … Read more
JioHotstar continues to revolutionize India’s live streaming experience by making it more inclusive and accessible, connecting millions and bridging the gap between audiences and their favorite events. Following the tremendous success of Coldplay’s Music of the Spheres and Mahashivratri: The Divine Nightlivestream, which captivated millions, the platform is now set to bring the festivities of Ram Navami to viewers with a … Read more
Tata Group’s electronics retail chain Croma has officially appointed Shibashish Roy as its new Chief Executive Officer and Managing Director, effective April 1, 2025. Roy, who has spent over 20 years with the Tata Group, initially took on the CEO role in November 2024. Since then, he has been working alongside outgoing Managing Director Avijit … Read more
Decathlon Sports India increased its advertising and promotional expenses by 33% to Rs 87.49 crore in FY24, as the company posted impressive financial results. The Indian arm of the French sporting goods retailer achieved its highest business income in five years, reaching Rs 4,066 crore (nearly half a billion dollars). The company made a remarkable … Read more
YouTuber Ranveer Allahbadia has returned to the podcast scene following weeks of controversy stemming from offensive remarks made on Samay Raina’s “India’s Got Latent” show. His comeback episode of “The Ranveer Show” (TRS), released March 31, features a reflective conversation with Buddhist Monk Palga Rinpoche. In this deeply personal episode, Allahbadia discusses how the monk’s … Read more
Recent high-profile AI failures across major tech companies have raised serious questions about consumer trust in artificial intelligence systems. From Google’s Gemini generating historically inaccurate images to Microsoft’s Copilot creating embarrassing factual errors, these public missteps have put brand reputation on the line. A recent Morning Consult survey revealed that 63% of consumers express concerns … Read more
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