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Dentsu Creative Isobar has secured the integrated creative mandate for Forevermark, the De Beers Group’s diamond jewelry brand, following a multi-agency pitch. The account will be managed from their Mumbai office with a focus on creating modern storytelling that blends heritage with luxury. Amit Pratihari, Managing Director of Forevermark India, emphasized India’s deep connection with … Read more
MY FM, the radio division of Dainik Bhaskar, has announced its official radio partnership with Gujarat Titans for the ongoing IPL 2025 season. This strategic collaboration will deliver a comprehensive entertainment experience by integrating radio, digital platforms, and on-ground activations. The partnership leverages MY FM’s strong presence throughout Gujarat to enhance fan engagement through interactive … Read more
Renault Group has announced plans to acquire Nissan’s 51% stake in their Indian joint venture, Renault Nissan Automotive India (RNAIPL), giving the French automaker complete ownership of the operation. Despite the ownership change, the agreement includes provisions for continued collaboration between the companies. Nissan will maintain access to the facility for vehicle production both for … Read more
Myntra has unveiled a clever new advertising campaign featuring Bollywood stars Ranbir Kapoor and Triptii Dimri that playfully warns consumers about the “dangers” of looking too good in Myntra outfits. The “Fashion With Caution” campaign presents a humorous “public apology” from the actors to those who’ve experienced unexpected consequences from their standout style choices. Through … Read more
Dentsu Creative Isobar has secured the integrated creative mandate for Forevermark, the diamond jewelry brand from De Beers Group, following a competitive multi-agency pitch. The account will be managed from the agency’s Mumbai office. The partnership aims to establish a distinctive brand identity for Forevermark through modern storytelling that combines heritage with luxury appeal. Dentsu … Read more
Kareena Kapoor’s love affair with Magnum Ice Cream continues with the launch of their new Pistachio variant. In a visually rich ad conceptualized by Lowe Lintas India, the actress showcases the premium Rs 80 ice cream stick with characteristic elegance, reinforcing Magnum’s positioning as an indulgent pleasure rather than a nostalgic treat. “Magnum is everything … Read more
The quick commerce landscape in India is undergoing a dramatic transformation, evolving from its grocery-focused origins into a comprehensive retail revolution that touches nearly every consumer category. What began as a simple proposition to deliver essentials in minutes has now expanded into a sophisticated ecosystem that’s reshaping how Indians shop. The Expanding Quick Commerce Universe … Read more
India’s online betting and fantasy gaming industry has witnessed exponential growth in recent years, with the Indian Premier League (IPL) serving as a major catalyst. What began as a niche market has transformed into a multi-billion-dollar industry reaching millions of users across the country. Market Size and User Base The online betting landscape in India … Read more
Elon Musk’s artificial intelligence company xAI has acquired social media platform X in an all-stock transaction valuing the former Twitter at $33 billion, or $45 billion including $12 billion in debt. The deal, announced March 28, brings together two of Musk’s major companies while valuing xAI at $80 billion. “xAI and X’s futures are intertwined,” … Read more
Xiaomi has launched a provocative front-page advertisement in The Economic Times wishing “Happy April Fools’ Day” to anyone believing the iPhone 16 Pro Max’s camera outperforms their new Xiaomi 15 Ultra. The ad bluntly adds, “Every day is April Fools’ Day if you fell for it,” continuing the Chinese manufacturer’s tradition of directly challenging Apple. … Read more
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