Huber & Holly has entered the impulse ice cream category with the launch of a new range called Cones & Candies, introducing ready-to-eat formats designed for on-the-go consumption.
Known for its freshly churned ice creams and dessert offerings served through its scoop stores, the brand is now expanding beyond its outlet-based model to reach consumers through convenient packaged formats. The new range allows customers to enjoy Huber & Holly’s flavours outside stores, supporting the brand’s wider distribution strategy.
The cone range features flavours such as Belgian Chocolate, Biscotti, and Hazelnut Mudslide, available in packs of four priced at ₹250. Meanwhile, the candy-format ice creams include flavours like Jamun Spark, Belgian Chocolate, Sicilian Pistachio, and Mango Duet, priced between ₹50 and ₹70.
One of the standout flavours in the lineup is Jamun Spark, which was previously available at the brand’s scoop stores and has been adapted into the new packaged format.
According to Ankit Chona, founder of Huber & Holly, the launch reflects the brand’s long-term vision of building a premium ice cream brand that blends nostalgic and globally inspired flavours. He added that introducing cones and candies enables the company to bring its signature flavours into formats that customers can enjoy anytime and anywhere, while maintaining the premium quality the brand is known for.
The new range will be distributed through quick commerce and e-commerce platforms such as Blinkit, Zepto, Swiggy Instamart, Flipkart, and Amazon, making the products widely accessible across digital retail channels.
