Anchor Oral Care has signed England cricketer Jos Buttler as its brand ambassador in India, part of a multi-year partnership spanning UK, India, Nepal and the Middle East. The association brings together Buttler's global sporting stature and Anchor's nearly three-decade legacy, aiming to deepen consumer trust and connect. #AnchorOralCare #JosButtler #BrandAmbassador #IndiaMarketing #ViralVaultIndia

Life rarely follows a plan - and neither should credit access. InstaMoney's new campaign, "Life Doesn't Wait," featuring Somesh Sharma and Mallika Nayak, shifts focus from loans to the real moments behind them. Because when life happens instantly, support should too. Simple, timely, human-first lending - that's the idea. #InstaMoney #LifeDoesntWait #DigitalLending #CreditMadeSimple #viralvaultindia [ InstantCredit BrandCampaign SomeshSharma MallikaNayak FinancialFreedom]

Pollinate Labs has been appointed to lead 4700BC's rebranding, following Marico's majority stake acquisition earlier this year. The mandate spans positioning, visual identity, packaging and gifting as a growth vertical - all while retaining the brand's experimental, irreverent spirit as it scales beyond snacking into new categories. #4700BC #PollinateLabs #Rebranding #Marico #viralvaultindia [DesignMandate PackagingDesign BrandIdentity SnackingBrand CreativeAgency]

Chaos, confrontation, intensity - Vicky Kaushal stays composed through it all in G-SHOCK's new film "Unfazed by Time." Featuring the LUXE BLACK series with its octagonal design and matte black finish, the campaign is all about individuality, resilience and staying true to yourself, no matter what the world throws at you. #GShock #VickyKaushal #LuxeBlack #GShockIndia #viralvaultindia [WatchCampaign BrandFilm StayUnfazed CasioIndia Resilience]

Cars24 gives the classic Vikram-Betaal tale a modern twist - Betaal's endless "Kal ko kuch ho gaya toh?" mirrors every used-car buyer's real anxiety. But this time, Cars24 has all the answers, backed by solid policies that put doubts to rest. Nostalgia meets reassurance. #Cars24 #VikramBetaal #UsedCars #BrandCampaign #viralvaultindia [CarBuyingMadeEasy IndianAds CreativeStorytelling AdCampaign TrustCars24]

Baazar Kolkata took Pujor fashion to new heights - literally - with Eastern India's first aerial LED screen, a live fashion show, Tollywood celebrity appearances and dazzling drone visuals at Salt Lake Sector V. A perfect blend of fashion, tech and festive spirit, proving why it's truly "Pujor Fashion Manei Baazar Kolkata." #BaazarKolkata #PujorFashion #KolkataFashion #AerialLED #viralvaultindia [FashionShow FestiveSeason TollywoodStars DroneShow FashionEvent Durgapuja]

Hashtag Orange has bagged Frankfinn's marketing mandate, tasked with driving Gen Z engagement through data-led strategy, human insight and agentic AI across social and performance marketing. The partnership blends Frankfinn's 33-year legacy in aviation training with Hashtag Orange's sharp cultural understanding of today's youth. #HashtagOrange #Frankfinn #MarketingMandate #AgencyNews #ViralVaultIndia [PerformanceMarketing BrandPartnership AviationTraining MarketingStrategy]

Sebamed is testing ChatGPT as an ad environment, partnering with WPP Media to place its pH 5.5 Gentle Facial Cleanser within skincare conversations around oily skin, cleansing and dryness. Rather than audience targeting, this taps active discovery moments - as AI becomes a new frontier for product consideration. #Sebamed #ChatGPTAdvertising #WPPMedia #AIMarketing #viralvaultindia [ConversationalCommerce pH5point5 DigitalMarketing AIAdvertising BrandInnovation]

Back in 2023, Havells turned Mumbai's Thane Majiwada Flyover into pure magic - 100 motorized fans spinning together to form Lord Ganesha, no Photoshop needed. Paired with "Ganpati Bappa Morya" and "Hawa Badlegi," it racked up 1.5M+ impressions and still resurfaces as a fan-favourite (pun intended) throwback. #HavellsKeDeva #Havells #GanpatiBappaMorya #HawaBadlegi #viralvaultindia [OOHAdvertising CreativeMarketing GaneshChaturthi BrandCampaign ViralAd]