Following a competitive review, Omnicom Media has been named IBM's global media agency of record, effective July 1, expanding its remit across the Americas, EMEA, Japan and APAC. The win builds on the EMEA mandate awarded back in January 2025. IBM's Jonathan Adashek pointed to Omnicom Media's integrated approach and ability to blend data, technology and creativity at scale. Omnicom's Guy Marks echoed the sentiment, calling it an opportunity to build a smarter, more connected media ecosystem powered by data and automation. #IBM #OmnicomMedia #MediaAgency #AdvertisingNews #ViralVaultIndia [AdvertisingNews, MarketingNews, AgencyWins, IndianAdvertising, BrandPartnership, AdTech]

A child's crayon drawing took over The Times of India's front page. Gullu, along with 1.5L+ children, drew flowers to say "थैंकू" for the 29 crore+ meals provided through Feeding India. No polished ad, just gratitude in its purest form. #FeedingIndia #BrandCampaign #PrintAdvertising #IndianAdvertising #viralvaultindia

mCaffeine just made showering a whole vibe. With 'Shower With Benefits', the brand is stepping beyond its caffeine-led identity into full-blown bodycare territory, body washes, scrubs, and a campaign film set in a relatable hostel bathroom where one shower turns into a shared self-care moment. The message? You shouldn't have to pick between performance and experience. Co-founder Vaishali Gupta says it best: self-care should deliver results while making everyday moments joyful. #mCaffeine #ShowerWithBenefits #viralvaultindia #AdvertisingIndia #BrandCampaign [PersonalCareIndia FMCGMarketing BeautyCampaign SkincareIndia BrandLaunch MarketingNews IndianAdvertising BrandStorytelling ConsumerMarketing]

Flipkart's new GOAT Sale campaign follows a shopper's quirky journey across forests, oceans and mountains, all to escape the "Amazon Tribe" and unlock real deals at the GOAT Tower. Subtle? Not even a little. The brand didn't stop at the film, AmazinFlip.com is now live, rewarding users who screenshot their cancelled Prime membership. With Amazon's Prime Day turning 10 this July, Flipkart's clearly decided the best defence is a witty offence. #Flipkart #GOATSale #AdvertisingIndia #Marketingstrategy # [EcommerceWars BrandRivalry CompetitiveMarketing AdvertisingIndia DigitalCampaign MarketingNews BrandCampaign IndianAdvertising]#

BigTrunk Communications has been appointed as Wonder Cement's integrated media agency, overseeing strategy, planning, buying and execution across digital and traditional platforms. Founder Akhil Nair called it a strong validation of the agency's capabilities, adding that the partnership aims to strengthen brand visibility, deepen engagement and drive long-term growth for the cement major. #WonderCement #BigTrunkCommunications #AdvertisingIndia #BrandStrategy ##ViralVaultIndia

Amazon Now placed these "useless" objects across three cities, with zero branding, and let curiosity do the rest. People stopped, stared, and asked the same question: iska kya fayda? Only once that question had spread did the brand step in to answer it: cashback on all orders, low prices everyday, no extra charges. #FastNowFaydaNow #AmazonNow #OOHCampaign #IndianAdvertising #ViralVaultIndia [Amazon Now campaign, iska kya fayda, OOH guerrilla marketing, street installation advertising, experiential marketing India, Amazon Now cashback, fast now fayda now, intrigue-led advertising, public installation campaign, Indian advertising case study[

Kunal Shah just rolled out his first major feature as WhatsApp's chief, and it's a significant one. Usernames are here, meaning your phone number no longer has to be the price of entry to a chat. "A more private way to connect," is how Shah described it, and honestly? We're here for it. No public directory, no searches, no suggestions, you decide who gets to find you, with an optional username key for extra security. Creators and businesses can even match the same handle they use on Instagram or Facebook. #KunalShah #WhatsApp #WhatsAppUsernames #Marketingstrategy #viralvaultindia [Kunal Shah WhatsApp chief, Kunal Shah WhatsApp usernames, CRED founder WhatsApp, Kunal Shah Meta, WhatsApp leadership transition, Kunal Shah privacy feature, WhatsApp username launch, Indian founder Meta appointment]

Shreyas Iyer's recovery from a life-threatening spleen injury in Sydney is now the face of Sun Pharma's #SecondBirthDate campaign — a tribute to the doctors who help patients reclaim their lives. This National Doctors' Day, the campaign returns with Iyer's story joining past features like Rishabh Pant, Sushmita Sen, and Sumit Antil. The message: doctors don't just treat illness, they often give people a second birth. Sun Pharma is inviting everyone to send personalised thank-you messages to the doctors who made their comebacks possible. Tag a doctor who changed your life. #SecondBirthDate #SunPharma #Advertising #viralvaultindia [DoctorsDay2026, ThankYouDoctors, CricketComeback, IndianCricket HealthcareHeroes, BrandCampaign AdvertisingIndia, MarketingIndia PharmaMarketing, CelebrityCampaign GratitudeCampaign]

A year ago, adidas transformed its Shanghai flagship into a four-storey structure designed to look like a giant shoebox - an immersive space celebrating sneaker culture through music, skateboarding and lifestyle. The move came as adidas rode seven straight quarters of growth in China, closing 2024 with a 10.3% revenue jump. Retail as spectacle, done right. #adidas #ThrowbackAds #RetailDesign #SneakerCulture #viralvaultindia [adidas Shanghai store, shoebox store design, adidas flagship store China, adidas retail innovation, sneaker culture marketing, adidas China growth 2026, experiential retail design, adidas Direct-to-Consumer strategy]