Right next to Lovers Point, Shaadi.com casually drops a plot twist: “Singles Point – 0 KM.” No heavy copy. No dramatic promises. Just sharp context, perfect timing, and a wink at every solo traveller pretending they’re “just here for the view.” By owning the location and the moment, the brand turned a simple billboard into a selfie spot and a monsoon conversation starter. Because sometimes, love isn’t far away. It’s just one hoarding ahead. #ShaadiDotCom #OutdoorAdvertising #ViralVaultIndia #InsideTheVault

Back in 2020, when Valentine’s Week felt like a recycled rom-com, overpriced roses, predictable captions, and copy-paste couple goals, OYO decided to check out of the cliché. With #CheckInForLove, the brand gave the “most western” week on the calendar a full desi reboot. Rose Day to Kiss Day? Rewritten with iconic Hindi pop-culture twists. Grand gestures? Replaced with relatable, smile-worthy moments. And instead of hard-selling rooms, OYO sold a thought: what if love didn’t need a script at all? Illustrated in-house and inspired by cult desi art styles, every post felt scroll-stopping and share-worthy. No preachy lines. No pressure to perform. Just a simple nudge, celebrate your way. Because honestly, isn’t the best Valentine’s plan the one that feels like you? #CheckInForLove #Throwback2020 #MarketingWithHumour #ViralVaultIndia

“Aap iss Valentine’s kya karoge?” Candlelight dinner, last-minute dessert surprise, or a solo binge with your comfort food? Whatever your love language looks like this year, Swiggy is ready to deliver it hot, sweet, and right on time. Because plans may change, but cravings don’t wait. #Swiggy #ValentinesDay #ViralVaultIndia #InsideTheVault

Yes Madam teams up with Huma Qureshi to gamify skincare education through Beauty With Brains-an interactive in-app experience that blends learning, rewards, and fun to drive engagement. #YesMadam #BeautyWithBrains #HumaQureshi #ViralVaultIndia #InsideTheVault

Filmy baatein, brandy solutions, thoda sa pyaar! Swipe karo, tag your brand-translator, and drop a heart if this is you two this Valentine’s! #Valentines2026 #loveisintheair #ViralVaultIndia #InsideTheVault

Back in 2008, “Yeh Hai Youngistaan Meri Jaan” wasn’t just a tagline-it was Pepsi tapping straight into the pulse of India’s youth. The campaign marked a cultural shift, celebrating ambition, confidence, and the voice of a new generation that wanted to be heard. Featuring youth icons Deepika Padukone and Ranbir Kapoor, alongside the ever-relevant Shah Rukh Khan bridging generations, Pepsi positioned itself as a brand that grew with its audience. From print to films, Youngistaan captured changing attitudes, aspirations, and self-expression, making Pepsi more than a beverage-it became a badge of youthful identity. A campaign that truly spoke the language of its time. #YehHaiYoungistaan #PepsiIndia #IconicCampaign #ViralVaultIndia #InsideTheVault

Back with a bolder slice, Papa Johns is rewriting its India story - this time with higher prices, sharper positioning and a serious focus on ingredient quality. Re-entering through Bengaluru, the brand is betting that a pizza-mature India is ready to pay a little more for better dough, better toppings and a dine-in experience that feels premium, not mass. In a market dominated by scale players, Papa Johns is choosing craftsmanship over discounting - and hoping India is hungry for it. #PapaJohns #QSRIndia #FoodBusiness #ViralVaultIndia #InsideTheVault

What if your bathroom wasn’t just functional, but transformational? Kohler’s latest film reimagines everyday routines as moments of reset - where water, steam, light and sound come together to create a personalised ‘Spa at Home’. In a world that rarely slows down, the brand makes a compelling case for wellness that doesn’t require an escape - just a thoughtfully designed space behind your own door. #Kohler #SpaAtHome #WellnessAtHome #ViralVaultIndia #InsideTheVault

Soft launch, hard launch, situationship or “it’s complicated” - whatever the relationship status, the gifting game stays strong. This Valentine’s, don’t decode the label, just deliver the surprise. With Flipkart Minutes, the perfect gift shows up before the status even changes. #FlipkartMinutes #ValentinesDay #ViralVaultIndia #InsideTheVault