What if your laptop didn’t just keep up with you, but understood every version of you? In its new film, Cheil India brings Gen Z’s fluid identity to life for Samsung Galaxy Book5 through the thought “Many Me’s in Me”, where AI becomes an intuitive companion, not just a feature. With storytelling inspired by Edward Hopper’s reflective visual style, the campaign shifts the focus from specs to self-expression, positioning the device as a quiet enabler of creativity, curiosity, and constant reinvention. Is this the new blueprint for tech storytelling? #Samsung #GalaxyBook5 #CheilIndia #GenZ #TechMarketing #ViralVaultIndia

Can heritage feel fresh every season? With its Spring 2026 campaign The Song of Spring, Fabindia reimagines Chikankari through new silhouettes, richer hues like plum and fuchsia, and versatile styles across cotton and crepe, from co-ords and resort dresses to kurtas and saris. Anchored by a film spotlighting artisan clusters, the collection blends craft, colour, and contemporary design while keeping the human story at its heart. Is this where tradition finds its most modern voice? #Fabindia #Chikankari #SongOfSpring #Craftsmanship #ViralVaultIndia

After living rent-free in our heads for nearly three decades, the iconic “Oo La La La Le O” finally gets the legal spotlight United Breweries, part of the HEINEKEN group, has officially trademarked the signature Kingfisher jingle, turning one of India’s most recognisable brand earworms into a protected sonic asset. Proof that great branding isn’t just seen, it’s heard (and remembered). #SonicBranding #Kingfisher #BrandIdentity #MarketingMoves #ViralVaultIndia

What happens when global chaos meets desi roast energy? 😄 MrBeast and CarryMinati teamed up for a laugh-out-loud ad to hype Season 2 of Beast Games, blending big-budget madness with razor-sharp humour. Is this the crossover we didn’t know we needed, or the collab that just raised the bar for promo content? #MrBeast #CarryMinati #BeastGames #CreatorCollab #ViralVaultIndia

What looks like a sweet, nostalgic Maggi-style film quickly flips into something far more unexpected. Created as a spec ad by filmmaker Rishabh Bhagat and team, the viral video shows a child cooking instant noodles, only to turn the recipe into total chaos with chocolate, soda and juice. The punchline? “Your DNA deserves better.” The clever twist reframes the mess as a metaphor for unplanned parenthood, delivering Durex India’s safe-sex message with humour and shock value. Not an official campaign, but a bold reminder that creativity and contraception can spark conversations the internet won’t forget. #ThrowbackAd #DurexIndia #SpecAd #ViralCampaign #ViralVaultIndia

With Formula One teaming up with Apple TV+ and IMAX, five iconic Grands Prix, from Miami to Monaco, Silverstone, Monza, and Austin, are racing onto giant screens across the United States from 2026. Will watching the roar, speed, and strategy in IMAX be the ultimate way to experience F1, or will nothing beat trackside energy? #Formula1 #IMAXExperience #SportsEntertainment #FutureOfViewing #ViralVaultIndia

Even brands couldn’t resist jumping into the conversation, creatives, wordplay, and clever twists everywhere, all backing the Punch moment. When culture hits right, marketing follows fast. #BrandBanter #CreativeMarketing #MomentMarketing #ViralVaultIndia

Colgate is putting oral health in the same league as sleep, nutrition and training with its latest campaign featuring Rahul Dravid. By framing brushing as part of an athlete’s performance routine, the campaign spotlights Colgate Total’s Dual Zinc + Arginine technology and its promise to help prevent eight dental problems. With Dravid’s credibility and the science-backed narrative, the message is clear, peak performance starts with the smallest habits, and oral care might just be the hidden edge. #ColgateTotal #RahulDravid #OralHealth #PerformanceMatters #ViralVaultIndia

Coca-Cola is tapping straight into nostalgia with the return of Rimzim Jeera, and this time it comes with a musical twist inspired by R. D. Burman. With the catchy hook “Jeere mein heera, Rimzim Jeera,” the campaign turns everyday moments into a playful celebration of India’s love for bold, desi flavours. Blending retro charm with high-energy storytelling, the relaunch feels less like a comeback and more like a reminder that some tastes, and tunes, never go out of style. #RimzimJeera #CocaColaIndia #BrandComeback #NostalgiaMarketing #ViralVaultIndia