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Viral Stories
Vault+ Featured
Featured Story
Got a story that refuses to stay in your head?
Zee Entertainment Enterprises is opening the doors with its pan-India Zee Short Film Contest, a platform across 7 languages offering mentorship, recognition and a shot at industry visibility. With filmmakers like Anurag Kashyap and other leading directors on the jury, this could be your moment to turn a short into something big.
So, lights ready… is your story?
#ZeeShortFilmContest #Filmmakers #ShortFilm #IndianCinema #ViralVaultIndia
12 hours ago
That iconic *Pepsi* era wasn’t just about cola - it was about attitude. With *Shah Rukh Khan* front and centre, Yeh Dil Maange More became more than a tagline; it became a feeling every young Indian related to. Confidence, rebellion, charm, and aspiration - all packed into a few seconds of screen time. Long before influencer marketing and viral reels, this campaign showed how a superstar could shape youth culture effortlessly. Even today, one look at those ads takes us straight back to carefree days, TV breaks, and that unstoppable urge to want more.
#Pepsi #YehDilMaangeMore #ShahRukhKhan #AdThrowback #ViralVaultIndia
14 hours ago
What fuels champions, on the pitch and at home?
Allana Pet Solutions bowls in performance nutrition with Bowlers Champion, fronted by Shubman Gill, a vet-validated range designed to support stamina, muscle strength and vitality for active dogs. With sporty, jersey-inspired packaging and prices starting at ₹199, it’s built for pets that play hard and live harder.
#BowlersChampion #PetNutrition #ShubmanGill #ViralVaultIndia
14 hours ago
Too many sunscreen claims, not enough clarity?
Fixderma cuts through the noise with its new Shadow SPF 50+ film featuring co-founder Shaily Mehrotra, spotlighting science-led daily protection backed by 15,000+ dermatologists, in-house manufacturing, and exports to 40+ countries. Because real sun care isn’t about trends, it’s about trust.
‘Har Din Ke Liye Har Skin Ke Liye.’
#Fixderma #SunCare #SPF50 #SkincareScience #ViralVaultIndia
14 hours ago
What happens when Bollywood’s ultimate ‘Badman’ faces a very real problem, chapped lips?
Mamaearth’s latest film cleverly flips the script by casting Gulshan Grover in a humour-led story that turns his iconic tough persona into a surprisingly relatable moment of self-care.
With the ‘Badman to Goodman’ twist, the campaign highlights how its 100% Natural Lip Balm, powered by shea butter and vitamin E, delivers gentle yet effective care, proving that even the toughest characters need a little softness sometimes.
#Mamaearth #BadmanToGoodman #GulshanGrover #ViralVaultIndia
1 day ago

What does progress look like when kindness becomes visible?
GoFundMe’s refreshed identity by Studio Koto turns a simple goal bar into a powerful progress circle, bringing the idea that “Help Adds Up” to life across every touchpoint.
From sun-ray arches to fluid motion and typography, the new system beautifully visualises how small acts of generosity stack up into life-changing impact, proving that design can make empathy feel tangible.
#GoFundMe #BrandRefresh #DesignThinking #ViralVaultIndia
1 day ago
When the party is this big, you know the glam squad is arriving first.
Nora Fatehi turns up the sparkle as Myntra throws open the invites to its Birthday Blast, setting the tone for a celebration packed with style, surprises, and irresistible return gifts.
With the countdown to Feb 28 underway, the message is clear, this is one guest list where everyone makes the cut, and the real winners are the shoppers ready to join the fashion frenzy.
#MyntraBirthdayBlast #NoraFatehi #FashionParty #ViralVaultIndia
1 day ago
Is this the most playful twist on India’s favourite street snack yet?
Instamart is grabbing attention by turning pani puri into a full-blown spectacle, swapping the classic pour for water guns and serving up a moment that feels equal parts nostalgia, festival fun, and viral genius.
By blending street food culture with experiential storytelling, the stunt proves that sometimes all it takes is a splash of creativity to get everyone talking.
#Instamart #PaniPuri #BrandStunt #ExperientialMarketing #ViralVaultIndia
2 days ago






























