This *Halonix* bulb advertisement proves how smart casting can elevate a simple product message. By using a familiar, disciplined, and authority-driven persona, the ad adds humour while reinforcing key brand cues around brightness, efficiency, and reliability. The storytelling leans on everyday behaviour, rules, savings, and order, to make the lighting benefits feel practical and trustworthy rather than technical. Instead of over-explaining features, the campaign lets personality drive recall, making the message land effortlessly with Indian households. It’s a great example of how character-led humour can make functional products entertaining, relatable, and memorable, showing that even something as ordinary as a bulb can shine brighter with the right storytelling. #Halonix #BulbAd #AdThrowback #IndianAdvertising #ViralVaultIndia

“How some folks treat LinkedIn… a CV, a confessional, or a comment battlefield?” A sharp reminder that platforms reflect the intent we bring to them, are we here to build, boast, or brawl? Credit: Shitiz Dogra #LinkedInDiaries #ProfessionalLife #SocialMediaCulture #ViralVaultIndia

From flavour duality to texture indulgence, is this the new avatar of 50-50? Britannia is premiumising its legacy brand with 50-50 Cheese Dipped, repositioning it from a simple cracker to a crunchy cheese “sandwich” experience. Priced at ₹50 with a ₹10 trial pack to widen access, the move taps into evolving snacking habits where taste is basic and texture is the upgrade. After decades of Maska Chaska nostalgia, will texture-led indulgence unlock a new generation of snackers? #Britannia #Premiumisation #SnackInnovation #FMCG #ViralVaultIndia

What makes a man complete today, a packed calendar or a present heart? With Homecoming, Raymond Lifestyle revisits its iconic ‘The Complete Man’ narrative, spotlighting emotionally present fatherhood over traditional provider roles. Conceptualised by Omnicom, the film celebrates dads who switch off from work to switch on for family, a quiet yet powerful redefinition of modern masculinity. Rolling out across the final T20 World Cup matches on JioHotstar, 1,300+ cinemas, CTV and outdoor sites, the campaign asks: isn’t presence the ultimate luxury? #TheCompleteMan #ModernFatherhood #Raymond #EmotionalIntelligence #BrandStorytelling #ViralVaultIndia

Light enough for Monday meetings, elegant enough for Friday nights, Malabar Gold & Diamonds introduces ZOUL, a contemporary fine jewellery line crafted in 14KT and 18KT gold with natural diamonds. Designed for everyday ease yet refined for every occasion, the lightweight collection starts at ₹20,000 and moves seamlessly from work desks to dinner dates. Minimal, modern and made to mirror the many roles women own, ZOUL is style that keeps up. #ZOUL #MalabarGoldAndDiamonds #FineJewellery #ViralVaultIndia

Is India’s food delivery price war entering its next phase Swiggy is betting big on value with Toing now live across Delhi NCR, promising menu-matching prices, zero platform and packaging fees, and meals under Rs 99. In just six months, the app has scaled to 11 cities, crossed 1 million downloads, and built a strong 4.5 rating while chasing Gen Z and deal-hungry consumers as competition heats up with Zepto and Rapido. Will ultra-low pricing reshape how India orders in, or spark a deeper race to the bottom #Swiggy #Toing #FoodDelivery #DelhiNCR #ViralVaultIndia

Ready to upgrade your Holi splash game? With Instamart bringing German cult brand SPYRA to India, precision-shot water blasters are set to turn festive fun into a premium play. As quick commerce rides the surge in last-minute festive shopping, will high-tech water fights be this season’s biggest trend? #Instamart #SPYRA #Holi2026 #QuickCommerce #ViralVaultIndia

Is the digital marketing playbook ready for a public market spotlight? YAAP Digital opens its ₹80-cr IPO with listings slated for March 5, backed by investors Mukul Agrawal and Sunil Singhania. With strong early institutional interest and a price band of ₹138–145, will this be the next growth story to watch in India’s digital advertising ecosystem? #YaapDigital #IPO #MarketDebut #DigitalMarketing #ViralVaultIndia

Is the future of marketing less about big campaigns and more about smart systems? With Talented launching mktgstack, founders Namrata Chawla and Varun Khiatani are betting on AI-led, always-on growth engines over traditional playbooks, proving that today’s brands want momentum, not just moments. Could this “speedboat” model reshape how agencies deliver results? #Talented #mktgstack #AIMarketing #AgencyLaunch #ViralVaultIndia