Birla Opus Paints has roped in actor Sreeleela as its new brand ambassador, adding fresh energy to its ‘Main Bhi…’ campaign. The new campaign films, featuring Sreeleela alongside Lillete Dubey and Sheeba Chaddha, use humour and everyday situations to highlight stain protection and scratch-resistant finishes. With a relatable storytelling approach, the brand continues to position itself as a modern paint choice for today’s consumers. #BirlaOpusPaints #Sreeleela #BrandAmbassador #ViralVaultIndia

NIVEA’s “Protection is human” campaign proves that the most powerful branding doesn’t sell products - it sells emotions. No fear tactics. No loud messaging. Just one simple image of a parent’s shadow protecting a child, turning sunscreen into a symbol of care, instinct, and love. A reminder that the brands people remember are the ones that make them feel something. #NIVEA #Branding #EmotionalBranding #ViralVaultIndia

“Shoo-shaa” may sound fun, but hidden charges definitely don’t. toing.it is keeping food delivery simple with its Lowest Price Guarantee - no extra charges, no platform fee, and no packaging fee. Just good food, good prices, and zero surprises at checkout. In a world full of gimmicks, affordability is the real flex. #toingit #FoodDelivery #LowestPriceGuarantee #ViralVaultIndia

Aashirvaad is turning a popular phrase into a nutrition conversation with its new campaign ‘Kya Kha Ke Aaya Hai’. Using cricket-inspired moments and everyday situations, the campaign highlights how protein intake doesn’t always need supplements or complicated diets. Instead, it positions rotis made with Aashirvaad Atta with High Protein as a simple and accessible way to include protein in daily meals. Blending culture, cricket, and everyday nutrition, the campaign aims to make protein a regular part of Indian households. #Aashirvaad #ITC #KyaKhaKeAayaHai #ProteinIntake #ViralVaultIndia

Royal Canin India has awarded its digital mandate to 22feet as the brand strengthens its focus on science-based pet nutrition and informed pet parenting. The partnership will cover digital strategy, social media, influencer collaborations, and content-led storytelling aimed at educating pet parents on breed-specific and condition-specific nutrition. As India’s pet care market continues to grow rapidly, the collaboration aims to drive greater awareness around health-focused nutrition and responsible pet care across the country. #RoyalCanin #22feet #PetNutrition #ViralVaultIndia

A night of creativity, recognition, and big wins for VML India at the Kyoorius Creative Awards 2026! From securing the prestigious Black Elephant for ‘Best of Show’ to winning 17 Big Blue Elephants, along with Grey and Purple Elephants, VML India delivered a standout performance that celebrates bold ideas and impactful storytelling. A proud moment for the agency and the creative industry alike. #VMLIndia #Kyoorius2026 #KyooriusCreativeAwards #ViralVaultIndia

Kinnect has bagged Burger King India’s creative mandate following a multi-agency pitch, marking a major win for the Omnicom agency. The partnership will focus on brand strategy, digital storytelling, and culture-led campaigns aimed at strengthening Burger King’s connect with Gen Z and millennial audiences. With Burger King known for its bold and conversation-driving campaigns, the collaboration promises more clutter-breaking and culturally relevant creative work ahead. #BurgerKingIndia #Kinnect #CreativeMandate #ViralVaultIndia

Coca-Cola is already bringing the FIFA World Cup 2026 fever early! The brand’s viral soccer ball-shaped bottles have started appearing at Walmart stores, and fans can’t stop talking about them. Featuring patriotic red, white & blue graphics inspired by the USA-hosted tournament, these limited-edition bottles are turning into instant collectibles before the World Cup even begins 🇺🇸 From football lovers to Coke collectors, everyone’s racing to grab one before they disappear from shelves. #CocaCola #FIFAWorldCup2026 #WorldCup2026 #ViralVaultIndia

For generations, sanitary napkins were bought in whispers - wrapped in newspaper, hidden in black bags, never once handed to a son to fetch. Stayfree India's #BetaStayfreeLeAana campaign challenges that silence with the simplest of asks. Beta, Stayfree le aana. Four words. One quiet revolution. By sending sons on this everyday errand, parents are not just buying pads - they are dismantling shame, building empathy, and telling their daughters that their bodies are nothing to hide. The change does not begin in boardrooms or classrooms. It begins at the grocery store, with a son who walks down that aisle without hesitation. #BetaStayfreeLeAana #StayFreeIndia #NormalisePeriods #ViralVaultIndia