The tab is closed. But Messi’s legacy never will be. Michelob ULTRA’s “Tab Closed” campaign turned a giant bar tab into a tribute to Lionel Messi - replacing drinks with the goals, records, milestones and unforgettable moments that defined his journey with Argentina. Now, with Messi stepping away from international football after more than two decades, the campaign feels even more meaningful. What started as a clever creative idea now feels like the perfect closing receipt for an unforgettable chapter. Tab closed. Legacy forever. #Messi #LionelMessi #MichelobULTRA #TabClosed #Argentina #MessiLegacy #ViralVaultIndia

GCPL is taking its media partnership global. Godrej Consumer Products (GCPL) has expanded its partnership with WPP Media across seven international markets - Indonesia, Bangladesh, Sri Lanka, South Africa, Nigeria, Argentina and Chile. The move brings GCPL’s overseas media operations under one agency group, building on EssenceMediacom’s India mandate since 2025. With global scale, local market expertise, data and technology coming together, the partnership aims to create more connected media strategies and support GCPL’s international growth. One partnership. Seven markets. A bigger global media play. #GCPL #WPPMedia #EssenceMediacom #MediaPartnership #ViralVaultIndia [ GCPL WPP Media partnership, Godrej Consumer Products media mandate, WPP Media global partnership, GCPL international expansion, EssenceMediacom GCPL, global media agency, FMCG media strategy, international media operations, global marketing partnership, GCPL marketing ]

There’s no one way to be original. And Alia Bhatt is proving it. Levi’s has launched the second chapter of its ‘Behind Every Original’ campaign, ‘Many Ways, One Original’, featuring Alia Bhatt. The campaign celebrates individuality and personal style, using a mixtape-inspired film to showcase how different experiences, influences and perspectives shape who we are. What makes your style original? #Levis #AliaBhatt #ManyWaysOneOriginal #BehindEveryOriginal #LevisIndia #ViralVaultIndia [ Levi’s Alia Bhatt campaign, Many Ways One Original, Levi’s India campaign, Behind Every Original, Alia Bhatt brand campaign, Levi’s advertising campaign, personal style campaign, fashion marketing India, individuality campaign, celebrity brand endorsement ]

iCubesWire takes its media expertise global! Consumer tech brand Wozoyo has appointed iCubesWire as its global media partner, with the agency set to lead media strategy and execution across international markets. The partnership will bring together digital media, performance marketing, data, technology and consumer intelligence to support Wozoyo’s international expansion - from building awareness and consideration to driving business growth. Another global mandate added to iCubesWire’s growing portfolio. #iCubesWire #Wozoyo #GlobalMediaMandate #MediaAgency #ViralVaultIndia [ iCubesWire Wozoyo partnership, iCubesWire global media mandate, Wozoyo media agency, Wozoyo marketing, global media partner, consumer technology brand, digital media strategy, performance marketing agency, data driven marketing, consumer intelligence, international brand expansion ]

Throwback to when Zepto and Amul turned a butter box into a Janmashtami surprise! Customers opened their Zepto deliveries expecting butter, only to find an empty box and a cheeky note: “Makhanchor got here before you.” A simple, culturally relevant idea that turned an everyday delivery into a memorable brand moment. Smart marketing or just a divine prank? What do you think? #Zepto #Amul #ZeptoXAmul #Janmashtami #Makhanchor #Krishna #ViralVaultIndia

After more than two decades in Argentina colours, Lionel Messi’s international journey comes to an end. From his first appearance in the national team to lifting the World Cup, Messi leaves behind a legacy that has defined an era of international football. The goals, the trophies, the heartbreaks, the comeback - and ultimately, World Cup glory. A legendary chapter closes. Messi and Argentina, forever intertwined. #LionelMessi #Messi #Argentina #ArgentinaFootball #ViralVaultIndia [ Lionel Messi retirement, Messi international retirement, Messi Argentina career, Lionel Messi Argentina, Messi World Cup, Messi football legacy, Argentina football, Messi retirement news, international football, football news ]

Pure & Sure says: You’ve got enough to worry about. Food shouldn’t be one of them. Phalada Organic Consumer Products’ organic food brand Pure & Sure has launched its new brand campaign, ‘Eat! Without Worry’, built around a simple idea: making everyday food choices feel more trustworthy and less complicated. The campaign highlights the brand’s focus on sourcing, traceability, testing and responsible food practices, backed by its network of 5,459 farmers and testing across 250+ parameters. The campaign also introduces eatwithoutworry.com, featuring food education, farmer stories, factory tours and an interactive ‘Worry Meter’. A campaign turning food anxiety into reassurance - one plate at a time. #PureAndSure #EatWithoutWorry #BrandCampaign #MarketingCampaign #ViralVaultIndia [ Pure & Sure campaign, Eat Without Worry campaign, Pure & Sure brand campaign, organic food brands India, food advertising campaign, food marketing India, consumer trust campaign, organic food marketing, food safety India, Phalada Pure & Sure, Indian brand campaigns, latest advertising campaigns ]

This isn’t CGI. Ford literally launched a Mustang into mid-air. To unveil the Mustang Dark Horse SC Convertible, Ford turned a product reveal into a jaw-dropping stunt designed to stop the scroll. The mid-air launch wasn’t just about spectacle. It brought the Mustang’s personality to life — freedom, adventure and the thrill of open-air driving. Because sometimes, the best way to tell people what a product stands for isn’t to describe it. It’s to show them. Brand: Ford Motor Company #Ford #FordMustang #MustangDarkHorse #MustangConvertible #ViralVaultIndia

From YouTube creator to GoPro’s largest individual shareholder. Markiplier is making a major move beyond content creation, acquiring an 8.5% stake in GoPro and becoming the company’s largest individual shareholder. The move reflects how creator influence is evolving beyond views and followers - increasingly translating into ownership, investment and real business power. From building an audience to owning a piece of the brand, Markiplier’s move signals a new chapter in the creator economy. #Markiplier #GoPro #CreatorEconomy #YouTubeCreator #CreatorBusiness #ViralVaultIndia [ Markiplier GoPro, Markiplier investment, GoPro shareholder, Markiplier 8.5% stake, creator economy, YouTube creators, creator investments, influencer marketing, digital creators, social media influence, creator business ]