From workout to recovery, cult.fit levels up its fitness gear lineup. cult.fit has launched the Kinetic Massage Gun, featuring a 3,800 RPM BLDC motor, four silicone massage heads and up to 5 hours of battery life. Designed in India, the recovery device is priced at ₹4,999. The launch reflects cult.fit’s focus on making advanced recovery solutions more accessible to everyday fitness enthusiasts. #CultFit #CultKinetic #MassageGun #FitnessGear #Recovery #ViralVaultIndia [ cult.fit Kinetic Massage Gun, Cult Kinetic Massage Gun, cult.fit new product, massage gun India, fitness recovery products, 3800 RPM massage gun, muscle recovery device, cult.fit fitness products, fitness gear India, recovery technology ]

140 years of history. One journey through India. Mercedes-Benz brings its global ‘140 Years. 140 Places.’ expedition to India, with three S-Class vehicles exploring iconic landscapes and cultural landmarks. Conceptualised by BBDO India (team X), the campaign celebrates Mercedes-Benz heritage through an Indian homecoming. #MercedesBenz #MercedesBenzIndia #140Years140Places #SClass #ViralVaultIndia [ Mercedes-Benz 140 years campaign, 140 Years 140 Places, Mercedes-Benz India campaign, Mercedes S-Class India expedition, BBDO India Mercedes campaign, Mercedes-Benz anniversary campaign, luxury automotive advertising, Mercedes-Benz brand campaign, automotive marketing India ]

From gaming to the playing field. NODWIN Gaming has launched NODWIN Sports, a new vertical focused on building new-age sports properties, mass-participation events and strategic partnerships across the Global South. Leading the new venture is Gurbaksh Singh Virdi, who joins after serving as Sports Marketing Lead at Adidas India, bringing experience across sports marketing, athlete partnerships, IP creation and commercial strategy. With its expertise in youth culture, content and community-building, NODWIN is now taking its playbook beyond esports and into mainstream sport. #NODWINGaming #NODWINSports #GurbakshSinghVirdi #ViralVaultIndia [ NODWIN Sports launch, NODWIN Gaming mainstream sports, Gurbaksh Singh Virdi NODWIN Sports, NODWIN Sports India, sports marketing India, sports IP, sports business, esports to mainstream sports, Adidas India sports marketing, youth sports properties ]

Throwback to one of PUMA’s most eye-catching marketing stunts. At the 1996 Atlanta Olympics, British sprinter Linford Christie arrived at a pre-race press conference wearing custom contact lenses featuring PUMA’s iconic logo. With cameras focused on Christie, the logo became impossible to miss - turning a routine media appearance into a memorable piece of brand visibility. Nearly three decades later, this remains a fascinating example of thinking beyond traditional advertising. #PUMA #LinfordChristie #AtlantaOlympics #Olympics1996 #ViralVaultIndia [ PUMA 1996 Olympics campaign, Linford Christie PUMA contact lenses, PUMA marketing stunt, Atlanta Olympics 1996 advertising, sports marketing history, guerrilla marketing examples, iconic marketing campaigns, creative advertising stunts, PUMA brand history ]

25 years later, the “boy” is back - but he’s gone bad. Bajaj Pulsar revisits its iconic 2001 launch campaign with a sequel featuring the same nurses and a familiar white sheet. This time, the surprise reveal is the all-new Pulsar 150, bringing a nostalgic “It’s a boy!” moment back with a daring twist: “It’s a bad boy.” Conceptualised by Ogilvy, the campaign celebrates 25 years of Pulsar and its ‘Definitely Daring’ legacy. #BajajPulsar #Pulsar150 #DefinitelyDaring #BajajAuto #Ogilvy #ViralVaultIndia [ Bajaj Pulsar 25th anniversary campaign, Bajaj Pulsar 150 new campaign, Pulsar 2001 ad sequel, Bajaj Pulsar iconic advertisement, It’s a bad boy Pulsar, Ogilvy Bajaj campaign, Pulsar TVC, nostalgia marketing campaign, automotive advertising India ]

Kunal is back, and this time, it’s all about the oud. Wild Stone introduces its new Oud Deo & Perfume, bringing together a bold fragrance and Kunal Kapoor’s signature charm and character. The campaign positions oud as a statement of confidence, presence and premium appeal. #WildStone #KunalKapoor #WildStoneOud #OudForMen #PremiumFragrance #ViralVaultIndia [ Wild Stone Oud campaign, Kunal Kapoor Wild Stone, Wild Stone new fragrance, Wild Stone Oud Deo, Wild Stone perfume, Oud fragrance for men, Kunal Kapoor advertisement, fragrance advertising campaign, premium fragrance marketing ]

Throwback to when Sydney Sweeney's "Great Jeans" ad for American Eagle had the internet split down the middle - some called it clever, others called it tone-deaf. Turns out that was just round one. Fast forward to her Novig campaign, and she's back in the middle of another debate, this time over how women's sports get represented. Some things never change. #SydneySweeney #AdControversy #ThrowbackReel #AdCampaign #ViralVaultIndia

150 years old, but still moving forward. Jockey marks 150 years with its ‘Never Stopped. Never Will.’ campaign, celebrating a journey that has taken the brand from innerwear to activewear, athleisure and everyday lifestyle. The campaign looks at how Jockey has evolved with changing consumer needs while keeping comfort at the centre. #Jockey #JockeyIndia #150YearsYoung #NeverStoppedNeverWill #ViralVaultIndia [ Jockey 150 years campaign, Jockey Never Stopped Never Will, Jockey India campaign, Jockey 150 Years Young, Jockey brand evolution, Jockey advertising campaign, Page Industries Jockey, fashion marketing campaign, athleisure brand, lifestyle branding ]

Samsung is putting iPhone switching anxiety on the therapy couch. In its latest “Switchers” campaign, the brand turns the fear of leaving Apple’s ecosystem into a couples therapy session-complete with green bubbles, AirDrop separation anxiety and worries about losing photos, messages and passwords. A smart way to make switching from iPhone to Galaxy feel less like a breakup and more like a fresh start. #Samsung #SamsungGalaxy #Switchers #GalaxyZFold8 #iPhone #ViralVaultIndia [ Samsung Switchers campaign, Samsung Galaxy advertising campaign, iPhone to Android switching, Samsung Galaxy Z Fold 8, Samsung Apple campaign, smartphone advertising, tech marketing campaign, Samsung Smart Switch ]