Turning newsprint into a timeline of innovation, Mercedes-Benz celebrates 140 years by letting its patents do the talking in a striking print in The Times of India. From the iconic Benz Patent Motor Car to future-forward breakthroughs, the minimalist visual cleverly forms the three-pointed star through decades of ideas, a reminder that true legacy isn’t just built on cars, but on the thinking that drives them forward. A timeless tribute that proves great ideas never go out of style. #MercedesBenz #140YearsOfInnovation #BrandLegacy #ViralVaultIndia

Turning a familiar line into a meaningful health cue, Cipla brings back Hansa, played by Supriya Pathak, to spark a relatable conversation around calcium awareness. By linking everyday tiredness to the importance of calcium and vitamin D for women above 30, the Cipcal 500 campaign blends nostalgia with purpose, making bone and muscle health a topic that feels both familiar and timely. #Cipcal #CalciumAwareness #WomensHealth #ViralVaultIndia

Challenging an old saying with a fresh investing perspective, HSBC Mutual Fund reframes the power of three through its ‘Teen Tigda Kaam Tagda’ campaign. By spotlighting diversification across large, mid, and small caps, the campaign positions a three-part portfolio as a smarter way to balance risk and long-term growth while making investing more relatable through storytelling. #TeenTigdaKaamTagda #HSBCMutualFund #MutualFundsIndia #ViralVaultIndia

New on the shelf and already turning heads. Is this the next must-have or your soon-to-be favourite? From bold ideas to fresh drops, brands are bringing their A-game, and we’re here for it. So tell us… are you trying it first or adding to cart later? #NewLaunch #NewOnTheShelf #FreshDrop #ViralVaultIndia

Back in 2006, Mallika Sherawat became the face of 7UP’s bold new Curvy bottle for PepsiCo India. Conceptualized by JWT and directed by Prahlad Kakkar, the TVC showed Mallika as a princess whose wish for beauty, curves and cool was granted by genie Fido Dido-turning her into the bottle itself. From lenticular outdoor hoardings to the first-ever “Mallika MMS” mobile launch and under-the-cap prizes, this was peak 2000s, full-volume marketing. Iconic, unhinged, unforgettable. #ThrowbackMarketing #BrandNostalgia #PepsiCo #ViralVaultIndia

When Orry walks in, you already know it’s a whole mood, and with KFC India serving up the dunked moment, the energy just hits different. Because some moments aren’t just enjoyed… they’re devoured. #Orry #KFCDunked #MoodFr #KFCIndia #ViralVaultIndia

When Rohit Sharma flips the coin, a billion dreams go up in the air, and with Oreo India in the mix, the moment gets even sweeter. Because when we dream together, we win together. #DreamForTheTeam #RohitSharma #OreoIndia #ViralVaultIndia

Big cheers to @withpronto for capturing the nation’s winning spirit in style #DhoDaalIndia #TeamIndia #IndiaWins #CricketFever #ViralVaultIndia

When cricket fever peaks, brands don’t just watch, they play along. After India’s thrilling win over Pakistan at the ICC Men's T20 World Cup, social feeds turned into a creative playground of real-time marketing, wit, and celebration. #TeamIndia #IndiaVsPakistan #CricketFever #ViralVaultIndia