Remember Swiggy Instamart's giant channi on the street? For Karva Chauth, the brand placed oversized channi installations in busy spots across major cities, big enough for couples to frame the moon through and click a photo. Right beside each one was a QR code, so anyone who forgot sargi, sweets, puja essentials or a last-minute gift could order instantly. It was festive, photo-worthy and genuinely useful, all in one idea. No heavy selling, just a clever way to show up exactly when people needed it most. Which Karva Chauth activation do you still remember? #ViralVaultIndia #KarvaChauth #FestiveMarketing

From the big screen to smart security! Ranveer Singh joins CP PLUS as its brand ambassador, bringing star power to the security and surveillance industry. The partnership aims to raise awareness of intelligent security solutions for homes, businesses and public spaces, while highlighting the brand’s focus on smart, Made-in-India technology. #RanveerSingh #CPPLUS #viralvaultindia [ Ranveer Singh CP PLUS, CP PLUS brand ambassador, security brand campaign, smart security solutions, celebrity brand endorsement, Indian advertising news, brand partnerships, Make in India ]

Festive plans? Perfect. Reality? Not so much. From last-minute preparations to unexpected mishaps, KitKat and VML India capture the chaos behind festive celebrations with a simple reminder: sometimes, all you need is a break to bring the vibe back. Because when the festive frenzy hits, “Break Hai Toh Vibe Hai!” #KitKat #VMLIndia #NestleIndia #viralvaultindia [ KitKat festive campaign, VML India campaign, KitKat advertising, festive marketing campaign, Nestlé India, Diwali advertising 2026, creative brand campaigns, Indian advertising news ]

Diwali isn't only about diyas and sweets. It is about making sure no one is left in the dark. vivo India's #HarDilRoshan told this story through a simple friendship between two boys, one from a middle-class home and the other the son of a laundry worker. No specs, no sales pitch, just a reminder that real warmth comes from belonging. Looking back, it remains one of the most heartfelt Diwali messages in recent years. Who would you share this story with today? #HarDilRoshan #Diwali #vivoIndia

Some brands play it safe. Zomato plays it Saif. One viral trend, a clever pun, and a delivery bag turned into a marketing moment worth talking about. That’s the power of real-time marketing - taking something people already know and turning it into a brand moment they won’t forget. Zomato doesn’t just deliver food; it delivers marketing lessons too. As a marketing student, definitely taking notes! #Zomato #MarketingStrategy #ViralVaultIndia

One Sunil Grover, multiple avatars, and a Gemini for every festive task! Google Gemini taps Sunil Grover’s many personas for its Diwali campaign, showcasing how AI can help with everything from checking aarti timings to choosing festive lights and planning post-Diwali outings. While Zomato used Grover’s transformations to highlight menu variety, Gemini gives the creative idea an AI twist, showing how one assistant can cater to different needs. #GoogleGemini #DiwaliCampaign #viralvaultindia [ Google Gemini Diwali campaign, Sunil Grover advertisement, AI marketing campaign, Diwali advertising 2026, Google India campaign, festive marketing, AI-powered assistant ]

Amazon India’s Detective Daamdaar is on the case, and the verdict is in: Gen Z can upgrade the wardrobe without ghosting the budget. From oversized tees to fresh kicks and cool caps, the “Sasta bhi, bharosa bhi” campaign puts value and trust in one frame. #AmazonIndia #BrandCampaign #ViralVaultIndia

Why just talk about cleaning power when you can show it? Vim turns an ordinary billboard into a clever product demonstration, using its own cleaning power to make the message stand out. A simple idea that lets the product do all the talking. When the product is the proof, the message hits differently. #Vim #VimDishwash #OOHAdvertising #ViralVaultIndia

When pimples show up, Mom-Mode kicks in! Himalaya Purifying Neem Face Wash taps into the mother-daughter bond with its new campaign, ‘Mom-Mode On’, highlighting how mothers step in when teenage skincare concerns arise. The film follows a mother who researches skincare, explores expert advice and discovers Neem-based cleansing before switching her daughter from regular soap to Himalaya Purifying Neem Face Wash. The idea? Teenage skin needs more than just a quick fix. It needs the right care. With this campaign, Himalaya brings teenage pimples and pimple marks into focus while reinforcing its position in nature-backed skincare. #Himalaya #MomModeOn #HimalayaNeemFaceWash #ViralVaultIndia [ Himalaya Mom-Mode On campaign, Himalaya Purifying Neem Face Wash, teenage pimple concerns, teenage skincare campaign, mother daughter advertising campaign, Neem-based skincare, skincare marketing India, Indian beauty brand campaigns. ]