Bhuvan Bam marks his entrepreneurial debut with Sarkar, a premium unisex fragrance brand co-founded with Neel Gogia, Rohit Raj and Jag Chima. The collection features four parfum-strength scents - Orion, Noble, Throne and Regal - priced between Rs 1,000–2,000, bridging mass-market and luxury perfumery. Now live online. #BhuvanBam #Sarkar #FragranceLaunch #IndianStartups #ViralVaultIndia

Kapiva's 'Build Naturally' campaign with Tiger Shroff repositions Shilajit Gold as a science-backed gym supplement, not just a traditional remedy. Backed by a clinical study showing 30% heavier lifts and 40% testosterone improvement in 60 days, the brand is rewriting Shilajit's image for the fitness-first generation. #Kapiva #TigerShroff #ShilajitGold #viralvaultindia #AdCampaign

WPP Media has been appointed SharkNinja APAC's integrated media partner for India, with Wavemaker overseeing media strategy, planning and performance marketing across digital and offline platforms. The mandate combines audience intelligence, AI-powered planning and data-led decision-making to support SharkNinja's expansion and brand growth in the Indian market. #WPPMedia #SharkNinja #Wavemaker #MediaMandate #ViralVaultIndia

Tanishq's Festival of Diamonds campaign with Ananya Panday, conceptualised by TBWA\Lintas, turns a child's curiosity for sparkle into a warm, playful story. The film celebrates natural diamonds as everyday joy, not just jewellery - a reflection of who you already are. Shot with heart, styled with sunshine. #Tanishq #AnanyaPanday #TBWALintas #ViralVaultIndia #AdCampaign

Eureka Forbes just launched 'Ghar Ka New Favourite' featuring Shraddha Kapoor, spotlighting the Forbes SmartClean robotic vacuum. With AI-powered navigation, obstacle detection and self-maintenance, it's built to keep homes chakachak clean - hands-free. Because Indian homes never stop moving, and now, neither does your cleaning routine. #EurekaForbes #ShraddhaKapoor #GharKaNewFavourite #ViralVaultIndia #AdCampaign

Mumbai Police just took a witty jab at the quick-commerce race. With sharp, colourful creatives calling out wrong-side driving, red-light jumps and reckless shortcuts, they remind delivery riders (and apps) that 10-minute deliveries aren't worth a lifetime of consequences. Bold, funny, and honestly, much needed. #MumbaiPolice #QuickCommerce #SocialMediaMarketing #ViralVaultIndia #CreativeAdvertising

CREX has joined Delhi Premier League 2026 as official fan engagement partner, bringing player-led videos, interactive activities, co-branded campaigns and fan rewards to the ongoing tournament, alongside branding across DPL's website and channels. The partnership aims to deepen fan immersion through digital-first cricketing experiences this season. #CREX #DelhiPremierLeague #DPL2026 #SportsMarketing #viralvaultindia

Reliance Trends just made Onam hit different.With Preity Mukundhan, Sarangi Shyam and DJ Attakkari bringing the fashion, music and dance, this campaign by PlusOne Design proves festive dressing can be rooted in tradition and still feel like your main character era. Ethnic wear never looked this fun. #RelianceTrends #Onam2026 #FestiveFashion #viralvaultindia #campaign

Ogilvy has secured the creative mandate for select Diageo brands via a competitive multi-agency pitch. Diageo continues its multi-agency model rather than consolidating under one partner, reflecting an industry-wide shift toward specialized agency roles across digital, social and experiential marketing as premium spirits brands sharpen their creative strategies. #Ogilvy #Diageo #CreativeMandate #AdvertisingIndia #ViralVaultIndia