Great style knows exactly where to go this festive season. Nykaa Fashion brings Ishaan Khatter and Shanaya Kapoor together for its latest campaign, built around the idea that great taste finds it all in one place. The campaign puts festive fashion and personal style at the centre of the conversation. #NykaaFashion #IshaanKhatter #ShanayaKapoor #FestiveFashion #ViralVaultIndia [ Nykaa Fashion campaign, Nykaa Fashion festive campaign, Ishaan Khatter Nykaa Fashion, Shanaya Kapoor Nykaa Fashion, festive fashion campaign, fashion advertising India, Nykaa Fashion ad, celebrity fashion campaign, festive marketing campaign ]

Sachin Tendulkar is the face of Chitale Bandhu’s latest campaign, ‘Sacchai Bhi, Acchai Bhi’. The three-film campaign puts the spotlight on Bakarwadi, Kaju Katli and Chivda, highlighting their ingredients and preparation. The campaign also comes as Chitale Bandhu expands its general trade presence across 50,000+ outlets in six states. Conceptualised by Setu Advertising, the campaign aims to build greater awareness around what goes into Chitale Bandhu’s products while strengthening its FMCG positioning. #ChitaleBandhu #SachinTendulkar #SacchaiBhiAcchaiBhi #Bakarwadi #ViralVaultIndia [ Chitale Bandhu campaign, Sachin Tendulkar Chitale Bandhu, Sacchai Bhi Acchai Bhi campaign, Chitale Bakarwadi campaign, Chitale Chivda, Chitale Kaju Katli, Setu Advertising, FMCG marketing campaign, food advertising India, Sachin Tendulkar brand campaign ]

Do you really know what goes into the spices you buy? ZOFF Foods brings Shilpa Shetty on board for its ‘Know The Brand’ campaign, encouraging consumers to look beyond packaging and price and pay closer attention to how their spices are sourced, processed, tested and packaged. The campaign aims to spark greater awareness around spice quality, transparency and informed choices in everyday kitchen essentials. #ZOFFFoods #ShilpaShetty #KnowTheBrand #SpiceQuality #FoodQuality #ViralVaultIndia [ ZOFF Foods campaign, Shilpa Shetty ZOFF campaign, Know The Brand campaign, spice quality campaign, food quality awareness, spice adulteration awareness, food transparency, consumer awareness campaign, Shilpa Shetty brand ambassador, ZOFF Foods advertising ]

Could this be Messi’s final Argentina jersey? Lionel Messi has unveiled a special adidas Argentina kit celebrating his journey with the national team and his iconic No. 10. With his expected farewell appearance against Benin on October 6, the jersey marks another chapter in a two-decade international career. Part of adidas’ wider ‘El Último Tango’ tribute, the kit celebrates Messi’s legacy with Argentina - from Copa América glory to the unforgettable 2022 FIFA World Cup triumph. #LionelMessi #Messi #Argentina #ArgentinaJersey #Adidas #ElUltimoTango #ViralVaultIndia [ Lionel Messi Argentina jersey, Messi final Argentina game, Messi farewell jersey, adidas Messi campaign, El Último Tango, Messi Argentina career, Argentina football jersey, Messi No 10, Messi 2026, football marketing campaign ]

Cashfree is bringing a festive twist to payment gateways with its new campaign, ‘Mithai Joint Family’, featuring comedian Biswa Kalyan Rath. Using the familiar soan papdi joke, the campaign questions why businesses settle for “default” payment gateway choices and positions Cashfree as an alternative with features like next-day settlements, dedicated account managers and quick onboarding. The campaign also marks Cashfree’s first major communication under its new brand identity. #Cashfree #MithaiJointFamily #BiswaKalyanRath #PaymentGateway #ViralVaultIndia [ Cashfree campaign, Cashfree Mithai Joint Family, Biswa Kalyan Rath ad, Cashfree payment gateway, payment gateway campaign, fintech advertising, Diwali marketing campaign, festive advertising, digital payments India, Cashfree new brand identity ]

A throwback campaign with a message that still hits home. Terre Des Femmes challenges the idea that a woman’s worth can be judged by her clothes, neckline or the height of her heels - reminding us that what a woman wears does not define who she is. #TerreDesFemmes #WomensRights #WomenEmpowerment #ViralVaultIndia [ Terre Des Femmes campaign, women empowerment campaign, women’s rights advertising, gender equality campaign, social awareness campaign, throwback advertising campaign, powerful ad campaigns, creative advertising ]

This viral AI-generated skit takes "extreme absorbency" claims to their logical (and hilarious) extreme. A couple stranded in the desert finally finds water, but before anyone can drink, a period pad drops in and absorbs the entire river dry. It's a spot-on parody of how far feminine hygiene ads stretch their "super absorbent" promises. Comedy gold, courtesy of AI. #ViralVideos #FunnyAds #AdvertisingHumour #ViralMarketing #ViralVaultIndia

Fiber One's 2015 ad "Expecting" is peak comedy gold. A man goes through full pregnancy mode, cravings, mood swings, belly rubs, all set to an earnest Michael Bolton ballad. The twist? He's not expecting a baby, he's just... backed up. One bathroom trip later, flat stomach, big relief, and the tagline lands: "If you're irregular, get more fiber." Iconic misdirection. #CreativeCampaigns #BrandStorytelling #AdOfTheDay #ComedyAds #ViralVaultIndia

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