Crompton is stepping into its next chapter with ‘Crompton 2.0’. The brand has unveiled a new master identity featuring Cephyr, a new emblem, the brand promise ‘Amazing, Every Day’, and a distinctive sonic identity. The refreshed identity aims to create a unified brand experience across products, packaging, retail, digital platforms and consumer communication, while supporting Crompton’s shift towards innovation, premiumisation and a broader home solutions portfolio. The company has also introduced Crompton Rhion, its new super-premium brand focused on design, advanced technology and elevated everyday living. #Crompton #Crompton20 #AmazingEveryDay #CromptonRhion #ViralVaultIndia

Shah Rukh Khan is taking over the streets for Foxtale! a Simple agency has bagged Foxtale’s OOH mandate, kicking off the partnership with 70+ billboards across Mumbai, Bengaluru and Delhi. The campaign builds on Foxtale’s association with SRK as its brand ambassador under the ‘Let Your Glow Through’ platform. From skincare to city streets, Foxtale is making sure its glow gets noticed. #Foxtale #ShahRukhKhan #SRK #ASimpleAgency #OOH #ViralVaultIndia

Big media mandate win for Havas Media! The agency has emerged as the new AOR for Policybazaar’s media business following a competitive multi-agency review. The account, estimated at over ₹300 crore, covers integrated media planning and buying for both Policybazaar and Paisabazaar. The win also marks the end of Policybazaar’s long-standing association with WPP Media, which handled the account since 2011. #HavasMedia #Policybazaar #Paisabazaar #PBFintech #ViralVaultIndia [ Havas Media Policybazaar, Policybazaar media mandate, Havas Policybazaar account, ₹300 crore media account, Paisabazaar media mandate, media agency pitch, media AOR India, advertising industry India, media agency India, PB Fintech, Policybazaar marketing ]

This classic ad didn't just sell antiseptic cream - it sold trust, one Amitabh Bachchan baritone at a time. Groom gets a shaving cut, ceremony pauses, Pandit ji swoops in with BoroPlus, crisis averted, shaadi continues. Peak Indian household nostalgia, no notes. 90s and 2000s kids, you know this jingle lives rent-free in your head. #BoroPlus #ThrowbackAds #IndianAdvertising #AdvertisingHistory #ViralVaultIndia

Ziggy is turning up the fun in the packaged cakes category with Shahid Kapoor as its new brand ambassador. The brand has launched its latest campaign, ‘Sabko Chahiye Wohi Ek, Ziggy Donut Cake’, spotlighting its donut-shaped cake, soft texture and chocolate cream filling. With Shahid Kapoor bringing his youthful energy to the campaign, Ziggy aims to expand its reach and make its Donut Cake a go-to everyday snack. #Ziggy #ShahidKapoor #ZiggyDonutCake #WonderWorks #BrandAmbassador #ViralVaultIndia [ Ziggy Donut Cake, Shahid Kapoor Ziggy, Ziggy brand ambassador, WonderWorks, packaged cakes, donut cake, chocolate cream cake, food advertising, FMCG campaign, celebrity brand ambassador, Indian advertising, snack brands ]

Instamart brings back Bollywood nostalgia this Raksha Bandhan with ‘Dhaai Kilo Ki Rakhi’, featuring Esha Deol. The campaign puts a playful twist on the iconic dialogue, with a professor using X-rays, equations and a pulley experiment to decode the mystery of her brother’s “dhaai kilo” hand. And there’s more - customers buying eligible rakhis on Instamart can get a complimentary 10-gram silver voucher, redeemable at select Kalyan Jewellers stores. A little Bollywood, a lot of sibling love, and a festive surprise. #Instamart #SwiggyInstamart #DhaaiKiloKiRakhi #EshaDeol #ViralVaultIndia [ Instamart Raksha Bandhan campaign, Dhaai Kilo Ki Rakhi, Esha Deol Instamart, Swiggy Instamart, Raksha Bandhan campaign, Bollywood advertising, quick commerce campaign, Kalyan Jewellers, festive marketing, Rakhi campaign ]

Wipro Consumer Care & Lighting has acquired a 60% stake in skincare brand Dermatouch at an enterprise value of ₹387.5 crore, marking its entry into India’s premium skincare and digital-first beauty segment. The remaining 40% stake will be acquired over the next three years, while Dermatouch co-founders Anish Nagpal and Amit Purswani will continue to lead the business. With Dermatouch’s science-backed skincare portfolio and Wipro’s distribution and R&D capabilities, the acquisition aims to accelerate the brand’s growth across India and beyond. #WiproConsumerCare #Dermatouch #Wipro #Acquisition #ViralVaultIndia [ Wipro Consumer Care, Dermatouch acquisition, Wipro Dermatouch, skincare acquisition, premium skincare India, beauty industry, personal care industry, digital-first skincare brand, Wipro Consumer Care acquisition, Indian skincare brands ]

A match made for love, a blush made for the big day. Shaadi.com and MARS Cosmetics come together to celebrate the perfect wedding match - from finding your life partner to finding your perfect bridal blush. Because every special day deserves a little extra blush. #ShaadiCom #MarsCosmetics #WeddingMakeup #BridalMakeup #ViralVaultIndia [Shaadi.com, MARS Cosmetics, wedding makeup, bridal makeup, bridal blush, wedding campaign, beauty collaboration, Indian wedding, life partner, matchmaking ]

Real comfort. Real denim. Real you. Arvind brings actor Raghav Juyal into the spotlight for its new AD Denim AW’26 collection, celebrating individuality through versatile fits, washes and finishes made for everyday style. Taking personalisation a step further, Arvind Denim Lab lets consumers create denim that’s truly their own-from fabric and fit to wash, finish and detailing. A fresh take on Arvind’s denim legacy, designed for a generation that believes your style should be your own. #Arvind #ADDenim #RaghavJuyal #ArvindDenim #ADDenimAW26 #ViralVaultIndia [ Arvind AD Denim, Raghav Juyal Arvind campaign, AD Denim AW26, Arvind denim collection, Arvind Denim Lab, denim campaign India, Raghav Juyal fashion campaign, personalised denim, custom denim, Indian fashion brands, denim trends 2026 ]