Hashtag Orange has won Taco Bell’s media mandate, with the Delhi-based account estimated to be worth around ₹60 crore. The agency will now handle Taco Bell’s integrated duties across media, creative and social, taking over from Wavemaker India. #HashtagOrange #TacoBell #MediaMandate #AdvertisingNews #ViralVaultIndia [ Hashtag Orange Taco Bell, Taco Bell media mandate, Hashtag Orange media mandate, Taco Bell India, advertising agency India, media agency India, marketing news India, advertising news ]

What happens when Orry gets married… to Orry? Twamev turned its “Truly You” philosophy into an actual wedding by getting Orry to marry himself. What started as a trail of wedding clues had the internet guessing - until the final reveal made the entire campaign click into place. Instead of following the usual celebrity-wedding playbook, Twamev flipped the format and turned self-love and individuality into the big idea. A reminder that sometimes, the strongest brand ideas are the ones that take something familiar and completely turn it on its head. #Twamev #TrulyYou #Orry #MarketingMaverick #BrandCampaign #ViralVaultIndia [ Twamev Truly You campaign, Twamev Orry campaign, Orry wedding campaign, Orry marries himself, Twamev campaign, Marketing Maverick, celebrity marketing campaign, creative advertising campaign, Indian advertising, brand storytelling, self-love campaign ]

PhonePe turns 10, and says thank you in the fastest way possible. Shahu Supreme, India's world-record fast-talker, races through a never-ending list of names at 494 words per minute. The catch? Even at that speed, calling out all 70 crore+ users would take 980 days. One very big thank you. #CampaignFilm #DigitalPayments #AdCampaign #BrandStorytelling #ViralVaultIndia

When creativity is used responsibly, it can make a serious message impossible to ignore. ‘Don’t Drink and Dive’ brings together Malibu, Olympic diver Tom Daley, and RLSS UK to highlight the risks of alcohol around water. Instead of relying on fear or heavy messaging, the campaign takes a culturally relevant approach. Tom Daley’s unexpected knitted swimwear becomes the hook - grabbing attention, sparking conversation, and making the safety message memorable without feeling preachy. A reminder that purpose-driven creativity doesn’t always have to be serious in tone to make a serious point. #DontDrinkAndDive #Malibu #TomDaley #RLSSUK #ViralVaultIndia [ Don’t Drink and Dive campaign, Malibu campaign, Tom Daley campaign, RLSS UK, purpose-driven advertising, responsible advertising, creative campaign, brand purpose, social impact campaign, advertising creativity ]

Clinic Plus' 'Beti Bann Ke Aana' opens at a traditional Godh Bharai, where a heavily pregnant woman sits at the centre of the ceremony, surrounded by relatives singing, dancing and performing rituals. But every song and blessing turns out to be meant for a boy child. Then the mother places her hands on her stomach and tells her unborn child, "Tum aana, toh beti bann ke aana." A social awareness campaign that quietly challenges patriarchal expectations around a girl's birth. #CampaignFilm #SocialAwareness #AdCampaign #BrandStorytelling #ViralVaultIndia

Standard Chartered is putting progress in the fast lane. The bank has launched ‘Move Ahead’, a new global brand campaign inspired by its partnership with Formula 1 and built on its existing ‘Now Is Your Time’ platform. The campaign draws parallels between F1’s focus on preparation, precision and performance and the decisions businesses and individuals make around international expansion, investment, wealth and risk. It also uses AI-enabled production to create Formula 1-inspired visual experiences that would have been challenging to film during the racing season. #StandardChartered #MoveAhead #Formula1 #F1 #BrandCampaign #ViralVaultIndia [ Standard Chartered Move Ahead campaign, Standard Chartered F1 campaign, Standard Chartered latest campaign, Formula 1 brand campaign, Standard Chartered advertising, AI-enabled advertising, global marketing campaign, Now Is Your Time, banking marketing campaign ]

Ranbir Kapoor is taking on a new role - entrepreneur. The actor has entered the personal care space as co-founder of FluxTheory, launched with Think9 Consumer. The brand is starting with shower gels and body washes priced at around ₹350, with variants inspired by different moods and fragrances. For its launch campaign, FluxTheory brings Ranbir’s iconic screen characters together to represent different variants - turning his filmography into a brand storytelling play. With the personal care category estimated at ₹25,000–30,000 crore, FluxTheory is targeting ₹1,000 crore in revenue over the next 3–4 years. #RanbirKapoor #FluxTheory #Think9Consumer #PersonalCare #ViralVaultIndia [ Ranbir Kapoor FluxTheory, FluxTheory launch, Ranbir Kapoor personal care brand, FluxTheory body wash, FluxTheory shower gel, Think9 Consumer, celebrity personal care brand, D2C personal care brand, Ranbir Kapoor startup ]

Spice, secrets and celebrity showdowns Sprite is turning up the heat with ‘Sprite Truth & Spice’, its first game-show format. The eight-episode digital series brings celebrities and creators together for spicy food challenges, candid conversations and unexpected confessions - with pairings featuring Aaditya Kulshreshth, Larissa D’sa, Shreya Kalra, Arshdeep Singh and more. With Tinder joining two episodes, Sprite is adding a dating twist to the mix. The result? A social-first entertainment format where the hotter the food gets, the more interesting the conversations become. #Sprite #TruthAndSpice #SpriteIndia #CocaColaIndia #GameShow #ViralVaultIndia [ Sprite Truth & Spice, Sprite latest campaign, Sprite game show, Sprite India campaign, celebrity game show, spicy food challenge, Sprite advertising campaign, digital entertainment series, creator marketing, Tinder Sprite collaboration ]

What happens when grandmas get their hands on ChatGPT Voice? OpenAI’s latest ad answers that with a warm, everyday take on AI. From baking cookies and gardening to selling pottery and spotting duplicate bank charges, the two-minute film shows how ChatGPT Voice can fit into ordinary moments - without making AI feel complicated. #OpenAI #ChatGPT #ChatGPTVoice #AI #ArtificialIntelligence #AIAdvertising #ViralVaultIndia [ OpenAI ChatGPT Voice ad, ChatGPT Voice, OpenAI latest ad, AI advertising campaign, ChatGPT ad, artificial intelligence, AI marketing, technology advertising ]