District by Zomato has introduced Splitpay, a new feature designed to simplify restaurant bill settlements for groups. The tool allows diners to split bills equally or customize individual shares, enabling everyone to pay directly through the app. To promote the launch, District has teamed up with Baman Irani and Anupam Kher in a humorous campaign that captures the all-too-familiar debate over who picks up the tab. A smart solution to one of dining’s most common friction points. #District #Zomato #Splitpay #ViralVaultIndia #MarketingCampaign

Pernod Ricard India has awarded its creative mandate to ZeroFifty Mediaworks following a competitive multi-agency pitch. The win marks a significant milestone for the independent agency and reflects a growing industry trend of brands partnering with agile, senior-led creative firms. With a three-year mandate and key brands in its portfolio, the appointment highlights the increasing confidence marketers are placing in independent agencies to drive strategic and creative excellence. #PernodRicard #ZeroFiftyMediaworks #AgencyWin #CreativeMandate #viralvaultindia

Himalaya BabyCare is strengthening its presence in the premium baby care space with the launch of its new Botanique range, crafted with certified organic ingredients. To amplify the launch, the brand has partnered with Anushka Sharma, whose thoughtful approach to parenting aligns with the campaign’s message. The film captures the uncertainty many first-time parents face when selecting skincare products for newborns, while highlighting the growing demand for ingredient transparency, safety, and trust in baby care. A strategic move aimed at resonating with today’s conscious parents. #HimalayaBabyCare #AnushkaSharma #BrandMarketing #viralvaultindia #MarketingCampaign

A nostalgic favourite gets a refreshing new avatar. Vadilal and Parle have joined hands to launch Melody Ice Cream, bringing the iconic caramel-and-chocolate flavour into the frozen dessert category. The collaboration blends the equity of a beloved confectionery brand with Vadilal’s ice cream expertise, tapping into the growing demand for nostalgia-driven innovations. More than a product launch, it’s a smart brand-extension play that transforms a familiar childhood memory into a new consumption experience for today’s consumers. #Vadilal #MelodyIceCream #viralvaultindia #trending #BrandPartnership

Verve Media has secured the video strategy and content creation mandate for Shriram General Insurance, with a focus on Instagram-first content. The partnership aims to simplify insurance conversations through engaging video formats, audience insights, and trend-driven storytelling. By blending education with entertainment, the collaboration seeks to strengthen brand recall, improve consumer engagement, and make insurance more relatable for today’s social-media-savvy audience. #VerveMedia #ShriramGeneralInsurance #AgencyWin #DigitalMarketing #ViralVaultIndia

When buying an AC, most consumers compare features, star ratings, and prices but rarely think about the refrigerant inside. SRF Floron’s new ‘Pata To Chalega’campaign, featuring Pankaj Tripathi, aims to change that. The campaign uses humor and a catchy musical narrative to educate consumers about the role refrigerants play in cooling performance and AC longevity. By simplifying a highly technical category, SRF Floron turns an overlooked component into a conversation starter and a key purchase consideration. #SRFFloron #BrandCampaign #MarketingCampaign #McCannIndia #viralvaultindia

Throwback to a campaign that transformed a symbol of celebration into a powerful call for change. ‘InkVisible’ by UN Women Pakistan and IMPACT BBDO Dubai used bridal henna to visualize the hidden reality of domestic violence. By turning invisible scars into visible art and placing helpline information directly into the hands of women, the campaign sparked conversations, increased helpline calls, and influenced public discourse. This is a reminder that the most impactful campaigns don’t just raise awareness-they inspire action and create lasting social change. #InkVisible #ThrowbackCampaign #marketingtrends #BrandStorytelling ##viralvaultindia

A fake notification. A viral controversy. After a fabricated screenshot claiming to be from Zomato spread across social media, the food delivery giant quickly clarified that it never sent the notification. The incident stemmed from the viral ₹370 biryani controversy, turning a social debate into a lesson on misinformation and brand reputation. The takeaway? In the age of screenshots and shares, fake content can travel faster than facts-but brands that respond swiftly can reclaim the narrative. #Zomato #370 #trending #Briyani #ViralVaultIndia

Travel costs may be rising, but India’s wanderlust isn’t slowing down. With its latest ‘What a Save!’ campaign, Agoda brings back its signature humor, this time featuring Arjun Kapoor in a hilarious action-film spoof. The campaign cleverly shifts the spotlight from daring stunts to smart travel decisions, reminding consumers that the best “save” is securing great hotel deals. By blending entertainment, celebrity appeal, and value-driven messaging, Agoda reinforces its promise of helping travelers explore more while spending less. #Agoda #ArjunKapoor #BrandCampaign #viralvaultindia #Advertising