Fossil Brings Royal Heritage to Swiss Watchmaking with Sawai Padmanabh Singh Fossil has named His Highness Sawai Padmanabh Singh as the Global Ambassador for its new Signature Collection, unveiled at Jaipur’s City Palace. Rooted in the idea “As Distinct As Your Signature,” the campaign blends Jaipur’s royal heritage with Fossil’s American design legacy and a renewed focus on Swiss watchmaking. The debut CS-1 collection features two timepieces, priced at ₹57,995 and ₹75,995 in India, marking a new chapter in Fossil’s premium watch portfolio. A collaboration where heritage, craftsmanship and contemporary style come together. #Fossil #SawaiPadmanabhSingh #ViralVaultIndia [ Fossil Signature Collection, Sawai Padmanabh Singh Fossil ambassador, Fossil India watch launch, CS-1 watch collection, Swiss automatic watches, premium watch brands, luxury brand campaign, celebrity brand collaboration. ]

Remember when Diwali meant sweet plates travelling between flats, diyas borrowed from the neighbour, and doors that were never shut? Somewhere between then and now, those neighbours became familiar faces we barely speak to. Western Union and EbixCash’s Khule Dil Wali Diwali brings back that old festive spirit. Time to throw it back and open your door, and your heart. #ThrowbackDiwali #KhuleDilWaliDiwali #WesternUnion

Eggoz Nutrition has launched a new campaign with Boman Irani as its brand ambassador, and the actor has literally turned into a hen. Conceptualized by agency ANC, the film brings the Eggoz Effect to life with the brand’s signature humour, energy and a whole lot of cluck. Watch Boman Irani go completely sunny side up in Eggoz’s latest brand campaign. #Eggoz #BomanIrani #TheEggozEffect

Baskin Robbins Takes Waffles to the Next Level! From brownie-loaded bases to cheesecake and Lotus Biscoff crumbles, Baskin Robbins is stepping beyond ice cream with its new New York Loaded Waffles range. Featuring four indulgent combinations paired with delicious spreads, sauces and toppings, the new menu brings a fresh twist to dessert time. Starting at ₹150 + GST, the waffles are available across 1,150+ parlours in India and on Swiggy and Zomato. Would you try the Chocolate Overload or the Lotus Biscoff Waffle first? #BaskinRobbins #DessertLaunch #ViralVaultIndia [ Baskin Robbins new menu, New York Loaded Waffles, Baskin Robbins India, new dessert launch, loaded waffles, Lotus Biscoff waffle, chocolate waffles, food and beverage marketing, dessert trends in India. ]

This Diwali, Viral Vault brings you AdLight 2026! Celebrating the people behind the marketing magic and the campaigns that make Diwali unforgettable. Top CMOs. Best Diwali Campaigns. One spotlight celebrating the people and ideas shaping the industry this festive season. Coming this week! Stay tuned as we bring you the names to watch and campaigns to remember. AdLight 2026 - The People. The Campaigns. The Diwali Magic. #AdLight2026 #AdLightPeople #AdLightCampaigns #ViralVaultIndia

Dussehra Diwali loading... Just vibes in between. Tag the friend who’s already in “festive mode” #FestiveVibes #DiwaliCountdown #ViralVaultIndia

Bonkers Corner x Major RS Sambhyal: A collaboration that grabs attention. When streetwear meets a recognisable personality, the result is a campaign built to stand out. Bonkers Corner brings Major RS Sambhyal into the digital spotlight, turning a brand collaboration into a conversation starter. A look at how personality-led campaigns can boost brand visibility and spark audience interest. #BonkersCorner #MajorRSSambhyal #ViralVaultIndia [ Bonkers Corner campaign, Major RS Sambhyal collaboration, Indian streetwear brands, digital advertising campaign, brand collaboration strategy, social media marketing. ]

From Navratri-ing to Diwali-ing, the festive fashion switch is officially on! AJIO is bringing the Diwali vibes with its All Star Sale Diwali Edit, featuring Ahaan Panday and festive fits made for every celebration, party and family gathering. Because a new festive season calls for a new outfit. Have you picked your Diwali look yet? #AJIO #AhaanPanday #DiwaliShopping #ViralVaultIndia [ Diwali campaigns 2026, Indian advertising, Festive marketing, Brand campaigns, Diwali advertisements, Creative advertising ]

What if humans had to celebrate Diwali under the table? Supertails flips the festive scene with its new campaign, ‘No Bang Diwali’, placing an entire family under a table to show what Diwali can feel like for pets scared of firecracker noise. From eating mithai to playing games and dressing up, the family celebrates from their unusual hiding spot, using humour to highlight a serious message: Diwali should be a celebration for everyone, including our furry friends. With #NoBangDiwali, Supertails proves that purpose-led advertising doesn’t always need an emotional appeal. Sometimes, a clever creative idea says it all. Would you celebrate Diwali differently for your pets? #Supertails #DiwaliCampaign #Advertising #ViralVaultIndia [ Supertails Diwali campaign, No Bang Diwali, pet-friendly Diwali, Diwali advertising campaign 2026, firecracker noise impact on pets, purpose-led marketing, creative brand campaigns, Indian advertising news ]