Summer just got a visual upgrade in Portugal IKEA turns seasonal change into a sensory delight-transforming bedding into a soft-serve swirl of comfort and colour, designed for urban homes ready to shed winter layers. Conceptualised by Uzina, the campaign blends bold visual storytelling with clear product intent-making summer living feel as fresh as it looks. #IKEA #Uzina #SummerLiving #ViralVaultIndia

A witty, emotionally charged take on authenticity-Bisleri turns a mother camel’s instinct into a powerful reminder: always choose verified, sealed purity over uncertainty. Crafted with humour and heart by 82.5 Communications, brought to life by director Rajiv Rao and produced by Nirvana Films, with a distinctive voiceover by Ila Arun for Bisleri International Pvt Ltd. #Bisleri #StaySafeStayPure #BrandAuthenticity #ViralVaultIndia

From dominant agency wins to broadcaster glory, Day 2 at Goafest 2026 belonged to the industry’s biggest creative powerhouses. Leo India swept multiple specialist titles, while Zee Entertainment Enterprises Limited emerged as Broadcaster of the Year. A day packed with creativity, innovation, and award-winning excellence at the Abby Creative Awards 2026. #Goafest2026 #AbbyAwards2026 #LeoIndia #ViralVaultIndia

Sun, style, and effortless vibes - Aneet Padda brings every mood to life with looks that go from monochrome chic to beach-day cool. Find your vibe with Reliance Trends. #AneetPadda #TrendsStores #RelianceTrends #ViralVaultIndia

From cricket pitches to credit scores, Irfan Pathan teams up with Paisabazaar to make credit awareness more engaging through Credit Premier League. A campaign that blends sport, rewards, and responsible financial behaviour into one winning innings. #Paisabazaar #IrfanPathan #CreditPremierLeague #ViralVaultIndia

In 2018, Hindustan Unilever Limited's "Start a Little Good" campaign delivered one of India's most unforgettable public awareness films. Conceptualised by Ogilvy Mumbai and directed by Bauddhayan Mukherji, the "Goriya" ad follows that single discarded bag as it drifts silently across highways and fields - until a beloved village cow swallows it whole. The village erupts. "Arre, Goriya plastic kha gayi!" And with that one line, an entire nation felt the weight of its own carelessness. #ViralVaultIndia #StartALittleGood #HindustanUnilever #PlasticFreeIndia #AdsThatMatter

Specialist creativity took centre stage with Leo India emerging as the top-performing agency across multiple specialist categories, while Zee Entertainment Enterprises Limited secured the Broadcaster of the Year title. Tribes also made a strong mark by winning PR Specialist Agency of the Year. From Mountain Dew’s “Darescore” to Centerfruit’s voice-powered campaign, this year’s ABBYs proved that innovation, technology and storytelling are shaping the future of advertising. #ABBYAwards2026 #Goafest2026 #LeoIndia #ViralVaultIndia

From viral political punchline to marketing masterstroke Parle has officially brought Melody to Instagram after the internet couldn’t stop talking about the ‘Melodi’ moment. What began as a meme has now turned into a full-blown pop culture win for one of India’s most iconic toffees. Sometimes, the internet writes the campaign before the brand does. #Parle #Melody #Melodi #InstagramMarketing #ViralVaultIndia

AI, attention and authenticity took over Day 2 of Goafest 2026 - and the industry didn’t hold back From tackling ‘AI washing’ to debating data ownership and the rise of agentic AI, leaders across brands and agencies highlighted a clear shift: creativity alone is not enough without strong data, measurable outcomes, and human-led storytelling. Sessions like The Hook brought culture vs campaign narratives into focus, while discussions around first-party data and consumer consent reinforced one truth - long-term brand equity is the only real currency left. Goafest 2026 is no longer just about advertising… it’s about rethinking how brands will survive in an AI-first world. #Goafest2026 #Advertising #AI #Marketing #ViralVaultIndia