Some bonds don’t need to be said - they’re felt. This Raksha Bandhan, Real celebrates the beautiful chaos of siblinghood with ‘Real Greetings’ - from endless teasing and silly fights to the quiet moments of care and support that say, “I’ve got your back.” Because behind every fight is a little love, and behind every tease is a bond that lasts forever. #RealGreetings #DaburReal #RakshaBandhan #Rakhi #SiblingLove #SiblingBond #ViralVaultIndia [ Real Greetings, Real Juices, Dabur Real, Raksha Bandhan campaign, sibling bond, sibling love, Rakhi campaign, Raksha Bandhan advertising, Dabur India campaign, festive marketing campaign ]

Pickle makeup is officially a thing! After e.l.f. Cosmetics’ pickle-flavored Glow Reviver Melting Lip Balm sold out in just eight minutes, the brand is doubling down with its new Big Dill Collection. The collection features quirky launches like e.l.f. von Dill, Spicy Lil’ Dill, and the Briny Blender sponge - bringing the pickle obsession straight to the beauty shelf. Would you try pickle-flavored makeup, or is e.l.f. taking the trend a little too far? #ElfCosmetics #BigDill #PickleMakeup #PickleBeauty #BeautyTrends #ViralVaultIndia

Red Bull just went purple! Red Bull Philippines has officially launched the Purple Edition: Kyoho Grape, now available nationwide at 7-Eleven stores across the Philippines. Featuring an intense Kyoho grape flavour with herbal and subtle red-berry notes, the new edition brings a bold twist to the classic Red Bull lineup. The flavour has already made its mark in markets including Japan, Korea and Singapore. #RedBull #RedBullPurpleEdition #KyohoGrape #RedBullPhilippines #ViralVaultIndia [ Red Bull Purple Edition, Kyoho Grape Red Bull, Red Bull Philippines, Red Bull energy drink, Purple Edition launch, Kyoho grape flavour, Red Bull new flavour, energy drink launch ]

The 2011 Zatak "Dentist" ad remains one of Indian advertising's most controversial moments - a hyper-sexualised take on male grooming that sparked massive backlash and was eventually banned from television. It's a reminder of how far some brands pushed shock-value marketing in the early 2010s, and why ethical storytelling matters more than ever today. A case study in what NOT to do. #AdvertisingHistory #IndianAdvertising #AdCampaigns #ThrowbackAds #ViralVaultIndia

You don’t have to be the best in the world to feel on top of the world. Sachin Tendulkar teams up with TEN X You World for the ‘Never Stop Playing’ Anthem, celebrating the joy of sport, play and the moments that make us feel like champions. Because you don’t play to be the best. You play because you love it. #SachinTendulkar #TENXYouWorld #NeverStopPlaying #ViralVaultIndia [ Sachin Tendulkar, TEN X You World, Never Stop Playing, Never Stop Playing Anthem, sports campaign, sports marketing, cricket legend, brand collaboration, Sachin Tendulkar campaign, sports lifestyle ]

Beauty isn’t about fitting a mould - it’s about owning your way. Raga by Titan presents ‘Your Way Is Beautiful’, a campaign featuring Alia Bhatt that celebrates individuality, confidence, resilience and the beauty of embracing every part of who you are. Because the most beautiful way to be is simply your way. #RagaByTitan #AliaBhatt #YourWayIsBeautiful #TitanWatches #ViralVaultIndia [ Raga by Titan, Alia Bhatt, Your Way Is Beautiful, Raga by Titan campaign, Titan watches, women’s watches, women empowerment campaign, beauty and individuality, fashion campaign, celebrity brand campaign ]

Miles apart, but never disconnected. Axis Bank’s new NRI campaign, ‘Far Away But Never Apart’, turns everyday acts of care into heartfelt stories of connection. Conceptualised by TBWA\Lintas, the campaign showcases how NRIs continue to support their loved ones in India with the help of Axis Bank’s NRI Banking Services and Relationship Managers. From helping a parent find companionship to arranging medical care from overseas, the campaign highlights how banking can help bridge the distance when it matters most. #AxisBank #NRIBanking #NRI #FarAwayButNeverApart #TBWALintas #ViralVaultIndia [ Axis Bank NRI campaign, Axis Bank NRI Banking Services, Far Away But Never Apart, TBWA\Lintas campaign, NRI banking, NRI services, banking campaign, Axis Bank advertising, NRI financial services, digital banking ]

Sonu Sood finds himself in a rather sticky situation in Servotech Renewable’s latest TVC! Blending humour with an everyday household moment, the campaign puts the spotlight on Servotech’s Solar Lithium Battery and its promise of “Maintenance Kum, Backup Mein Dum.” With Sonu Sood bringing his signature charm to the story, the film turns a technical product benefit into a simple, relatable narrative about reliable power backup and low maintenance. #Servotech #SonuSood #SolarLithiumBattery #SolarEnergy #ViralVaultIndia [ Servotech Solar Lithium Battery, Sonu Sood TVC, Servotech campaign, Solar Battery, Lithium Battery, Power Backup, Renewable Energy, Solar Energy, Energy Storage Solutions, Advertising Campaign ]

What if your colours could survive anything? Berger Paints India gives its brand identity a fresh new look with ‘Rang Bana Rahe’ - a campaign that takes the idea of colour protection beyond walls and into everyday life. At the heart of the campaign is Khushrangi, a character who moves through rain, dust and heat without letting anything dull his colours. The idea? Life may throw challenges at you, but never let them take away what makes you, you. From product protection to human resilience, Berger turns its long-standing colour promise into a bigger, more emotional brand story. Because colours fade. But your spirit doesn’t have to. #BergerPaints #RangBanaRahe #BergerPaintsIndia #BrandCampaign #ViralVaultIndia [ Berger Paints Rang Bana Rahe, Berger Paints campaign 2026, Berger Paints new brand identity, Berger Paints advertising campaign, Rang Bana Rahe campaign, Berger Paints India, Berger Paints marketing strategy, Berger Paints brand refresh, Khushrangi Berger Paints, Berger Paints Easy Clean, Berger Paints WeatherCoat, Indian advertising campaigns, paint brand marketing, brand identity refresh, creative advertising India, resilience marketing campaign ]