Twenty-five years, countless promises kept. ICICI Lombard’s latest campaign turns the spotlight on gratitude, thanking customers for the trust that has shaped its journey across decades, policies and life moments. With the origami bird as a quiet symbol of care and consistency, the film reminds us that insurance isn’t just about protection, but about giving aspirations the confidence to take flight. #ICICILombard #25YearsOfKeepingPromises #ViralVaultIndia #InsideTheVault

IKEA is rewriting its India story, less about what fills a home and more about what a home makes you feel. With It All Starts at Home, the brand taps into the many lives Indian homes lead today, from workspaces and classrooms to kitchens that spark big dreams. As IKEA expands across formats, platforms and cities, the focus stays clear: designing for real homes, real emotions and everyday possibilities. #IKEAIndia #ItAllStartsAtHome #ViralVaultIndia #InsideTheVault

From traffic chaos to a bullock cart turning into turbo mode, all thanks to the iconic *laplapayee* effect. No fancy tech, no overthinking-just one chewing gum and unlimited madness. Conceptualised by *Ogilvy, this campaign proved that a simple insight, rooted in desi humour, can become pop culture. Even today, the moment you hear *laplapayee, your zubaan almost reacts on its own. Some ads don’t age-they become legends. Center Fruit did exactly that. #CenterFruit #Laplapayee #ThrowbackAds #ViralVaultIndia

From gupshup to global, McCain’s new International-style Zig-Zag Fries are here to turn everyday snacking into a passport-worthy experience. Inspired by Korean, Italian, Mexican and American flavours, this launch taps into the joy of sensory-led, social snacking with a bold, authentic twist. One bite, and you’re transported straight to the source. It’s time to spice up those snack breaks and truly Taste the World. #McCain #TasteTheWorld #ZigZagFries #ViralVaultIndia #InsideTheVault

Roses wilt, chocolates disappear, but a teddy? That fluffy legend sticks around forever From being your 3 AM therapist to silently judging your life choices from the corner of the bed, teddies have seen it all. No complaints, no ghosting, only unconditional fluff and button-eye loyalty. Honestly, greenest flag in the room. Here’s how brands wished Teddy Day 2026 - with hugs, humor, and a whole lot of marketing magic. #TeddyDay2026 #BrandsOnTeddyDay #TeddyTalks #CampaignSeason #ViralVaultIndia

Flipkart’s latest cricket play isn’t about the obvious, it’s about the opportunity. By backing the Namibian cricket team, the brand is betting on ambition, underdog energy and a market with big potential. It’s a reminder that smart sponsorships aren’t always about where the spotlight is today, but where the next growth story is being written. #Flipkart #NamibiaCricket #BrandSponsorship #ViralVaultIndia #InsideTheVault

Traditions don’t disappear, they evolve. Zeeba Basmati’s latest film uses a familiar wedding ritual to tell a refreshingly modern story, where choices are shared, voices are heard and decisions are made together. With gentle humour and cultural warmth, the campaign draws a neat parallel between choosing a life partner and choosing the right basmati for moments that matter most. #ZeebaBasmati #KhubsuratRishtonKiKhubsuratTaiyaari #ViralVaultIndia #InsideTheVault

When life throws a curveball, waiting isn’t an option. Capri Loans’ latest campaign, Zaroorat Mein Aapke Saath, taps into those all-too-real moments when help is needed instantly, and shows up with quiet reliability. With Pankaj Tripathi anchoring the narrative, the film swaps loud promises for relatable truth, positioning timely finance as a partner in progress, not a hurdle to ambition. #CapriLoans #ZarooratMeinAapkeSaath #PankajTripathi #ViralVaultIndia #InsideTheVault

From scoops and ramps to cult Bollywood punchlines, Suryakumar Yadav proves his timing works just as well off the pitch. Slipping into Kachra Seth’s shoes for House of EM5, the Indian T20 captain turns a simple brand film into a pop-culture moment, equal parts parody, performance and persuasion. When a cricketer can make “kadak maal hai” feel like a fragrance review, you know the pull goes far beyond cricket. #SuryakumarYadav #HouseOfEM5 #KachraSeth #ViralVaultIndia #InsideTheVault