What if Gandhiji walked through your street today? HUL's Gandhi Jayanti film, The Day Gandhiji Returned, imagines exactly that. Created by Lowe Lintas under Swachh Aadat, Swachh Bharat, it shows him watching people litter and spit, believing his role ends with his face on currency notes. The message is simple: cleanliness starts with our habits, not someone else's effort. It ends with Vaishnava Jan To. Seen this ad? Tell us in the comments and follow Viral Vault India for more. #GandhiJayanti #LoweLintas #AdvertisingIndia #BrandStorytelling #ViralVaultIndia

What happens when AI joins you in the middle of the ocean? boAt has unveiled a new film under its ‘Upgrade to boAt’ campaign, bringing CREST AI, powered by Google Gemini, into one seriously unexpected situation. Stranded on a wooden plank in the middle of the ocean, two people turn to CREST AI for a solution - only for the conversation to take a hilarious turn with an unexpected zodiac question. Created to showcase the conversational capabilities of CREST AI, the film uses humour to highlight how AI can become part of everyday interactions through compatible boAt smart audio devices. #boAt #UpgradeToBoat #CRESTAI #GoogleGemini #AI #ArtificialIntelligence #ViralVaultIndia [ boAt CREST AI campaign, boAt Upgrade to boAt, CREST AI Google Gemini, boAt latest campaign, Vicky? no, boAt AI campaign 2026, smart audio AI, boAt advertising campaign, Google Gemini AI campaign, Indian tech advertising, AI in smart wearables ]

Throwback to when giant boobs took over Amsterdam and London. Elvie’s ‘Just Boobs’ campaign turned public spaces into bold conversations around breastfeeding, body acceptance and the stigma surrounding women’s bodies. From floating installations across Amsterdam’s canals to giant inflatable structures on London streets, the campaign showed how OOH advertising can disrupt, spark conversations and challenge social norms. A throwback to an idea that proved sometimes, the boldest statement is the one people simply can’t ignore. #Throwback #CampaignThrowback #Elvie #JustBoobs #ViralVaultIndia [ Elvie Just Boobs campaign, Just Boobs advertising campaign, Elvie Free the Feed, Amsterdam OOH campaign, London outdoor advertising, breastfeeding awareness campaign, body acceptance campaign, bold OOH campaigns, creative advertising campaigns, advertising throwback ]

A new ‘Chaal’ with a familiar tune. Macho Sporto has launched ‘Chaal Badal De’, featuring Vicky Kaushal in a music-led campaign that puts comfort and confidence at the centre. Created with SW Network, the campaign reworks the iconic ‘Kay Sera Sera’ melody to bring a fresh expression to Macho Sporto’s positioning around comfort and fit. With Vicky Kaushal, choreography, energetic visuals and a familiar tune, the campaign turns an everyday feeling into a memorable brand story. #MachoSporto #ChaalBadalDe #VickyKaushal #SWNetwork #Macho #ViralVaultIndia [ Macho Sporto Chaal Badal De, Vicky Kaushal Macho Sporto campaign, Macho Sporto campaign 2026, SW Network campaign, Kay Sera Sera Macho Sporto, Vicky Kaushal advertising campaign, Macho Sporto new campaign, Indian advertising campaigns ]

Different traditions. One feeling. Silver that fits every celebration. GIVA’s latest Navratri campaign, ‘Tyohar Anek, Feeling Ek’, celebrates how Navratri comes alive across India - from garba nights and pandal hopping to chaniya cholis and the timeless Laal Paar Shada saree. Bringing these diverse celebrations together through one shared emotion: the joy of coming together. The campaign also showcases GIVA’s contemporary silver jewellery as a versatile choice for every festive look and occasion. Tyohar anek, feeling ek. Celebrate every moment in silver. #GIVA #GIVAJewellery #TyoharAnekFeelingEk #Navratri #ViralVaultIndia [ GIVA Navratri campaign, Tyohar Anek Feeling Ek, GIVA jewellery, GIVA silver jewellery, Navratri campaign 2026, silver jewellery India, festive jewellery campaign, Navratri advertising campaign, GIVA campaign, Indian jewellery brands ]

IndianOil is entering the packaged drinking water market. Indian Oil Corporation (IOCL) is planning to launch its own packaged drinking water brand across its network of 43,000+ retail outlets in India. The move marks an expansion beyond fuel, as IndianOil looks to grow its non-fuel revenues and tap into the high-demand FMCG and beverages market. From fuel stations to packaged water, IndianOil is expanding its consumer-facing portfolio. #IndianOil #IOCL #PackagedDrinkingWater #FMCG #ViralVaultIndia [ IndianOil packaged drinking water, IOCL water brand, Indian Oil FMCG business, IndianOil 43000 outlets, packaged water India, Indian Oil beverage market, FMCG brands India, IndianOil new business, packaged drinking water brand ]

redBus Hotels is making intercity stays more flexible. The platform has introduced Guaranteed Early Check-In, Hourly Stays and Book at Zero for travellers whose schedules don’t fit traditional hotel check-in timings. With Hourly Stays, travellers can book rooms for 3, 6 or 9 hours, making them useful for early arrivals, business trips, transit halts, layovers, day-use stays and pilgrimage visits. Available across cities including Bengaluru, Chennai, Hyderabad, Delhi, Coimbatore and Jaipur, the new options aim to make short stays more convenient and flexible. #redBus #redBusHotels #TravelNews #TravelIndia #BusinessTravel #ViralVaultIndia [ redBus Hotels, redBus flexible stays, redBus hourly stays, redBus early check-in, redBus Book at Zero, hourly hotel booking India, flexible hotel booking, intercity travel India, short stay hotels India, travel tech India, hotel booking platforms ]

Diet Coke is getting costlier in India. 330 ml cans are currently listed around ₹50 on quick-commerce platforms like Blinkit, BigBasket and Zepto, while some cans reportedly carry an MRP of ₹70. The higher prices have been linked to aluminium-can supply disruptions, with Coca-Cola reportedly sourcing larger cans from Southeast Asia amid the constraints. Prices may vary depending on the retailer, location, product variant and sales channel. #DietCoke #CocaCola #DietCokeIndia #PriceHike #SoftDrinks #ViralVaultIndia [ Diet Coke price in India, Diet Coke price hike, Diet Coke ₹50, Diet Coke ₹70, Coca Cola India, Diet Coke 330ml price, soft drink price hike India, beverage prices India, Diet Coke cans India, quick commerce prices ]

Chile is 4,270 km long and just 445 km wide, and brands have turned that skinny shape into the internet's favourite creative canvas. Everything is getting stretched into the Chile map. Which brand nailed it best? Drop your pick in the comments and follow Viral Vault India for more. #ChileMap #ChileMapMeme #MemeMarketing #TrendingNow #ViralVaultIndia