The worlds of football and streetwear collide. The adidas Originals x SP5DER World Cup Collection is set to drop, bringing bold designs, cultural energy, and game-day style to the streets. Available from June 26 on kingspider.co and July 1 on CONFIRMED and select retail stores. Get ready to wear the hype. #adidasOriginals #SP5DER #WorldCupCollection #ViralVaultIndia

Days before the internet was debating whether a ₹370 biryani buys consent, India Gate's billboards were already saying it: she is not hot, not spicy, not sizzling - she is a woman. The #NotYourBiryani campaign called out exactly the kind of entitlement that's now sparked an FIR, an NCW hearing, and a nationwide reckoning on consent. Turns out, a rice brand made the argument before the country needed it. No stereotypes. No "wasool." Just respect - served straight, no spice required. That's the kind of advertising that ages into relevance instead of out of it. #NotYourBiryani #IndiaGate #ConsentMatters #AdvertisingThatGetsIt #ViralVaultIndia

Back to where it all began. After more than three decades, ESPNcricinfo is returning to its original identity, Cricinfo. Founded in 1993, the iconic cricket platform is embracing its roots while looking ahead with AI-powered storytelling and innovations for cricket fans worldwide. A familiar name. A renewed vision. The same passion for cricket. #Cricinfo #ESPNcricinfo #Cricket #ViralVaultIndia

Before quick commerce was even a buzzword, AskMeGrocery had Kangana Ranaut singing, dancing and ordering dal like it was a Bollywood climax scene. Conceptualized by Rajkumar Hirani Films, this 2016 ad turned the most boring chore ever into a full-blown musical, with Kangana trading "boredom of flour and pulses" for her "adhoore sapne." Iconic? Unhinged? Both? We're still not over this masterclass in absurdist advertising. Some throwbacks just hit different. #Throwbackads #IndianAdvertising #KanganaRanaut #AdHistory #ViralVaultRewind

Smart glasses are no longer just about cutting-edge tech, they're becoming the next big fashion statement. Meta’s collaboration with Kylie Jenner highlights a future where wearable technology blends seamlessly with personal style, celebrity influence, and self-expression. As smart wearables enter the mainstream, what you wear may matter just as much as what it can do. #Meta #KylieJenner #WearableTech #SmartGlasses #ViralVaultIndia

Hydration is the real skincare glow-up! Content creator Farrhana Bhatt teams up with Himalaya to spotlight the power of everyday hydration. Infused with Aloe Vera and Vitamin E, the Hydrating Aloe Vera Face Wash is designed to leave skin feeling fresh, clean and moisturised after every wash. Because great skin starts with keeping it hydrated, not stripping it dry. #FarrhanaBhatt #HimalayaFaceWash #HydratingAloeVera #ViralVaultIndia

One script. One bold idea. One more Lion for India. TBWA\Lintas struck Bronze at Cannes Lions 2026 with Don't Look Up for Steadfast, a darkly humorous film that turned counterfeit note detection into an unforgettable story. The win takes India's Cannes Lions tally to five and proves that powerful storytelling can make even the most functional products impossible to ignore. Creativity that cuts through. Craft that gets noticed. #CannesLions2026 #TBWALintas #Steadfast #ViralVaultIndia

Sun-soaked days, timeless style, and unforgettable moments. With Kriti Sanon and Varun Dhawan leading the way, Fossil's latest collection captures the essence of summer—effortless fashion, cherished memories, and stories waiting to be written. #Fossil #FossilIndia #KritiSanon #VarunDhawan #ViralVaultIndia

A bus is literally hanging off a cliff. Passengers are panicking. And the one guy who could save everyone? Calmly opening a packet of Bingo! Tangles. This throwback ad from 2012 is peak "snacks > survival instinct" energy - the monk takes a bite, shares the packet, and doesn't move an inch, cliffhanger be damned. It's silly, it's iconic, and honestly? We get it. Some cravings just hit different. Still one of the most memorable desi ad gags ever made. #BingoTangles #ThrowbackAds #AdFilms #DesiAdvertising