What if your everyday spends quietly paid you back every single time? Amazon Pay’s ‘Cashback Ho Toh Aisa’ campaign puts the spotlight on the real joy of consistent rewards, showing how the Amazon Pay ICICI Bank Credit Card turns routine shopping, groceries, travel, and bills into a steady stream of savings. With unlimited cashback for Amazon Prime members and automatic credits, the campaign cleverly reframes cashback from a surprise perk to an everyday expectation, because why shouldn’t every swipe feel rewarding? #AmazonPay #CashbackHoTohAisa #CreditCardRewards #ViralVaultIndia

That iconic *Lifebuoy* football ad wasn’t just advertising - it was a childhood emotion. One whistle, one red soap bar, and suddenly tandurusti felt exciting, aspirational, and fun. The locker room, the burst of energy, the unforgettable jingle - everything about this ad made health feel heroic. Long before skip buttons and six-second ads, Lifebuoy taught an entire generation that cleanliness meant confidence, strength, and play. Decades later, that smell still unlocks memories of school days, TV evenings, and simpler times. Proof that great advertising doesn’t fade - it grows older with us, and warmer. #Lifebuoy #AdThrowback #90sKids #ChildhoodMemories #ViralVaultIndia

Is this the most playful twist on India’s favourite street snack yet? Instamart is grabbing attention by turning pani puri into a full-blown spectacle, swapping the classic pour for water guns and serving up a moment that feels equal parts nostalgia, festival fun, and viral genius. By blending street food culture with experiential storytelling, the stunt proves that sometimes all it takes is a splash of creativity to get everyone talking. #Instamart #PaniPuri #BrandStunt #ExperientialMarketing #ViralVaultIndia

What makes a festive film truly memorable, colours or compassion? Surf Excel once again leans into its long-standing belief that kindness is the brightest colour of all, delivering a Holi story that blends emotion with purpose. By spotlighting empathy and everyday goodness, the film goes beyond celebration to reinforce why the brand’s narrative continues to resonate year after year, proving that powerful storytelling can leave a deeper stain than colour ever could. #SurfExcel #HoliCampaign #FestivalMarketing #BrandStorytelling #ViralVaultIndia

What happens when the ultimate urban nightmare, “aaj main nahi aaungi”, meets a cult anthem of heartbreak? MANJA flips panic into pop culture gold for InstaHelp, turning last-minute chaos into a painfully relatable story powered by the iconic Emotional Atyachar. By tapping into that universal “today of all days” moment, the campaign smartly positions a 30-minute rescue as the hero while proving that the right insight, and the right track, can make everyday stress unforgettable storytelling. #InstaHelp #MANJA #CampaignBreakdown #CreativeStrategy #ViralVaultIndia

When Myntra throws the biggest birthday bash of the year, FOMO is real and the guest list is literally everyone. No secret codes, no plus-ones needed, just show up ready to celebrate and snag those irresistible return gifts. From style steals to surprise drops, the party kicks off on 28th Feb and trust us, you’ll want to be fashionably early for this one. Are you coming or are you coming? #MyntraBirthdayBash #BiggestBirthdaySale #FashionParty #SaleAlert #ViralVaultIndia

Did you just hear a six… or was that the sound of pure adrenaline? With Sting Energy turning every big hit into a roaring ‘STIINNGGG’, cricket just got louder, bolder, and way more electrifying, just ask Yuvraj Singh and Ravi Shastri. #StingEnergy #STIINNGGG #CricketSeason #ViralVaultIndia

Is your bathroom ready for a blockbuster clean, or are those stubborn stains still stealing the spotlight? 🚿 With Harpic’s Bathroom Ultra Cleaner and action maestro Rohit Shetty leading the charge, it’s time to say goodbye to limescale, rust, and hard water drama, because every bathroom deserves an ULTRA glow. #Harpic #BathroomUltra #UltraSaaf #CleaningRevolution #RohitShetty #HomeHygiene #Reckitt #NewLaunch #ViralVaultIndia

What happens when global chaos meets desi roast energy? 😄 MrBeast and CarryMinati teamed up for a laugh-out-loud ad to hype Season 2 of Beast Games, blending big-budget madness with razor-sharp humour. Is this the crossover we didn’t know we needed, or the collab that just raised the bar for promo content? #MrBeast #CarryMinati #BeastGames #CreatorCollab #ViralVaultIndia