Swipe for memes that are a little too accurate. Fasting folks on one side, sabudana khichdi hype on the other. And that one person who only came to dandiya for the photos? We all know who it is. #Navratri #NavratriMemes #DesiMemes #RelatableMemes #ViralVaultIndia

While the teams battled on the field, Durex played its own cheeky game off it! During the India vs West Indies match in Indore, Durex turned the cricket buzz into a clever OOH moment, proving that sometimes, saying less makes a bigger statement. A little cheek, a lot of wit, and a brand moment that knows how to grab attention! #Durex #OOHAdvertising #OutdoorAdvertising #BrandMarketing #CreativeAdvertising #MarketingNews #ViralVaultIndia [ Durex OOH campaign, Durex Indore activation, India vs West Indies match, creative outdoor advertising, cheeky brand marketing, cricket marketing campaigns, billboard advertising, Indian advertising news ]

Britannia Cakes Adds a Slice of Joy to Bengal’s Festive Celebrations! From Sindoor Khela and pandal hopping to the beats of the dhaak, Britannia Cakes is celebrating West Bengal’s festive spirit with its new campaign, ‘Unwrap the Joy of Celebrations’. The campaign features special edition packs inspired by six festive traditions, a brand film, a metro wrap across Kolkata’s Green Line, and AR-enabled newspaper activations that let consumers create their own festive avatars. A campaign that brings local traditions, culture and brand storytelling together! #BritanniaCakes #JoyOfCelebrations #Britannia #FestiveCampaign #BrandCampaign #ViralVaultIndia [ Britannia Cakes festive campaign, Unwrap the Joy of Celebrations, Britannia Cakes Kolkata metro wrap, West Bengal festive marketing, Britannia special edition packs, AR newspaper activation, Indian advertising campaigns, brand marketing news ]

Imagine missing a family wedding because you’re waiting for a pickup! Shiprocket Quick brings this everyday business struggle to life in its new campaign, ‘Toh Pehle Bata Deta’, featuring Manoj Pahwa as an electronics shop owner caught between a delayed parcel pickup and his daughter’s wedding celebrations. Conceptualised by Toaster, the humorous film highlights how unpredictable pickup delays can disrupt a business owner’s day, positioning Shiprocket Quick as a faster solution with its promise: “Jhat se assign, phat se pick.” The campaign will roll out across digital and social platforms, along with on-ground activations in Delhi NCR. #ShiprocketQuick #Shiprocket #ManojPahwa #TohPehleBataDeta #AdvertisingNews #ViralVaultIndia [ Shiprocket Quick campaign, Manoj Pahwa advertisement, Toh Pehle Bata Deta, Shiprocket Quick brand film, local pickup delays, hyperlocal delivery service, Toaster agency campaign, delivery startup marketing, Indian advertising campaigns ]

Throwback to the time Ravana rode a bike and gave Mumbai a lesson in road safety. Back in 2022 and 2023, Mumbai Police and Schbang brought the Demon King onto our roads with one line that stuck: "You only have one head. Wear a helmet." Ten heads gave him spares. You get exactly one, no backup and no respawn. A few years on, the message still hits as hard as it did then. This Dussehra, burn the Ravana, not your commute. #Throwback #Dussehra #MumbaiPolice #CampaignThrowback #ViralVaultIndia

Do you remember Nora Fatehi in this ad? Back when summer afternoons felt scorching and sticky, Parachute Advansed Summer Fresh Body Lotion turned the heat into a playful chase. A splash of water, a burst of energy and Nora Fatehi leading the way. With mint extracts and coconut milk, the lotion promised a cool, refreshing feel that lifts the mood, not just the skin. Some ads make you wish it was summer all over again. This one is on that list. #NoraFatehi #SummerFresh #AdThrowback #SummerVibes #ViralVaultIndia

When the cosmos inspires jewellery, the result is pure magic. Tanishq unveils ‘Adhyantara’, its latest jewellery collection featuring Triptii Dimri. Conceptualised by TBWA\Lintas, the campaign takes inspiration from celestial elements like the sun, moon and stars, transforming their beauty into contemporary jewellery designs. Set beneath a starlit sky, the campaign film blends cosmic wonder with intricate Indian craftsmanship, showcasing a collection of over 100 designs in 18kt and 22kt gold. When the universe becomes your inspiration, every piece tells a story. #Tanishq #Adhyantara #TriptiiDimri #TBWALintas #JewelleryCampaign #LuxuryJewellery #ViralVaultIndia [ Tanishq Adhyantara campaign, Triptii Dimri Tanishq ad, Tanishq new jewellery collection 2026, TBWA\Lintas campaign, cosmic inspired jewellery, festive jewellery campaign, Indian jewellery advertising, Tanishq gold jewellery collection ]

Big money, bigger media plans! Groww has initiated a multi-agency pitch for its branding media planning and buying mandate, estimated at ₹120–150 crore. WPP Media, the incumbent agency, currently handles the account. The review comes as Groww sharpens its focus on brand trust and customer acquisition. The company spent ₹487.1 crore on marketing and business promotion in FY26, with expenses rising 35% year-on-year to ₹146 crore in the April–June quarter of FY27. Will this pitch bring a new agency partnership or strengthen the existing one? #Groww #WPPMedia #MediaPitch #MediaMandate #MediaPlanning #AdvertisingNews #ViralVaultIndia [ Groww media pitch, Groww ₹150 crore media mandate, Groww advertising account, WPP Media Groww, media planning and buying India, Groww marketing spends FY27, Indian advertising industry, branding media mandate ]

This Diwali, a little sweetness can end the biggest nok-jhok! Cadbury Celebrations is back with its new campaign, ‘The Neighbour’, celebrating the love hidden behind everyday disagreements between neighbours. Created by Ogilvy India, the campaign shows how a simple box of chocolates can help turn small tiffs into moments of warmth and togetherness. Alongside the campaign, the brand has introduced its new Mithai collection, featuring Milky Mithai Squares in Kesar Pista flavour and Choco Mithai Squares in Indian-inspired flavours, bringing a festive twist to gifting. Because sometimes, all it takes is a little meetha to make things sweeter! #CadburyCelebrations #TheNeighbour #DiwaliCampaign #Diwali2026 #Cadbury #ViralVaultIndia [ Cadbury Celebrations Diwali campaign 2026, The Neighbour campaign, Cadbury Milky Mithai Squares, Cadbury Choco Mithai Squares, Ogilvy India campaign, Diwali advertising campaign, festive gifting ideas, Cadbury Celebrations new launch, Indian marketing news ]