Canon India has awarded its Digital & E-commerce mandate to Dentsu Creative Isobar. The agency will lead the brand's integrated media, data, commerce, and consumer strategy to enhance digital experiences and drive business growth. #CanonIndia #DentsuCreativeIsobar #Dentsu #DigitalMarketing #ViralVaultIndia [ Canon India, Dentsu Creative Isobar, Canon India digital mandate, e-commerce mandate, digital marketing agency, media strategy, consumer insights, digital commerce, agency news, marketing industry. ]

When brands build on each other's ideas, advertising becomes a conversation, not a competition. This creative billboard chain is a great example of how OOH advertising can spark collaboration, storytelling, and culture. Credit: Ashi Trivedi, Jaishu Patil #OOH #OOHAdvertising #BrandStrategy #BrandBanter #ViralVaultIndia

mPokket has signed Naveen Polishetty as its brand ambassador and unveiled its new campaign, 'mPokket Ante Non-Stop Growth'. The campaign highlights the credit aspirations of young professionals and entrepreneurs, with a special focus on borrowers across Andhra Pradesh and Telangana. #mPokket #NaveenPolishetty #BrandAmbassador #MarketingCampaign #DigitalCampaign #Fintech #FinancialInclusion #CreditAccess #AndhraPradesh #Telangana #Advertising #BrandNews [ mPokket, Naveen Polishetty, mPokket brand ambassador, mPokket Ante Non-Stop Growth, fintech marketing, digital campaign, financial inclusion, credit access, Andhra Pradesh, Telangana, brand campaign. ]

Swiggy is turning app uninstalls into conversations. Instead of letting users leave silently, the platform now offers a chance to "Write to the CEO" before uninstalling, transforming customer exits into valuable feedback that helps shape future features. #Swiggy #CustomerExperience #CX #ProductInnovation #ViralVaultIndia [ Swiggy, Write to the CEO, Swiggy app update, customer feedback, app uninstall feature, customer retention, product innovation, user experience, digital product strategy, CX, marketing news. ]

LEGO didn't just localise a campaign, it rebuilt Mumbai, one brick at a time. From BEST buses to dabbawalas and the Gateway of India, every detail on The LEGO Times of India celebrates the city's spirit through creative storytelling. #LEGO #TheLEGOTimesOfIndia #Mumbai #CreativeCampaign #ViralVaultIndia [ LEGO Times of India, LEGO Mumbai campaign, LEGO newspaper takeover, creative advertising campaign, brand storytelling, print campaign, Mumbai landmarks, marketing campaign, advertising inspiration. ]

LAVA is taking on online smartphone buying doubts with a campaign that hits home. With "Shaq Hatao. LAVA Uthao.", the brand introduces the LAVA Virat V1 and LAVA Virat V1 5G, encouraging consumers to shop with confidence. The new smartphones go on sale 31 July, exclusively on Flipkart. #LAVA #LAVAMobiles #ShaqHataoLAVAUthao #LAVAViratV1 #LAVAViratV15G #ViralVault [ LAVA Virat V1, LAVA Virat V1 5G, LAVA smartphone launch, Shaq Hatao LAVA Uthao, Virat Kohli LAVA, Flipkart smartphone sale, Made in India smartphone, 5G smartphone India, LAVA mobile campaign, digital marketing news. ]

This World IVF Day, BSV is doing something most fertility brands don't - talking about the silence, not just the science. #FindYourMissingJoy isn't a product push. It's a nudge to stop delaying, start conversations, and seek help early - because timely diagnosis changes outcomes. 15-20 million Indian couples face infertility. Stigma shouldn't be one more thing they're fighting. #WorldIVFDay #FindYourMissingJoy #BSV #FertilityAwareness #ViralVault

Berger Paints didn't just refresh a logo - they redefined what "protecting colour" means. From walls to identity, 'Rang Bana Rahe' turns a product promise into a philosophy: stay vibrant, no matter what life throws at you. That's the kind of brand thinking that sticks. Smart brands don't just sell products. They sell a feeling. #BergerPaints #RangBanaRahe #BrandStrategy #MarketingIndia #AdCampaign #BrandIdentity #IndianAdvertising

Nyra took her own mom to court. Hershey India's new Back-to-School campaign turns a breakfast dilemma every parent knows into a courtroom comedy - starring Sameera Reddy, her real daughter Nyra, and mother-in-law Manjari. The verdict? Repetitive breakfasts are officially cancelled. Hershey's Spreads steps in as the easy fix for boring tiffins. 3 generations, 1 relatable mom-guilt moment, and a brand that gets it. This is how you make an ad feel like home. #HersheysIndia #BackToSchool #SameeraReddy #HersheysSpreads #ViralVault