What was meant to be a classic Coke glam moment turned into a full-blown comedy masterclass. One man, unlimited expressions, zero chill. Aishwarya shines, obviously-but Rajpal’s timing, desi swagger, and chaotic energy made this ad unforgettable. Proof that sometimes the script doesn’t matter, the bottle doesn’t matter-only Rajpal Yadav does. This wasn’t an ad, it was a cultural event. #RajpalYadav #AishwaryaRai #CocaCola #ViralVaultIndia #InsideTheVault

From talking stages to soft launches, Gen Z has redefined modern romance, and Gozoop x CookieMan are here for it. With ‘Happy Cookiestage’, the duo taps into the sweet spot between casual and committed, serving up a playful metaphor that feels instantly relatable. It’s clever, culturally tuned-in, and baked with the kind of insight that turns dating lingo into brand love. Because sometimes, the best relationships start with a little sugar and a lot of self-awareness. #HappyCookiestage #CookieManIndia #Gozoop #ViralVaultIndia #InsideTheVault

Brands are hopping on the #iamthisclose trend, teasing launches, drops, and deals, building suspense one cryptic post at a time-because curiosity clicks, and almost-there is peak marketing energy. #MarketingMoves #BrandTease #ViralVaultIndia #InsideTheVault

They’ll always have opinions. On your career moves, your content style, your vibe. The mirch is coming either way. So why not own it? MAGGI taps into that unapologetic energy with a reminder that if the world’s going to spice up your choices, you might as well enjoy the heat on your own terms. Bold, fiery, and proudly unbothered, because some of us can truly say, Mujhe mirch nahi lagti. #MaggiSpicy #MujheMirchNahiLagti #InsideTheVault #ViralVaultIndia

Crunchyroll’s ‘Ready to Anime?’ campaign brings anime into India’s mainstream, featuring Rashmika Mandanna and Shubman Gill across sport, streaming and pop culture moments. #Crunchyroll #ReadyToAnime #ViralVaultIndia #InsideTheVault

boAt didn’t just launch dashcams, they launched roadside humour From “Gaadi mein safety ke liye hockey nahi, dashcam hona chahiye” to cheeky billboards that actually make you look twice-this is smart OOH done right. Funny, relatable, and straight out of Indian driving reality. When the insight hits home and makes you laugh, the brand stays rent-free in your head. Marketing that records attention better than a dashcam records footage. #boAt #DashcamMarketing #OOHAdvertising #FunnyBillboards #BrandHumour #IndianRoads #SmartMarketing #AutoTech #ViralVaultIndia

No flashy trends. No overhyped fitness jargon. Just one move that says everything, the squat. Cultstore’s latest film strips it back to a universal marker of strength, balance and confidence, turning a fundamental movement into a quiet statement. By focusing on form, flow and the importance of the right bottomwear, the brand keeps it real, inclusive and fitness-first. When the basics are done right, everything else follows. Strong movement. Supported right. Done confidently. #Cultstore #FitnessFirst #TheSquat #ViralVaultIndia #InsideTheVault

From spinning googlies to spinning stories, Yuzvendra Chahal is stepping into a whole new innings as Chief Story Officer at Story TV. The microdrama platform ropes in the cricketer to co-create sharp, snackable narratives across romance, sports, thrillers and more, proving that timing isn’t just for the pitch, it’s for plot twists too. With over 600 microdramas already in play, Story TV is clearly betting on Chahal to add a little more spin to its storytelling game. #StoryTV #YuzvendraChahal #ChiefStoryOfficer #ViralVaultIndia #InsideTheVault

“Abey Dsh ke Dsh, car ki Dsh Dash kardi!” - we’ve all heard it on Indian roads. Road rage escalates in seconds, but now there’s a smarter way to handle the dashat. boAt Lifestyle brings a dash of safety to the chaos with boAt Hive Dashcams, turning every heated moment into clear-cut proof. Because when tempers flare and stories clash, it’s better to have it on record than rely on recollection. #boAtHive #Dashcam #RoadSafety #ViralVaultIndia #InsideTheVault