Two irresistible flavours. One indulgent experience. With #ThePerfectDuet, Parle Duet brings together rich choco-hazelnut and smooth caramel in a candy designed to delight every bite. A sweet example of how innovation can elevate everyday treats. #ParleDuet #ThePerfectDuet #ParleProducts #ViralVaultIndia

A major shift in the global media landscape. Publicis has secured HP’s $250 million global media business, ending a nearly two-decade partnership with Omnicom. The win highlights how AI, data, and integrated marketing capabilities are becoming key differentiators in today's agency pitches. #Publicis #HP #MediaAgency #ViralVaultIndia

The countdown to the world's biggest football spectacle is on, and brands aren't waiting for kick-off. From strategic partnerships to fan-first campaigns, marketers are already tapping into the excitement and global reach of FIFA 2026. #FIFA2026 #WorldCup2026 #SportsMarketing #ViralVaultIndia

Trust isn’t built overnight-it’s earned through millions of everyday moments. With ‘Trusted by India’, Cheil India and Samsung celebrate the connections, memories, and experiences that have made the Galaxy A Series a trusted companion for consumers across the country. #Samsung #GalaxyASeries #TrustedByIndia #ViralVaultIndia

Why wait for a glow-up when Amazon Prime can deliver it the same day? Bhuvan Bam adds his signature humour to showcase Prime’s biggest perks-Same-Day Delivery, exclusive offers, and blockbuster entertainment, all wrapped into one fun campaign. #BhuvanBam #AmazonPrime #SameDayDelivery #ViralVaultIndia

Some villains are easy to spot. Others quietly impact your health. With its ‘Liver Ki Suno’ campaign featuring Ashish Vidyarthi, Zydus shines a light on fatty liver disease and the hidden risk factors that often go unnoticed. A timely reminder to listen to your liver before it speaks up. #Zydus #LiverKiSuno #AshishVidyarthi #ViralVaultIndia

Mother Dairy proves that creativity can be as fresh as its products. With an innovative newspaper activation, the brand turned an everyday read into a memorable marketing moment, blending relevance, engagement, and smart storytelling. Video Credit: @yatrivijay #MotherDairy #CreativeAdvertising #PrintAdvertising #ViralVaultIndia

The ₹370 Biryani controversy quickly moved beyond social media debates and became a playground for brands looking to showcase wit, relevance, and cultural awareness. From food delivery platforms to consumer brands, marketers leveraged the trending conversation with clever creatives, humorous copy, and timely messaging. While opinions around the controversy remained divided, one thing was clear: brands were ready to turn a viral moment into an engagement opportunity. Which brand's take stood out the most to you? #MomentMarketing #TopicalMarketing #BrandCampaigns #CreativeAdvertising #viralvaultindia

Nestasia’s latest campaign for its premium sipper bottle range uses humour and exaggerated scenarios to showcase how design can influence everyday habits. From gym-goers and monks to grandmothers and policemen, the film imagines a world where stylish bottles make hydration irresistible. Beyond promoting water consumption, the campaign positions hydration as a form of self-expression while spotlighting Nestasia’s Made-in-India, BIS-certified sipper collection. #Nestasia #BrandCampaign #viralvaultindia #ProductMarketing #CreativeAdvertising