TVS iQube’s latest campaign brings electric mobility closer to home by celebrating real family journeys. By focusing on trust, everyday utility, and emotional connection, the brand positions EVs as a practical part of daily life. With large-scale visibility across IPL and cinema, TVS reinforces its “India’s Favourite Family EV” stance while driving wider adoption through relatable storytelling and feature-led value. #TVSiQube #ElectricMobility #EVIndia #FamilyFirst #ViralVaultIndia

When a viral reel gets the PM’s attention. Narendra Modi responds to Yuvraj Dua’s ‘Paglu Papa’ moment with a gentle nudge on reducing sugar and staying healthy. From social media humour to a nationwide health reminder, talk about influence beyond the feed. #NarendraModi #YuvrajDua #ViralReel #SocialMediaMoment #viralvaultindia

Doritos taps into India’s growing hangout culture with its latest campaign, positioning itself as the ultimate social snack. By blending global storytelling with relatable moments, the brand highlights how bold flavours and crunch elevate everyday gatherings. More than just snacking, it’s about shared experiences, energy, and connection, making Doritos a natural part of how young India hangs out today. #Doritos #SocialSnacking #HangoutCulture #ViralVaultIndia

DriveX’s latest World Consumer Day campaign puts the spotlight on something simple yet powerful, trust. By showcasing real, everyday moments of riders across India, the brand highlights how two-wheelers are more than just transport, they’re enablers of opportunity, independence, and daily life. In a market where reliability matters most, DriveX reinforces its promise of dependable, certified mobility solutions built around consumer confidence. #DriveX #ConsumerTrust #WorldConsumerDay #MobilityIndia #ViralVaultIndia

Scrolling? Stay. When faces turn into founders and endorsements become ownership, brands don’t just get visibility, they get belief. Real stake. Real stories. Real impact. #brandambassador #brandface #ViralVaultIndia

A $480M media shake-up in the eyewear world. EssilorLuxottica consolidates its global media duties with Publicis Groupe, with Zenith taking full control after a competitive pitch. The move also sees WPP Media exit part of the business, reshaping one of the industry’s biggest media portfolios. #EssilorLuxottica #PublicisGroupe #Zenith #WPP #MediaPitch #ViralVaultIndia

Turning heads the old-school way. While most launches stayed digital, Amazon and Samsung India took the Samsung Galaxy S26 Ultra to the streets, proving that bold OOH can still steal the spotlight. In a scroll-first world, did billboards just win the attention game #SamsungGalaxyS26Ultra #AmazonIndia #ViralVaultIndia

No number, no problem? WhatsApp is reportedly working on usernames and unique IDs, letting users chat, call, and connect without ever sharing their phone numbers. A privacy win or a whole new way to slide into DMs #WhatsApp #Usernames #PrivacyUpdate #MessagingApps #ViralVaultIndia

Identity, illusion, or something in between? Prada’s SS26 campaign teams up with Jordan Wolfson’s hyperreal world, blurring perception with a cast featuring Hunter Schafer, Damson Idris, and Nicholas Hoult. When fashion questions reality, are we looking at the clothes or the concept. #Prada #SS26 #JordanWolfson #FashionCampaign #ViralVaultIndia