When love melts, it makes headlines. Vadilal turned up the romance with a 17-ft melting ice cream installation at Sabarmati Riverfront, transforming Valentine’s Day into a larger-than-life celebration. From surprise proposals to spontaneous reels, the city didn’t just watch the spectacle, it became part of it. Proof that when experiences are big, memories get even bigger. #ValentinesDay #OOHMarketing #ExperientialMarketing #ViralVaultIndia #InsideTheVault

Asian Paints is turning match days into a riot of colour with ‘Rang De India’, a cricket anthem that celebrates every cheer, every near-miss, and every living room that transforms into a stadium. Featuring voices like Sunidhi Chauhan and Vishal Dadlani, and powered by its partnership with the Board of Control for Cricket in India, the campaign blends music, emotion, and fandom into one vibrant tribute. Because in India, cricket isn’t just watched, it’s felt, sung, and now, coloured. #RangDeIndia #AsianPaints #ViralVaultIndia #InsideTheVault

Fevicol Shoefix adds a witty Valentine’s twist with ‘Jodi Salamat Rahe’, blending 90s Bollywood nostalgia and humour to show that lasting bonds-like shoe jodis-just need the right fix. #FevicolShoefix #ValentinesDayCampaign #ViralVaultIndia #InsideTheVault

Corporate life is just being this close every day and choosing survival over drama. If you relate, welcome to the club and continue the trend in your own words!! #CorporateHumour #GenZAtWork #ViralVaultIndia #InsideTheVault

When love gets closer, it literally lights up. Zepto teams up with Britannia Industries Limited’s Little Hearts to turn Valentine’s Day into a glowing moment, an OOH installation where the heart shines brighter as you step closer. Because some connections deserve instant delivery… and a little sparkle. #ZeptoNow #LittleHearts #ValentinesDay #ViralVaultIndia #InsideTheVault

Wendy’s India and Coca-Cola are turning up the heat this T20 season, serving burgers, beverages, and boundary-level excitement in one high-energy consumer campaign. Because when the match gets intense, your cravings should too. Game on, grab a combo, and let the good times fizz. #WendysIndia #CocaCola #T20Season #ViralVaultIndia #InsideTheVault

“Baad mein” isn’t procrastination anymore, it’s a personality trait. From emails to life plans, everything’s comfortably parked for later. Naturally, brands have jumped on the vibe, turning everyday delays into sharp, scroll-stopping humour. Because if today can wait… why not make content out of it? #BaadMein #InternetTrends #BrandHumour #MarketingTrends #SocialMediaIndia #RelatableContent #MemeMarketing #viralvaultindia

Back in 2009, Chlormint delivered one of its most memorable ads featuring real-life brothers Salman Khan and Sohail Khan. Conceptualized by McCann Erickson India under Prasoon Joshi’s leadership, the film gave a fresh spin to the brand’s legendary “Dobara Mat Poochna” idea. Set inside an airplane, the ad used sibling mimicry, sharp humour, and a surprise mid-air twist to reinforce Chlormint’s unmistakable strong-mint positioning. Produced by Black Magic Motion Pictures, the campaign stood out as a rare on-screen collaboration between the Khan brothers and became a pop-culture favourite, proof that great writing, casting, and timing can turn a mint into a moment. #Chlormint #ThrowbackAd #McCannErickson #BrandStorytelling #ViralVaultIndia #InsideTheVault

While the world sells roses, Cadbury 5 Star sells resistance. Under the creative lens of Ogilvy, the brand has turned Valentine’s Day into its annual counterculture playground, from “Destroy V-Day” to “Erase V-Day” and now a ‘research-backed’ plan that hilariously leads to doing absolutely nothing. As Karunasagar Sridharan puts it, the real danger isn’t irrelevance, it’s repetition, and 5 Star keeps moving one step up, choosing entertainment and brand equity over hard selling every single year. #Cadbury5Star #ValentinesDayMarketing #ViralVaultIndia #InsideTheVault