Karan Aujla and VRB Consumer Products are stepping into the beverage space with the launch of Skinny Pop under Zyro India. The new range features Vita Cola, Ginger Ale, and Tonic Water, all formulated with zero sugar and zero calories. Positioned for health-conscious consumers seeking familiar flavours with a modern twist, the launch reflects the growing demand for better-for-you beverage options. With Vita Cola enriched with Vitamins C and B12, Skinny Pop aims to redefine everyday refreshment. #KaranAujla #SkinnyPop #ZyroIndia #VRBConsumerProducts #viralvaultindia

The best marketing doesn’t sell features-it tells stories. This campaign from VinFast is a great example of how AI can elevate creativity rather than replace it. By transforming the VF 7’s Pet Mode into an engaging narrative, the brand turns a functional feature into an emotional experience that resonates with audiences. #AIMarketing #BrandStorytelling #CreativeMarketing #VinFast #viralvaultindia

Creators and brands can now rearrange photos and Reels on their profile without deleting, archiving, or reposting content. Whether it's showcasing your best-performing Reel, highlighting a product launch, or curating a stronger first impression, your profile grid is now fully customizable. The update gives users greater control over storytelling, aesthetics, and personal branding-turning every Instagram profile into a more strategic digital portfolio. #Instagram #InstagramUpdate #trending #ContentCreators #viralvaultindia

Fashion brand SNITCH is stepping beyond apparel and into culture with its title sponsorship of Zakir Khan’s live show *Papa Yaar*. Celebrating the unique bond between fathers and their children, the partnership combines storytelling, humour, and shared experiences. As part of the collaboration, SNITCH has introduced the ‘SNITCH Sabse Aage Zone’ and is giving fans a chance to attend the show with their fathers. A thoughtful example of how brands are connecting with audiences through meaningful cultural moments. #SNITCH #ZakirKhan #PapaYaar #BrandPartnership #ViralVaultIndia

Flipkart Group and Meta have partnered to enable creators to tag Flipkart and Myntra products directly within Facebook posts and Reels, making discovery-to-purchase journeys seamless. The collaboration opens new monetisation opportunities for creators, helps brands connect with engaged audiences, and simplifies shopping for consumers. As Gen Z increasingly turns to creators for recommendations, this move highlights how creator commerce is evolving into a key driver of India’s digital retail ecosystem. #Flipkart #meta #trending #Marketingstrategy #ViralVaultIndia

In a market where even industry giants struggled to make ultra-fast food delivery profitable, Swish chose to build differently. By owning its cloud kitchens, supply chain, and delivery network, the startup gained complete control over speed, quality, and customer experience. The result? Growth from 5,000 to 20,000 daily orders in just 18 months and a valuation of $139 million. Swish’s journey is a reminder that disruption doesn’t always come from moving faster-it comes from rethinking the entire system. #Swish #StartupSuccess #FoodTech #QuickCommerce #viralvaultindia

Luxury fashion meets space innovation. Prada, in collaboration with Axiom Space, has unveiled the advanced Liquid Cooling and Ventilation Garment (LCVG) designed for NASA’s upcoming Artemis lunar missions. Worn beneath the AxEMU spacesuit, the high-tech layer regulates body temperature, improves ventilation, and enhances astronaut safety during extended moonwalks. Combining cutting-edge engineering with precision design, the collaboration showcases how fashion expertise can contribute to the future of space exploration and human performance beyond Earth. #Prada #trending #NASA #marketingtrends #viralvaultindia

Heritage meets contemporary elegance as CaratLane unveils its latest Polki jewellery collection. Featuring over 60 designs crafted with natural uncut diamonds, the range blends traditional artistry with modern versatility. From Meenakari-inspired creations to gemstone-studded statement pieces, the collection is designed for women who value timeless craftsmanship with everyday wearability. By giving Polki a fresh, contemporary identity, CaratLane brings one of India’s most cherished jewellery traditions closer to a new generation of consumers. #CaratLane #PolkiJewellery #JewelleryCampaign #LuxuryMarketing #ViralVaultIndia

Ahead of Electricians’ Day, Polycab has launched a heartfelt campaign celebrating the professionals who keep homes, businesses, and communities safely connected. The film highlights electricians as the unsung heroes behind every reliable electrical connection, recognising their expertise, dedication, and commitment to safety. By positioning them as “Electrical Safety Experts,” the campaign brings well-deserved attention to a profession that powers everyday life. The initiative will be amplified through digital platforms and supported by on-ground engagement activities. #Polycab #ElectriciansDay #BrandCampaign #ElectricalSafety #viralvaultindia