Remember when Raghav Juyal and Lakshya Lalwani reunited on screen - but for softer skin, not showbiz! Launched by Ogilvy India in late 2025, this Vaseline campaign flips personal care norms with a fun, male-led "Blockbuster Jodi" dynamic. Promoting the Deep Moisture Body Lotion with Ceramide + Hyaluron, the duo brings their signature chemistry to pitch 10X deep moisturization and 48-hour non-sticky hydration. Proof that great skincare deserves a great story too. #Vaseline #AdvertisingCreativity #BrandStorytelling #ViralVaultIndia

Dreams deserve the right financial partner. Capri Loans has launched a new integrated campaign featuring Nayanthara, highlighting how accessible financing can help turn aspirations into reality. Through the themes #DreamsGetWings and #TryCapriGoldLoans, the campaign encourages customers to view gold not just as jewellery, but as a valuable financial asset. Rolling out across TV, print, digital, social media, and on-ground activations, the campaign aims to strengthen Capri Loans' presence across southern India. #CapriLoans #Nayanthara #GoldLoans #DreamsGetWings #ViralVaultIndia [ Capri Loans campaign, Nayanthara Capri Loans, Capri Global Capital, gold loan campaign, Dreams Get Wings, Try Capri Gold Loans, NBFC marketing, financial services advertising, integrated marketing campaign, India marketing news. ]

Comfort is the new denim trend. Blissclub is challenging the idea that jeans have to be uncomfortable with the launch of Zenims, a denim collection designed for all-day comfort. Backed by nearly three years of research, the range combines the classic look of denim with lightweight, breathable, stretchable fabrics made for Indian body types and weather. With its "Comfort is Sexy" campaign, Blissclub is proving that style and comfort can finally go hand in hand. Would you swap your regular jeans for Zenims? #Blissclub #Zenims #Denim #Fashion #WomensWear #ComfortIsSexy #ViralVaultIndia [ Blissclub Zenims, Blissclub denim, Zenims launch, Comfort is Sexy campaign, comfortable jeans for women, women's denim, fashion marketing, D2C fashion brand, Indian fashion brand, product launch, advertising campaign, denim innovation. ]

Your furniture deserves more than just a plywood warranty. CenturyPly has introduced India's First Total Cover Commitment, a 10-year comprehensive warranty that goes beyond replacing defective plywood. If an eligible defect is confirmed, it also reimburses furniture restoration costs, including laminates, adhesives, labour, and transportation. Featuring Aamir Khan and Omi Vaidya, the campaign redefines what complete protection looks like. Would this kind of warranty influence your next furniture purchase? #CenturyPly #TotalCover #Furniture #Plywood #HomeInteriors #ViralVaultIndia [ CenturyPly Total Cover Commitment, CenturyPly warranty, 10-year plywood warranty, furniture restoration warranty, Aamir Khan CenturyPly ad, Omi Vaidya CenturyPly, home interiors, plywood brand, furniture protection, marketing campaign, advertising campaign, India first total cover warranty. ]

Blvck Paris and Pringles have teamed up for a limited-edition collection that blends minimalist streetwear with one of the world's most iconic snack brands. From exclusive apparel to collectible packaging, this collaboration is made for fans of bold design and pop culture. The first 2,000 U.S. orders even come with a complimentary Blvck × Pringles collectible can, making the drop even more exclusive. Which piece from the collection would you grab first? #BlvckParis #Pringles #BrandCollab #BrandCollaboration #ViralVaultIndia [ Blvck Paris x Pringles, Blvck Paris collaboration, Pringles limited edition, fashion collaboration, streetwear collection, brand collaboration, marketing campaign, limited-edition apparel, collectible can, lifestyle marketing. ]

We're excited to welcome Rajiv Dubey, Vice President – Marketing at Dabur India, as a jury member for Digital Titans. With extensive experience in brand marketing, media strategy, and consumer engagement, he brings invaluable industry expertise to help identify and celebrate the best in digital innovation and excellence. #DigitalTitans #MeetTheJury #RajivDubey #Dabur #MarketingLeadership #BrandMarketing #DigitalMarketing #Advertising #JuryAnnouncement #ViralVaultIndia

What if KitKat's billboard took a break too? A clever spec ad that reimagines KitKat's iconic "Have a Break" message by letting the billboard itself take the break. A simple idea executed in a way that's hard to ignore. Credit: @theadguyy #KitKat #SpecAd #OOH #CreativeAdvertising #Advertising #Marketing #ViralVaultIndia

Sometimes the funniest ideas are the most memorable. Biswa's mock documentary, FARTificial Intelligence, proves that bold humour can turn a simple whey protein ad into a campaign people can't stop talking about. Love it or hate it, one thing's certain: this campaign grabbed attention and got everyone talking. That's the power of memorable marketing. Credits: @pinksaucestudios @suuyashh #Marketing #Advertising #BrandCampaign #CreativeMarketing #DigitalMarketing #ViralVaultIndia

Transparency has always been Pears' signature. Now it's the story. With its new "Farak Clear Hai" campaign, Pears takes consumers inside the making of its iconic transparent soap bar. Conceptualised by TBWA\Lintas, the film showcases the journey from glycerin-rich liquid to the finished bar, highlighting the brand's use of 98% pure plant-based glycerin and reinforcing its legacy of quality, craftsmanship, and transparency. #Pears #FarakClearHai #TBWALintas #HUL #BrandCampaign #Advertising #ViralVaultIndia