When it’s Myntra’s birthday, is it even a party without half of Bollywood on the guest list? For its 19th Birthday Blast, Myntra ropes in Chunky Pandey, Nora Fatehi, Farhan Akhtar, Anu Malik and Jeetendra, all under the creative lens of Tilt Brand Solutions. With “Myntra ka Birthday Blast pe har koi invited hai,” the brand doubles down on its multi-star formula. But here’s the bigger question: is this celebrity overload chaos, or has Myntra truly mastered the multi-star madness playbook? #MyntraBirthdayBlast #MultiStarCampaign #CelebrityMarketing #ViralVaultIndia

Hydration just got a World Cup stage. With its India debut as the official sports drink of the ICC Men's T20 World Cup 2026, Powerade steps in with ‘Fuel Your Power™’, fronted by Shubman Gill and Neeraj Chopra, and conceptualised by Ogilvy India. Launched during India’s Super 8 clash in Ahmedabad, backed by on-ground stadium branding, and priced at Rs 20 and Rs 50, the play is clear: move from tournament visibility to everyday athlete relevance. The real question: can Powerade convert cricket fever into long-term fitness loyalty in India? #PoweradeIndia #FuelYourPower #T20WorldCup2026 #SportsMarketing #BrandLaunch #CocaCola #ViralVaultIndia

No burgers. No fries. Not even the Golden Arches. Just the word “Cheeseburger” on a billboard, and you already know it’s McDonald's. Created by McCann New Zealand, “You know where” strips everything back to prove one thing: when brand memory is strong enough, a single word can trigger the craving. That’s not minimalism. That’s muscle. 💪 If your favourite brand hid its logo tomorrow… would you still recognise it? #BrandPower #McDonalds #OutdoorAdvertising #ViralVaultIndia

What happens when the ‘Oo La La La Le O’ gets an Afro, Punjabi and Funk remix? Kingfisher teams up with Karan Aujla for the P POP Culture India Tour 2026, dropping three brand films that reinvent an iconic jingle for a new-gen soundscape. From Delhi to Mumbai and beyond, it’s not just a tour, it’s a cultural crossover of music, mood and ‘Good Times’. Ready for the remix? #Kingfisher #KaranAujla #PPopCultureTour #OoLaLaLaLeO #ViralVaultIndia

Glow that needs no filters, or fillers? With ‘Eternal Glow’, Sonali Bendre fronts Foxtale’s Gluta-Vit C Advanced Brightening Serum, making a clear statement: radiance comes from routine, not procedures. Powered by Glutathione and Vitamin C, the campaign shifts the spotlight from age to efficacy, and from quick fixes to consistent care. Because real glow isn’t about turning back time… it’s about treating your skin right. #EternalGlow #Foxtale #GlutaVitC #SkincareRoutine #ViralVaultIndia

When your pizza drops on social, should it just be an ad, or a punchline you can’t scroll past? With Crafted Flatzz, Pizza Hut taps creator power, bringing in Niharika NM for a comedy-led digital film conceptualised by Defodio Digital. The strategy? Move from traditional awareness to creator-led conversations, because today, brands aren’t just watched, they’re followed. Flat, flavourful, and fully social-first, is this how pizza wins the algorithm too? #PizzaHut #CraftedFlatzz #CreatorMarketing #DigitalFirst #ViralVaultIndia

If your water tank comes with a 50-year warranty, who’s the real customer, you or your 8-year-old? With Sintex Eterno, Sintex flips the script on buying decisions, turning a simple purchase into a generational promise. Launched during the ICC Men's T20 World Cup 2026 on CTV, the new TVC by Sideways asks a powerful question: Are you investing for today, or for the next 50 years? Because when it’s built to last decades, it’s not just storage, it’s legacy. #SintexEterno #50YearWarranty #GenerationalTrust #ViralVaultIndia

That’s how the iconic Hanes “Suhaag Raat” commercial begins - playing on classic Bollywood wedding-night suspense. Just when the tension peaks, the twist lands perfectly: the groom isn’t creating romance drama… he’s cutting off the irritating underwear label. With one cheeky reveal, Hanes introduced its tagless range, turning an everyday discomfort into unforgettable storytelling. The ad became legendary for subverting expectations, blending humour with insight, and proving that even a small product feature can drive massive recall. Sometimes, great advertising isn’t loud - it’s cleverly relatable. #Advertising #AdLegend #CreativeMarketing #Hanes #IndianAds #ViralVaultIndia

Brands lit up timelines as the India national cricket team triumphed over the Zimbabwe national cricket team at the ICC Men's T20 World Cup 2026, dropping witty creatives, victory puns, flash sales, and “Jeet Gaya India” moment marketing within minutes of the final ball. From tricolour takeovers to sixer-sized offers, it was a masterclass in real-time marketing. #IndiaWins #T20WorldCup2026 #IndvsZim #ViralVaultIndia