Sometimes, it’s the little gestures that make the biggest impact. Swiggy Instamart has given its delivery bags a thoughtful Raksha Bandhan twist - the handle can be detached and turned into a Rakhi, making an everyday delivery essential a little more meaningful for its delivery partners. A simple idea, but a genuinely thoughtful way to celebrate the people who keep deliveries moving. Video Credits: Aparna Debnath #SwiggyInstamart #Instamart #RakshaBandhan #Rakhi #BrandCampaign #ViralVaultIndia [ Swiggy Instamart, delivery bag, delivery partners, thoughtful gesture, Rakhi, Raksha Bandhan, brand campaign, festive marketing, experiential marketing, brand innovation, advertising, marketing, customer experience ]

Wamiqa Gabbi is the new face of Everlite by Senco! Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed Wamiqa Gabbi as its first national brand ambassador. The partnership comes as Everlite expands its retail footprint and looks to connect with younger consumers through its everyday, lightweight jewellery proposition. The brand currently has 17 stores across six states and eight cities in India. #Everlite #WamiqaGabbi #SencoGoldAndDiamonds #Jewellery #ViralVaultIndia [ Everlite by Senco, Wamiqa Gabbi, Wamiqa Gabbi brand ambassador, Senco Gold and Diamonds, Everlite jewellery, lightweight jewellery, jewellery brand ambassador, jewellery marketing, celebrity brand endorsement, Indian jewellery brands ]

Shikhar Pan Masala takes a page out of Rajshri Pan Masala’s playbook this Raksha Bandhan. The three-minute ad begins like a missing-person mystery, only to reveal a brother’s desperate attempt to get his sister home in time for Raksha Bandhan. The Shikhar branding appears only in the final moments, using the unexpected category-and-occasion mismatch to spark conversation. A clever attention-grabbing tactic - but one that also raises the question: why follow Rajshri’s formula instead of creating a distinctive playbook of its own? #ShikharPanMasala #RakshaBandhan #Advertising #Marketing #ViralVaultIndia [ Shikhar Pan Masala, Shikhar Raksha Bandhan ad, Raksha Bandhan campaign, Shikhar Pan Masala campaign, Rajshri Pan Masala, festive advertising, Indian advertising, pan masala advertising, brand strategy, creative advertising, Raksha Bandhan marketing ]

Two guys, one park bench, one KitKat break - and suddenly two CGI squirrels are lip-syncing "Kaante Nahin Kat Te" like it's a full Bollywood number. JWT Delhi and Anuja Chauhan turned a global tagline into a desi cultural moment: "KitKat break banta hai." No dialogue needed. Just absurd, joyful, perfectly-timed chaos that made an entire generation associate chocolate breaks with dancing rodents. Still one of India's most rewatched ads. #BollywoodAds #ThrowbackAds #CreativeAdvertising #ViralVaultIndia #AdCampaigns

Firstpost is stepping into the luxury space with Firstpost Flaunt, a new premium editorial destination dedicated to luxury and living well. The platform will explore travel, cars & bikes, watches, spirits and homes, bringing together immersive storytelling, expert perspectives, exclusive experiences and visual-first content for today’s luxury audience. With long-form stories, videos, reels and photo galleries, Firstpost Flaunt aims to become a one-stop destination for the ideas, craftsmanship, experiences and personalities shaping contemporary luxury. #Firstpost #FirstpostFlaunt #Luxury #LuxuryLifestyle #LuxuryMedia #PremiumLifestyle #ViralVaultIndia [ Firstpost Flaunt, Firstpost luxury platform, luxury lifestyle, premium editorial platform, luxury marketing, luxury media, travel luxury, luxury cars, luxury watches, luxury homes, premium brands, Network18 ]

GIVA has withdrawn its latest Raksha Bandhan campaign featuring Kriti Sanon following online backlash over the ad’s portrayal of the festival, including Sanon tying a rakhi to her pet dog. The jewellery brand said the campaign was never intended to hurt sentiments and has been removed from all media. Sanon defended the campaign, saying festivals are about emotions and meaning, while Nupur Sanon and Rahul Gandhi also voiced support for her. The episode once again highlights the challenges brands face when reinterpreting cultural traditions in advertising. #GIVA #KritiSanon #RakshaBandhan #GIVAAd #Advertising #Marketing [ GIVA Raksha Bandhan ad, Kriti Sanon GIVA campaign, GIVA controversy, Raksha Bandhan advertising, GIVA campaign backlash, Kriti Sanon ad controversy, festive marketing, Indian advertising, brand controversy, cultural advertising ]

Rivals for 364 days, rakhi siblings for one. Imagining rakhi's from your favorite brands. Swipe to see which brand pairs pulled off the cheekiest truce posts, and tell us which rivalry you'd love to see turn into a rakhi moment next. Drop your picks in the comments - bonus points if it's a rivalry nobody saw coming. #RakshaBandhan #MarketingMeme #CreativeAds #RakhiCampaigns #ViralVaultIndia

Sonam Bajwa brings a fresh, relaxed energy to Underneat’s CoolRest, the brand’s first collection beyond shapewear. The campaign celebrates comfort through everyday moments of lounging, travelling, sleeping and simply slowing down. Built around bamboo fabric, CoolRest features five wire-free and hardware-free essentials designed with breathability and ease in mind. #Underneat #CoolRest #SonamBajwa #KushaKapila #Comfortwear #ViralVaultIndia [ Underneat CoolRest, Sonam Bajwa Underneat, Underneat campaign, CoolRest campaign, Kusha Kapila Underneat, bamboo comfortwear, comfortwear collection, fashion campaign, celebrity brand campaign, innerwear marketing ]

How Brands Are Turning Onam Into a Marketing Moment From festive storytelling and cultural insights to creative campaigns, brands are embracing the spirit of Onam to connect with audiences in meaningful and memorable ways. Here’s a look at how brands are celebrating the festival through creativity, culture and clever marketing. #Onam #Onam2026 #OnamCampaigns #OnamMarketing #ViralVaultIndia