In 2012, Nokia Asha 305 redefined what “cool” meant for Indian college students. Positioned as a stylish yet affordable full-touch phone, the campaign’s iconic canteen ad turned the device into the ultimate campus flex. Marketed as a “nayi paribhasha” of touch phones, it offered a 3-inch touchscreen, dual-SIM capability, super-fast internet, and the irresistible promise of downloading any song in just one minute. With catchy Hindi slogans and youth-centric storytelling, Nokia made budget feel premium and accessible. The Asha 305 wasn’t just a phone-it was attitude, aspiration, and swag in your pocket. #NokiaAsha305 #CampusFlex #2012Throwback #TechNostalgia #ViralVaultIndia

Parle Products is turning everyday cravings into a stylish indulgence with its latest campaign for Hide & Seek Milano, proving that saying no to chocolate is simply not an option. With Lakshya bringing playful charm to the screen, Milano leans into its premium yet relatable vibe, celebrating those little moments when a chocolatey bite makes everything better. Blending sophistication with fun, the campaign reinforces Milano’s status as the anytime indulgence that turns ordinary days into deliciously memorable ones. #HideAndSeekMilano #ParleProducts #ChocolateIndulgence #ViralVaultIndia

#genzemployee #genzincorporate #viralvaultindia

The Whole Truth is calling out the sugar-coated nostalgia we grew up with, and doing it with sharp satire. From “taller, stronger, sharper” promises to chocolate spreads and treats packed with more sugar than substance, the brand’s latest film featuring founder Shashank Mehta flips the script on kids’ marketing. By spotlighting what really goes into childhood favourites, the campaign positions clean, transparent nutrition as the real upgrade for the next generation, proving that honesty might just be the boldest creative strategy of all. #TheWholeTruth #CleanLabel #MarketingThatMatters #ViralVaultIndia

Emergent is turning heads across Delhi with a bold billboard blitz timed perfectly with AI Summit buzz, proving that when sharp creative meets the right cultural moment, outdoor can still dominate the conversation. As the city’s tech energy peaks, the campaign taps into the growing obsession with building and shipping faster, showing how smart timing can turn a simple billboard into a standout brand moment. #Emergent #AIMarketing #OOHAdvertising #Delhi #ViralVaultIndia

Brands are tapping into powerful “firsts”, celebrating legacy, lineage and the emotional weight of beginnings to tell stories that feel deeply personal yet universally relatable. From honouring heritage to spotlighting new milestones, bloodline storytelling is becoming a compelling way to build authenticity and cultural resonance. #BrandStorytelling #Firsts #HeritageMarketing #ViralVaultIndia

Shruti Haasan brings a fresh, confident voice to Vithoba’s latest campaign, blending modern routines with the power of Ayurvedic roots. Conceptualised by Boing Brandvertising, the film positions the toothpaste range as “fast Ayurved”, delivering trusted natural care in a format built for today’s fast-paced lifestyles, while continuing the brand’s legacy alongside Manoj Bajpayee’s association with its toothpowder range. #Vithoba #ShrutiHaasan #AyurvedicCare #OralCare #ViralVaultIndia

Beyond Appliances is rewriting the rules of kitchen upgrades with its ‘Engineered to Delight’ campaign, proving that modern convenience doesn’t have to come with dust, drilling or disruption. By spotlighting its Plug ’N’ Play chimney through a slice-of-life house party setting, the brand cleverly shows how effortless design and smart tech can turn a traditionally cumbersome install into a seamless, ductless upgrade, because great kitchens should work around you, not the other way around. #BeyondAppliances #EngineeredToDelight #KitchenInnovation #ViralVaultIndia

Noise is riding the launch-season buzz with a smart, founder-led LinkedIn moment as Amit Khatri taps into industry chatter to reveal the pre-booking date for Master Buds 2. Sparked by the internet frenzy around Carl Pei’s Apple-style teaser for Nothing, the move positions Noise firmly within the cultural conversation, highlighting how modern product launches are becoming real-time, social-first narratives where founder voices, brand banter and digital storytelling blur the lines between marketing and moment marketing. #Noise #LaunchSeason #FounderLedMarketing #TechMarketing #ViralVaultIndia