A warehouse heist, but make it beauty! Nykaa teams up with Rakhi Sawant for its latest ‘New At Nykaa’ campaign, turning a sneak peek at new beauty arrivals into a playful warehouse heist. From viral beauty picks to the latest launches, the campaign celebrates the thrill of discovering what’s new - because if it’s new, it’s on Nykaa! #Nykaa #NewAtNykaa #RakhiSawant #BeautyCampaign #NykaaCampaign #ViralVaultIndia [ Nykaa New At Nykaa campaign, Rakhi Sawant Nykaa ad, Nykaa latest campaign, beauty marketing campaign, Nykaa new beauty launches, beauty brand advertising, Indian advertising news ]

Pujo eshe gelo, kintu pujor gondho elo na? Flipkart says there’s a simple fix - start shopping! Its Early Bird Pujo Deals promise that the festive feeling (and the “pujor gondho”) will follow. The deals kick off on 24th September, leading into the Big Billion Days. #Flipkart #FlipkartPujo #PujoDeals #EarlyBirdDeals #BigBillionDays #Pujo2026 #ViralVaultIndia [ Flipkart Pujo campaign, Flipkart Early Bird Pujo Deals, Flipkart Big Billion Days 2026, Pujo shopping, Durga Puja marketing campaign, festive marketing, Flipkart advertising campaign ]

PlayStation’s late ’90s and early 2000s print ads were anything but ordinary. While most brands focused on product features, PlayStation went surreal, edgy and unexpected - turning gaming into a completely different world. Sometimes, the weirdest ideas are the ones people remember. #PlayStation #PlayStationAds #Advertising #CreativeAdvertising #ViralVaultIndia [ PlayStation advertising, PlayStation print ads, 90s advertising, 2000s ads, iconic gaming ads, creative advertising campaigns, retro PlayStation ads, gaming marketing ]

#TheWeekendVault Your quick dose of this week’s marketing news! From brand campaigns and creative moves to industry updates and new launches, here are the top marketing bulletins you need to know today. Stay updated. Stay ahead. #MarketingNews #MarketingUpdates #BrandNews #AdvertisingNews #ViralVaultIndia #TheWeekendVault

Before drones, before VFX - just a bathtub, a cliff, and pure ambition. Sonali Bendre's 1997 Nirma ad remains iconic for a reason: shot across South Africa's cliffs and safaris, complete with a real lion encounter, all for one perfect jingle-backed frame. This is how nostalgia is made. #NirmaAd #IndianAdvertising #ThrowbackAds #AdvertisingHistory #ViralVaultIndia

#AdvertisingHistory #BrandStorytelling #MarketingCaseStudy #IconicCampaigns #ViralVaultIndia

When breasts got banned from teaching self-exams, brands got creative - literally. This 2016 gem used "man boobs" to dodge censorship and deliver a life-saving lesson women actually needed. Proof that sometimes the smartest idea is the sneakiest one. Marketing with a purpose, wrapped in a punchline. #AdvertisingGenius #CreativeCampaigns #ViralAds #MarketingAds #ViralVaultIndia

Coca-Cola took a shot at Pepsi. Pepsi flipped the narrative and turned it into a marketing moment. Because sometimes, the smartest comeback is simply changing the meaning. #CocaCola #Pepsi #BrandBanter #Marketing #MarketingStrategy #ViralVaultIndia [ Coca-Cola vs Pepsi, Pepsi comeback, brand banter, competitive marketing, social media marketing, marketing strategy ]

H&M takes its India expansion to the Pink City! With its first-ever store in Jaipur, the global fashion retailer is tapping into a growing market beyond India's traditional metro hubs. As consumer demand and retail opportunities expand, cities like Jaipur are becoming increasingly important to global brands. Is Jaipur becoming India's next big retail destination? #HM #Jaipur #PinkCity #RetailNews #FashionNews #IndiaRetail #ViralVaultIndia [ H&M Jaipur store, H&M India expansion, first H&M store in Jaipur, Jaipur retail market, India fashion retail, global fashion brands in India, retail expansion in India, emerging retail markets ]