Ujjivan Small Finance Bank is making “Small” a thing of the past. The bank has named R. Madhavan as its brand ambassador and launched ‘Nothing Small About Us’, a campaign spotlighting its growing scale, reach and diverse banking offerings. The campaign will roll out across TV, print, digital, OTT/CTV, OOH, social media and Ujjivan’s branch network. #UjjivanSFB #NothingSmallAboutUs #RMadhavan #BrandAmbassador #ViralVaultIndia [ Ujjivan Small Finance Bank, R Madhavan brand ambassador, Nothing Small About Us campaign, Ujjivan SFB campaign, banking advertising campaign, financial services marketing, brand ambassador campaign, India marketing news ]

Would you be able to hold a 20kg modak for 20 seconds? Instamart turned a familiar Ganpati symbol into a full-blown strength challenge. Participants had to lift a 20kg modak and hold it for 20 seconds, while digital timers kept the countdown - and the crowd - watching. Simple idea. Serious effort. Plenty of reactions. With winners taking home exciting gifts, the activation turned Ganpati celebrations into an interactive moment people could actually be part of. Because sometimes, the simplest activations create the biggest festive memories. #Instamart #SwiggyInstamart #Ganpati #GaneshChaturthi #GanpatiCelebrations #ViralVaultIndia [ Instamart Ganpati activation, Instamart 20kg modak challenge, Swiggy Instamart campaign, Ganpati brand activation, Ganesh Chaturthi marketing campaign, festive brand activation India, experiential marketing India, creative brand activations, Instamart marketing campaign, Ganpati advertising campaign ]

Some ads make you emotional. This one makes you laugh first - and remember it later. Greenply’s “Nayi Maa” takes the familiar stepmother-child dynamic and flips it into an unexpectedly funny story. Instead of going down the usual emotional route, the ad uses humour, a clever setup and an unforgettable twist to make the brand story stick. Because sometimes, the funniest ads are the ones you remember the longest. A classic example of how humour can turn an everyday story into memorable advertising. #Greenply #NayiMaa #GreenplyNayiMaa #FunnyAds #ClassicAds #ViralVaultIndia [ Greenply Nayi Maa ad, Greenply Nayi Maa campaign, Greenply advertisement, funny Indian ads, classic Indian advertising, memorable ad campaigns, creative advertising campaigns, humorous brand campaigns, Indian ad films, Greenply funny ad, iconic advertising campaigns ]

What if one sip could take you straight back to childhood? Country Delight brings Vijay Sethupathi into a playful father-daughter moment that turns a simple glass of milk into a trip down memory lane. Built around the thought “Pazhaya Pazhakkam. Puthiya Thodakkam”, the film celebrates old habits, familiar tastes and the little things we leave behind while growing up. A warm mix of family humour, nostalgia and storytelling. #CountryDelight #VijaySethupathi #PazhayaPazhakkamPuthiyaThodakkam #ViralVaultIndia [ Country Delight Vijay Sethupathi ad, Country Delight latest campaign, Vijay Sethupathi advertisement, Country Delight milk ad, Pazhaya Pazhakkam Puthiya Thodakkam, Country Delight campaign 2026, Indian advertising campaign, family advertising campaign ]

What if fashion could give art a new canvas? Max Fashion introduces Max Project New, a purpose-led festive initiative curated by Kalki Koechlin, bringing together Sanganer block printing from Rajasthan and the artistic expressions of specially-abled artists from Kairassi Foundation, Chennai. Launching pan-India this festive season, the collection turns fashion into a platform for craft, creativity and stories, with new artists, crafts and narratives planned for every season. Fashion that goes beyond what you wear. #MaxFashion #MaxProjectNew #KalkiKoechlin #FestiveFashion #ViralVaultIndia [ Max Fashion Max Project New, Kalki Koechlin Max Fashion, Max festive collection 2026, Sanganer block printing fashion, Indian craft fashion, purpose led fashion campaign, Max Fashion campaign, Kalki Koechlin fashion collaboration, festive fashion India ]

A campaign worth remembering. What if the marks of harassment were impossible to ignore? In this powerful OOH campaign, TERRE DES FEMMES and Scholz & Friends turned worn-out bronze statues into a visual metaphor for sexual harassment. The message, “Sexual Harassment Leaves A Mark,” transformed something people had grown accustomed to seeing into a statement that demanded attention. A reminder that sometimes, great advertising doesn’t create a new symbol - it changes the way we see an existing one. #UnSilenceTheViolence #TERREDesFEMMES #ScholzAndFriends #ViralVaultIndia [ UnSilence the Violence campaign, Sexual Harassment Leaves A Mark campaign, TERRE DES FEMMES, Scholz & Friends, impactful OOH campaign, social awareness campaign, creative advertising, purpose driven advertising, memorable advertising campaigns ]

Life is hard. Par Hershey’s hai na yaar! Hershey’s India teams up with TBWA\Lintas for its latest campaign, turning a hilariously chaotic day into a reminder that small moments of comfort can make things a little sweeter. Built around the thought “Life Is Hard, Par Hershey’s Hai Na Yaar,” the campaign brings humour, warmth and everyday chaos together in a new brand platform. Agency: TBWA\Lintas Brand: Hershey’s India #Hersheys #HersheysIndia #LifeIsHardParHersheysHaiNaYaar #ViralVaultIndia [ Hershey’s India campaign, Hershey’s latest ad, Life Is Hard Par Hershey’s Hai Na Yaar, TBWA Lintas campaign, Hershey’s advertising campaign, chocolate brand campaign, Indian advertising, brand marketing ]

UPI down for 5 minutes and suddenly cash is the biggest flex of 2026. Some trends really are cyclical. #DigitalPayments #UPI #DesiMemes #RelatableContent #TrendingNow

What happens when a cricket app stops being just an app? From a Gurgaon startup in 2017 to 100M+ downloads globally, CREX has built its playbook around more than live scores - combining cricket data, campaigns, fan reactions, community and participation. The bigger idea? Don’t just follow the game. Build a platform around everything fans do because of it. #CREX #JustCricket #CricketApp #CricketMarketing #SportsMarketing #ViralVaultIndia [ CREX cricket app, CREX 100M downloads, CREX marketing strategy, CREX brand campaigns, cricket app India, cricket marketing, sports marketing India, cricket fan engagement, CREX community, CREX IPL partnership ]