Flipkart and Hindustan Times turned a newspaper into a sneaker unboxing experience. For the launch of one8 Seam Classic by Virat Kohli, readers could tear open a perforated newspaper ad to reveal the shoe inside - making the medium itself part of the product experience. A smart example of how print innovation can turn a traditional ad into an interactive brand experience. #Flipkart #one8 #ViratKohli #HindustanTimes #PrintInnovation #ViralVaultIndia [ Flipkart one8 Seam Classic, Virat Kohli one8 campaign, Hindustan Times print innovation, newspaper advertising innovation, interactive print ad, sneaker launch campaign, creative advertising India, brand experience campaign, print advertising campaign ]

What if laziness could actually protect you from fraud? HDFC Bank and Kinnect turn fraud awareness into entertainment with “Vigil Aunty Says – Laziness Saves”, a seven-episode comedy special streaming on JioHotstar. Featuring popular comedians, the campaign flips the script on urgency-led scams with one simple message: pause, think, then act. #HDFCBank #VigilAunty #LazinessSaves #Kinnect #JioHotstar #FraudAwareness #ViralVaultIndia [ HDFC Bank Vigil Aunty campaign, Laziness Saves campaign, HDFC Bank fraud awareness, Kinnect campaign, JioHotstar comedy campaign, digital fraud awareness, advertising campaign India, creative marketing campaign ]

This Raksha Bandhan, brands didn't just wish - they created. From heartfelt taglines to clever visuals, here's how top Indian brands celebrated the bond of siblinghood in 2026. Swipe through to see who nailed the vibe and turned a festival into a full-blown creative moment. #RakshaBandhan2026 #BrandMarketing #CreativeAdvertising #AdCampaigns #ViralVaultIndia

Tata Motors gives its passenger vehicle business a fresh consumer-facing identity with TATA.CARS. Built around the promise “Nothing’s Too Far”, the new brand world brings Tata’s legacy, ambition and future of mobility under one unified identity. #TataCars #TataMotors #NothingIsTooFar #BrandIdentity #Rebranding #ViralVaultIndia [ TATA.CARS new identity, Tata Motors rebrand, Tata Cars brand identity, Tata Motors passenger vehicles, Nothing’s Too Far, Tata Motors new branding, Tata Motors marketing strategy, automotive brand identity, Indian automotive industry, Tata Cars rebranding ]

One tagline. One jingle. One habit that rewired how India eats. “Bas 2 minute” was never just a promise on a noodle packet. It became a cultural reflex. From entering India with no real noodle culture to owning the instant-noodle conversation, surviving a nationwide ban, engineering one of the most memorable comebacks in advertising, and constantly reinventing itself - Maggi’s story is much bigger than noodles. Swipe through to see how speed became habit, habit became nostalgia, and nostalgia became one of India’s most powerful brands. #Maggi #NestleMaggi #BrandStory #MarketingCaseStudy #ViralVaultIndia

This Rakhi, Amazon Now and The Times Of India turned print into play - spin the wheel, find the perfect Rakhi for your bhai, and feel the festive spirit come alive. Because some traditions deserve a fun twist. #RakshaBandhan #AmazonNow #PowerOfPrint #RakhiRecos #viralvaultindia [FestiveMarketing BrandCampaign]

MAARS COMMUNICATES has been appointed as the strategic communications partner for EMoMee™, the Indian-origin children's entertainment IP fresh off its Netflix debut. The agency will drive PR, social and digital strategy as EMOMEE expands into streaming, consumer products, licensing, live experiences and global markets - building a homegrown franchise with big ambitions. #MaarsCommunicates #EMOMEE #PRMandate #ChildrensEntertainment #viralvaultindia [Netflix KidsContent PublicRelations DigitalMarketing GlobalExpansion]

This Raksha Bandhan, a soldier received a rakhi from someone who wasn't his sister - just someone who cared. Because the bond was never about blood. It was always about connection. #RakshaBandhan #RealBonds #SoldiersOfIndia #ThreadOfCare #BeyondBlood

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