What does it really mean to be original in a world full of trends? Levi's’ ‘Behind Every Original’ campaign in India, featuring global ambassador Alia Bhatt, celebrates individuality, curiosity and self-expression. Alongside the message of authenticity, the brand also spotlights its relaxed women’s denim fits like the Cinch Waist Jean and Loose Boot, proving that personal style isn’t about fitting in, it’s about owning your story. #Levis #BehindEveryOriginal #AliaBhatt #DenimStyle #ViralVaultIndia

What if managing your money was less about wrestling with numbers and more about picking the right partner in the ring? PhonePe’s new campaign by Ogilvy India draws inspiration from the akhada, reminding investors that just like pehelwans handle the heavy lifting in the arena, financial experts can help shoulder the weight of smart portfolio decisions. Because when it comes to wealth building, isn’t the smartest move choosing the right tag-team partner? #PhonePe #OgilvyIndia #FinancialPlanning #InvestSmart #ViralVaultIndia

Back in 2015, Mentos served up one of its quirkiest ads with the unforgettable “Angry Chicken Dad.” Created by Ogilvy & Mather India, the animated spot featured a furious rooster scolding his chick for thinking about “chicks” instead of studying for exams. The humour-packed film promoted a bigger, softer Mentos while leaning into a cheeky, self-aware tone. With the tagline “Inko farak nahi padega, lekin aapko #FarakPadega,” the ad stood out for turning exam pressure into comedy rather than a lecture. Voiced by Sunil Grover and Rahul Mulani, the campaign remains a memorable slice of Indian advertising nostalgia. #Mentos #AdvertisingNostalgia #IndianAds #ViralVaultIndia

Can cooling your home also cool down your electricity bill? Kenstar thinks so. With Rajkummar Rao and Patralekha leading the conversation, the brand’s new campaign spotlights its India-first 5-Star BEE rated air cooler range, designed to deliver powerful cooling, energy savings and long-term reliability. As summer approaches, the message is simple: why settle for just cool air when you can also get efficiency and peace of mind? #Kenstar #RajkummarRao #Patralekha #AirCooler #ViralVaultIndia

In 2016, the anti-smoking PSA #11minutes delivered a powerful message with an unforgettable story. Featuring Sunny Leone, Alok Nath, and Deepak Dobriyal, the short film shows a man on his deathbed whose final wish is to meet Sunny Leone. His father fulfills the wish, and she arrives dressed as a bride—but the man dies moments before meeting her. The film ends with a stark reminder: every cigarette cuts 11 minutes from your life. Directed by Vibhu Puri and produced by Aneel and Manish Murarka, the campaign used humour and heartbreak to highlight how smoking can steal even life’s most cherished moments. #AntiSmoking #PublicServiceAd #AdCampaign #viralvaultindia

When cricket rivalries heat up, can toothpaste join the banter too? Dabur Red thinks so. Riding on India’s World Cup triumph, the brand brought back Chaubey Ji, played by Manoj Pahwa, to deliver playful sledging, fan banter and match-time humour across key fixtures. Instead of aggressive rivalry, the campaign leaned on comedy and cricket culture to keep conversations light while reminding viewers about strong teeth and gums. Because during a World Cup, isn’t every brand trying to stay part of the fan celebration? #DaburRed #WorldCupMarketing #CricketCulture #ViralVaultIndia

Are we so obsessed with America that a cricket bat starts looking like a baseball bat? INDmoney’s “American Paglus” campaign playfully roasts the Indian habit of over-Americanising everything, from “chai tea latte” to calling vada pav a cheeseburger, while landing a sharp message: you don’t have to act American to benefit from the US economy. Just invest in it. With its platform enabling Indians to access US stocks and ETFs, the brand turns cultural humour into a smart conversation about global investing. #INDmoney #AmericanPaglus #USStocks #Investing #ViralVaultIndia

MS Dhoni swaps captaincy for coaching in Meril Life Sciences’ new ad, teaching seniors his iconic helicopter shot. Instead of fear-driven healthcare messaging, the campaign celebrates staying playful and active with the line “Bachpana Shouldn’t Retire,” reminding us that joy and sport don’t have an age limit. #MSDhoni #Advertising #BrandCampaign #ViralVaultIndia

Canon India’s ‘EveryDay’ campaign reminds us that workplace inclusion isn’t a one-day celebration-it’s a daily practice. From open conversations to equal leadership opportunities, small everyday actions build truly inclusive workplaces. The initiative also extends Canon’s She #CANwithCanon commitment to empowering women at work. #CanonIndia #EveryDay #WorkplaceInclusion #ViralVaultIndia