News

Marketing

Beco Loses the Ad Battle Against HUL, But Says the Transparency War Is Just Beginning

Advertising

Instamart’s New Film Turns a 25-Year Snack Habit Into a Lesson on Breaking Routine

Media

Tata Play Bets on Nostalgia With a Dedicated, Ad-Free Reality TV Channel

Brands

Vijay Deverakonda Trades the Spotlight for the Lab With Unisex Skincare Brand Unhype

Media

TAM Eyes a Comeback in India’s TV Ratings Race With a Cross-Screen Measurement Bet

Advertising

Complan Reboots Its ‘Complan Boy’ Legacy With Teen Cricket Sensation Vaibhav Sooryavanshi

Advertising

Triptii Dimri Is Turning Coloured Contact Lenses Into Beauty’s Next Big Category

Advertising

Hamdard’s Safi Is Speaking Gen Z’s Language on Skin Health

Brands

Horlicks Launches Protein Powder, Marking Its Entry Into the Category

News

PivotRoots Appointed Digital Media Partner for Daayra