82.5 Communications has appointed Rohitash Srivastava as Chief Strategy Officer. With over two decades of experience in communication planning and brand strategy, Rohitash joins from Ogilvy India (North), where he led planning for top brands like Coca-Cola, Dabur, and GSK. His appointment comes as the agency experiences strong growth and creative recognition. CEO Kiran Ramamurthy … Read more
Shubho Sengupta has joined Nirmit Bharat, a wholly owned subsidiary of the government-backed Open Network for Digital Commerce (ONDC), after his tenure at Karmayogi Bharat, the Government of India’s digital learning program. Nirmit Bharat recently launched ‘DigiHaat’, a buyer application designed to create a seamless shopping experience in support of ONDC’s mission to democratize digital … Read more
Aaj Tak has launched ‘Bahas Baazigar,’ a new interactive debate show hosted by Anjana Om Kashyap that revolutionizes viewer participation through live voting. The format features two teams representing opposing political viewpoints, with decisions influenced by both in-studio judges and audience votes. The show’s structure gives speakers timed segments to present their arguments, while viewers … Read more
Men’s fashion brand Snitch has announced an open call for media agencies to pitch for its upcoming multi-channel campaign. The initiative, shared on LinkedIn by Head of Growth Aninditta Datta, aims to significantly boost the brand’s awareness, engagement and sales performance across India. According to Datta’s post, Snitch is seeking proposals that include a comprehensive … Read more
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