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The Women’s T20 World Cup 2026 just got a serious digital upgrade. YouTube has joined hands with the International Cricket Council (ICC) to transform how fans consume the tournament – not just as a broadcast companion, but as the primary destination for cricket content. The partnership kicked off with the “ICC Captains’ Carnival” streamed live … Read more
It’s 3 AM. The diaper is missing, formula’s nearly gone, and the nearest open pharmacy is a twenty-minute drive with a sleeping baby in your arms. For millions of Indian parents, that scene isn’t hypothetical-it’s weekly reality. Amit Sah saw a gap the quick-commerce giants missed. In India, you can get biryani, phones, and yoga … Read more
What if a superpower could help create better products? ITC Mangaldeep explores this idea in its latest campaign, highlighting the remarkable sensory abilities of visually impaired fragrance experts who play a key role in shaping the brand’s products. Created by Ogilvy, the film revolves around Amit, a visually impaired child, and his friend Rohan during … Read more
Nature’s beauty often lies in the smallest details-intricate textures, repeating patterns, and organic forms that quietly shape the world around us. Inspired by these elements, Malabar Gold & Diamonds has launched Nuwa, a new natural diamond jewellery collection that blends nature-inspired design with contemporary luxury. Crafted in 18kt and 14kt gold, the collection features natural … Read more
Most brands sell products. A few sell solutions. But only a rare handful become part of everyday language. Fevicol is one of them. Long before it became India’s most recognizable adhesive brand, carpenters relied on cumbersome animal-fat-based glues that were messy, inefficient, and difficult to use. In 1959, brothers Balvant Parekh and Sushil Parekh changed … Read more
Global marketing and technology company DEPT has introduced its AI-driven content platform, DEPT Studios, in India, strengthening its presence in one of the world’s fastest-growing digital markets. Developed in collaboration with Adobe, the platform is designed to help enterprises create and manage personalised content at scale across diverse languages, audiences, and channels. Built on Adobe’s … Read more
India’s food industry is preparing for a significant labelling change as the Food Safety and Standards Authority of India (FSSAI) introduces a standardised logo for vegan food products. The new regulation will become mandatory from July 1, 2027, ensuring that consumers can easily identify genuine vegan products on store shelves and online platforms. The logo … Read more
With the FIFA World Cup 2026 set to kick off on June 11, Zee Entertainment Enterprises is witnessing strong momentum from advertisers looking to associate with one of the world’s biggest sporting events. According to the broadcaster, brands across sectors are actively exploring sponsorship and advertising opportunities across its newly launched sports network and OTT … Read more
GoKwik has unveiled its first-ever brand campaign, partnering with entrepreneur and investor Aman Gupta to spotlight one of the biggest challenges facing online businesses today-customer drop-offs before completing a purchase. The campaign creatively compares everyday delays and frustrations with friction in the online shopping journey. Through a series of relatable scenarios, Aman Gupta is shown … Read more
The Godrej Group has expanded its financial services portfolio with the launch of Godrej Wealth, a dedicated wealth management platform focused on affluent and high-net-worth individuals. The new venture aims to manage assets worth ₹1 lakh crore over the next five years, marking a significant step in the group’s long-term growth strategy. Godrej Wealth will … Read more
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