Newsroom 
Smith & Jones, a food brand under Tata Consumer Products Limited, has rolled out a new television commercial for its Pasta Masala range, featuring actor Rasika Dugal. Conceptualised by creative agency The Womb, the campaign uses the everyday school tiffin as its emotional anchor, tapping into the joy children feel when sharing a meal their … Read more
Opraah has introduced a new payment policy, “OPay: 48 Hour Creator Payments,” committing to pay its exclusive creators within 48 hours of a brand campaign going live, subject to campaign completion and documentation requirements. The move addresses a persistent pain point in the creator economy, where payout cycles have traditionally stretched across weeks or months. … Read more
Homegrown sneaker brand Comet has raised ₹100 crore in a Series B funding round led by VerlInvest, marking a significant step up in its growth trajectory. The round saw continued backing from existing investors Elevation Capital and Nexus Venture Partners, alongside participation from angel investors Abhiraj Singh Bhal, Ajit Mohan, and Anand Ahuja – a … Read more
MS Dhoni has come on board as brand ambassador for AI-powered English-speaking platform SpeakX, following his earlier investment in the company. The partnership arrives alongside SpeakX’s new digital video campaign, “Muh Khol, English Bol,” featuring Dhoni tackling a problem many Indians quietly relate to: hesitating to speak English despite years of studying it. The campaign … Read more
Maruti Suzuki India has widened its association with Bigg Boss, extending its partnership to five regional editions this festive season – Tamil, Telugu, Kannada, Malayalam, and Bangla. The expansion marks a step up from last year, when the automaker’s tie-up was limited to four Southern-market editions. The deal will run across JioStar’s television network and … Read more
Aditya Birla Sun Life Mutual Fund (ABSLMF) has marked Teacher’s Day with a new campaign, “The Comeback Morcha,” created in collaboration with agency AGENCY09. Rather than leaning on conventional gratitude messaging, the campaign poses a sharper question: while people remember their teachers, do they still remember the lessons those teachers taught? That insight drives the … Read more
OpenAI has rolled out a new India-specific short film for Teachers’ Day, positioning ChatGPT as a learning companion rather than an assignment-completion shortcut. The film builds its narrative around a classroom moment: teachers noticing a shift in a student’s writing style and calling it out with a simple, knowing “we know.” That beat anchors OpenAI’s … Read more
What began as a small hand-ground chocolate shop in Birmingham has grown into one of India’s most emotionally resonant brands. John Cadbury’s venture, later expanded by sons George and Richard into the model town of Bournville by 1879, formally entered India on 19 July 1948 – eventually building manufacturing roots across Thane, Induri, Malanpur, Hyderabad, … Read more
Consumer electronics brand Cellecor Gadgets has unveiled its brand film for “Gali Gali Cellecor,” kicking off an integrated festive campaign built around deepening its presence in India’s smaller towns. The film follows a couple bringing home a new Cellecor TV in a branded auto-rickshaw, arriving at a home already fitted out with other Cellecor products … Read more
Ugaoo has brought together father-son duo Jackie and Tiger Shroff for a campaign that plays on humour to reframe “plant parenting” as an easier, more relatable idea. The film leans on Jackie Shroff’s well-known love for plants, imagining Tiger’s childhood as a lifelong competition for his father’s attention – with Tiger’s backflips, bodybuilding and flexibility … Read more