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DEPT Expands AI-Powered Content Capabilities in India Through Adobe Partnership

Global marketing and technology company DEPT has introduced its AI-driven content platform, DEPT Studios, in India, strengthening its presence in one of the world’s fastest-growing digital markets. Developed in collaboration with Adobe, the platform is designed to help enterprises create and manage personalised content at scale across diverse languages, audiences, and channels. Built on Adobe’s … Read more

FSSAI Unveils New Vegan Identification Logo for Packaged Foods

India’s food industry is preparing for a significant labelling change as the Food Safety and Standards Authority of India (FSSAI) introduces a standardised logo for vegan food products. The new regulation will become mandatory from July 1, 2027, ensuring that consumers can easily identify genuine vegan products on store shelves and online platforms. The logo … Read more

Advertiser Interest Grows as Zee Gears Up for FIFA World Cup 2026

With the FIFA World Cup 2026 set to kick off on June 11, Zee Entertainment Enterprises is witnessing strong momentum from advertisers looking to associate with one of the world’s biggest sporting events. According to the broadcaster, brands across sectors are actively exploring sponsorship and advertising opportunities across its newly launched sports network and OTT … Read more

GoKwik Debuts Brand Campaign, Spotlights E-Commerce Friction with Aman Gupta

GoKwik has unveiled its first-ever brand campaign, partnering with entrepreneur and investor Aman Gupta to spotlight one of the biggest challenges facing online businesses today-customer drop-offs before completing a purchase. The campaign creatively compares everyday delays and frustrations with friction in the online shopping journey. Through a series of relatable scenarios, Aman Gupta is shown … Read more

Godrej Expands Financial Services Portfolio with Wealth Management Venture

The Godrej Group has expanded its financial services portfolio with the launch of Godrej Wealth, a dedicated wealth management platform focused on affluent and high-net-worth individuals. The new venture aims to manage assets worth ₹1 lakh crore over the next five years, marking a significant step in the group’s long-term growth strategy. Godrej Wealth will … Read more

McCafe Reinvents Itself for the Next Generation of Beverage Consumers

McDonald’s has introduced a major global refresh for McCafe, repositioning the brand beyond its coffee-focused roots to appeal to younger consumers seeking variety, customization, and experience-driven beverages. Led by design agency Turner Duckworth and lettering artist Alec Tear, the rebrand is being rolled out across key markets including the United States, Canada, Germany, and Australia. … Read more

Unilever Bets Big on India to Drive Premium Brand Expansion

Unilever has identified India as a key market for the next phase of its premium beauty, wellness, and personal care growth strategy, highlighting the country’s rising importance within its global portfolio. Speaking at the 2026 dbAccess Global Consumer Conference, Unilever CEO Fernando Fernandez said the company plans to accelerate the international expansion of its digitally … Read more

JioStar Expands AI Content Strategy Following Strong Response to Mahabharat Series

JioStar is set to accelerate its investment in artificial intelligence-driven content production after the successful launch of its AI-generated series, Mahabharat: Ek Dharmayudh, on JioHotstar. The move signals the company’s growing confidence in AI as a tool for large-scale content creation and audience engagement. The 100-episode adaptation of the Mahabharat reportedly garnered 6.5 million views … Read more