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Xiaomi India has rolled out a new campaign for the Redmi Note 15 Special Edition, swapping traditional feature-led advertising for a storytelling-driven narrative. Fronted by celebrity chef Sanjeev Kapoor, the campaign takes an unexpected turn by placing the calm culinary icon in a high-pressure kitchen setting. Conceptualised by Only Much Louder, the film unfolds like … Read more
Third Wave Coffee has introduced ‘Third Rush’, a new dessert-focused offering that marks its expansion beyond beverages into experience-led indulgence. Designed around impulse-driven consumption, Third Rush targets café-goers seeking more than just coffee-positioning desserts as a central part of social and emotional experiences. The curated menu features a wide range of offerings, including cakes, tarts, … Read more
TRESemmé has partnered with the upcoming The Devil Wears Prada 2, bringing its global collaboration to India with a campaign that blends cinema, style, and storytelling. As the film’s official haircare partner, TRESemmé positions hair as more than just a finishing touch-it becomes a defining element of character and confidence. For the India leg, the … Read more
Quint Digital has introduced Time Out Group to India with the launch of Time Out India, marking the brand’s official entry into one of the world’s most dynamic urban markets. Following a franchise agreement signed in 2025, the platform has gone live across Delhi and Mumbai, offering curated recommendations across food, culture, entertainment, and events. … Read more
Jindal Stainless is stepping beyond its traditional B2B roots with a new consumer-facing campaign, ‘Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai’, fronted by Ranveer Singh. The move marks a strategic shift aimed at making the brand more visible and relevant to end consumers. At the heart of the campaign is the introduction of … Read more
Plum has partnered with Kalyani Priyadarshan to spotlight its “chemistry-first” approach to skincare, extending the idea beyond formulations to how the brand connects with its audience. The collaboration is rooted in a simple yet layered insight-great results come from the right chemistry, whether in skincare or storytelling. Drawing parallels with filmmaking, the campaign highlights how … Read more
Coca-Cola India has launched an app-led activation at Kempegowda International Airport, blending digital engagement with on-ground experiences to connect with travellers in transit. In partnership with Bangalore International Airport Limited, the initiative invites passengers to sign up on the airport’s Pulse app to receive a complimentary Coca-Cola. QR codes placed across terminals allow travellers to … Read more
Somany Ceramics has unveiled a refreshed brand identity, marking a significant step in its journey from a tile manufacturer to a comprehensive home and building solutions provider. The new identity captures the company’s transformation over more than five decades, aligning with its expanded portfolio across tiles, bathware, and modern living solutions. At the center of … Read more
Fixderma is turning up the volume on skincare awareness with a new musical jingle film aimed at Gen Z, tackling one simple problem-people forget their sunscreen. The campaign introduces a television commercial that follows four Gen Z characters through their everyday routines, subtly weaving SPF into moments that feel natural and relatable. Instead of pushing … Read more
Navi has unveiled a new campaign film under its ongoing ‘Hurrypur’ platform, turning an everyday breakdown into a high-speed spectacle to reinforce its core message-speed in digital payments. Conceptualised by Sideways Consulting and produced by Early Man Film, the film is set during the cricket season, tapping into the cultural pulse of fast-paced action and … Read more
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