Tinder has unveiled its most significant brand refresh in nearly a decade, rolling out a new visual identity that includes a reworked logo, updated wordmark, fresh typography and a new motion system. The overhaul, developed in partnership with design agency Porto Rocha, marks the dating app’s first comprehensive visual update since its last major evolution roughly ten years ago.

The biggest shift is the logo itself. Tinder has moved on from its long-running lowercase wordmark in favour of a bold, all-caps TINDER mark. Its flame icon, too, has been reworked into a sharper, more minimal version while staying true to its original silhouette. The brand has also introduced a new expressive serif typeface, aimed at giving its communication a warmer, more editorial tone.

The refresh extends beyond logo and type: Tinder’s signature swipe gesture has now been built into a full motion design system, set to appear across the app’s digital experiences and marketing assets going forward.

Speaking on the rebrand, Daniel Kim, SVP, Tinder Asia | Match Group, said the update reflects how dating and the way people connect have evolved over time. He described modern dating as full of contradictions, at once exciting and vulnerable, intentional yet spontaneous, hopeful yet unpredictable. He called this rebrand the start of a new chapter for Tinder in Asia, one built to reflect these realities and inspire meaningful moments that begin on the app and extend beyond it.

Launched in 2012, Tinder pioneered swipe-based matching and remains one of the world’s largest dating apps, operating in over 190 countries and 45+ languages under Match Group.