Britannia Little Hearts has rolled out an AR-enabled campaign to mark World Emoji Day, built around the widely popular Korean Heart gesture. The campaign invites consumers to scan a QR code on a print advertisement to unlock an AR experience, letting them create and share personalised selfies using the gesture. As part of the initiative, … Read more
The Duolingo English Test (DET) has launched a new campaign titled ‘Built for What’s Next’ to celebrate its 10th anniversary, reflecting on the role the test has played in supporting students pursuing international education through a digital-first, accessible English proficiency assessment. The campaign is anchored by a brand film that traces the various stages of … Read more
Listed edtech major PhysicsWallah (PW) has acquired an additional 11% stake in UPSC coaching institute Sarrthi IAS for a cash consideration of ₹71.81 Cr, raising its holding in the company from 40% to 51%. The transaction, approved by PW’s board, involves the purchase of 1,100 equity shares and marks the second tranche of its phased … Read more
Sunder Balasubramanian, Chief Marketing Officer at Myntra, is set to exit the fashion e-commerce platform after more than 3.5 years with the company. His departure marks the second senior leadership exit after former CEO Nandita Sinha. During his tenure, Balasubramanian led several high-profile campaigns and played a key role in strengthening Myntra’s brand presence, having … Read more
Fintech major Jio Financial Services (JFS) posted a sharp jump in profitability for the June quarter, with net profit surging 2.6X year-on-year to ₹830.3 Cr, up from ₹324.7 Cr in the same period last year. On a sequential basis too, profit climbed 205% from ₹272.2 Cr in the previous quarter, marking one of the company’s … Read more
Parenthood is often called instinctive, but for many first-time mothers, it’s just as much a journey of learning, reassurance and support. Baby Sebamed’s latest campaign pays tribute to the caregivers who quietly help new mothers find their footing during one of life’s most transformative phases. Conceptualised by Leo and directed by Dhara Kanani, the film … Read more
Birla Opus Paints has launched a new campaign built around its ‘10% Free Paint’ offer, aiming to ease consumer worries around rising home painting costs. The integrated campaign features three films that portray everyday family situations where painting expenses put pressure on household budgets. Using humour, the films highlight the real dilemmas families face while … Read more
Tinder has unveiled its most significant brand refresh in nearly a decade, rolling out a new visual identity that includes a reworked logo, updated wordmark, fresh typography and a new motion system. The overhaul, developed in partnership with design agency Porto Rocha, marks the dating app’s first comprehensive visual update since its last major evolution … Read more
TTK Prestige has elevated Anil Gurnani to the role of Chief Operating Officer (COO). Previously serving as Chief Sales and Marketing Officer (CSMO), Gurnani led key functions including sales, marketing, service, supply chain, and sourcing while overseeing the company’s domestic P&L. He brings extensive leadership experience from companies such as Crompton Greaves Consumer Electricals, Philips … Read more
Abbott has elevated Shefali Singh to Head of Marketing, entrusting her with leading the company’s marketing strategy, brand growth, and market positioning. With strong expertise in marketing, brand management, and business development, she is set to play a key role in driving Abbott’s long-term growth and strengthening its presence in the healthcare sector.
All Rights Reserved @2025ViralVault
