Wellbeing Nutrition has rolled out a fresh digital campaign, ‘A Hard Pill to Swallow,’ to spotlight its Melts oral thin strip range as a smarter alternative to traditional pills and capsules. Live across social and digital platforms since 16 July, the campaign uses humour and exaggerated everyday scenarios to capture the universal frustration of taking … Read more
Mankind Pharma’s vegetarian multivitamin brand HealthOK has launched a digital campaign featuring cricketer Bhuvneshwar Kumar, built around the tagline “Dikhawa Nahi. Karke Dikhaye.” The campaign will roll out across Instagram, YouTube, Facebook, and other digital platforms, centring its messaging on trust and consistency. According to the company, Bhuvneshwar Kumar was a natural fit given his … Read more
Arbour has appointed Media Mantra Group as its public relations and communications partner, following a multi-agency pitch process. The agency will handle strategic communications, media relations, and brand positioning for the real estate investment platform, while also supporting leadership communications as Arbour scales its footprint in private credit and private equity. Chirag Mehta, founder at … Read more
Livpure has rolled out a 360-degree campaign for its Allura Premia Ultra water purifier, running across television, OTT platforms, and cinemas. Rather than leaning on conventional purity messaging, the campaign shifts focus to invisible threats – pesticides, microplastics, uranium, and PFAS (“forever chemicals”) – that most consumers don’t associate with everyday drinking water. The brand … Read more
OnePlus has officially pulled out of North America and Europe, cancelling all future smartphone launches in those regions. Existing customers there won’t be left stranded – they’ll continue getting support, warranty services, and security updates – but the brand’s growth story in the West effectively ends here. The move is part of a larger restructuring … Read more
Amazon has integrated MX Player into Prime Video, uniting free and subscription content under a single platform – and launched a unified advertising offering to match. For brands, this means one buying point spanning Prime Video’s premium audience and MX Player’s mass-reach base, across originals, reality shows, micro-dramas, and dubbed international titles. The combined library … Read more
Netflix closed Q2 2026 with revenue of $12.6 billion, up 13.4% year-on-year, and net income of $3.4 billion, powered by membership growth, pricing hikes, and rising ad revenue. Every region posted double-digit growth, with EMEA crossing $4 billion and LATAM and APAC each topping $1.5 billion for the first time. The company reaffirmed its ~$3 … Read more
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