Mankind Pharma’s vegetarian multivitamin brand HealthOK has launched a digital campaign featuring cricketer Bhuvneshwar Kumar, built around the tagline “Dikhawa Nahi. Karke Dikhaye.” The campaign will roll out across Instagram, YouTube, Facebook, and other digital platforms, centring its messaging on trust and consistency.
According to the company, Bhuvneshwar Kumar was a natural fit given his own vegetarian lifestyle, allowing the campaign to authentically highlight the role of nutritional supplements for people who follow vegetarian diets.
Speaking on the association, Bhuvneshwar Kumar said trust is built through consistency and performance – the core idea the campaign is built around. He added that as a vegetarian himself, he was glad to partner with HealthOK to encourage people to make the right nutritional choices without compromising their dietary beliefs.
Joy Chatterjee, VP and Head of Sales and Marketing at Mankind Consumer Products, said the campaign is rooted in the idea that real trust comes from consistent delivery – a philosophy he said Bhuvneshwar embodies through his cricketing career, just as HealthOK has built consumer trust through a clinically proven formulation supporting energy and everyday health.
Aneesh Gautam, co-founder & director of Talent at LegaXy, which facilitated the association, said the collaboration reflects a shared long-term vision and values between the two brands, expressing confidence in the partnership’s ability to create meaningful impact.
The campaign leans on digital content and influencer-led storytelling to position HealthOK’s vegetarian multivitamin range to health-conscious consumers navigating everyday nutrition choices across social platforms.
