Arbour has appointed Media Mantra Group as its public relations and communications partner, following a multi-agency pitch process. The agency will handle strategic communications, media relations, and brand positioning for the real estate investment platform, while also supporting leadership communications as Arbour scales its footprint in private credit and private equity.
Chirag Mehta, founder at Arbour, said the company has been institutionalising real estate investment at scale across private credit and private equity, and that credible, consistent communication is essential as its distribution network and deal pipeline grow. He added that Media Mantra stood out through a rigorous pitch process for its command of finance and investment storytelling, and that the partnership is expected to build recognition for Arbour across its network and the wider industry.
Puja Pathak, founder & director of Media Mantra, called the partnership timely given the pivotal moment for India’s real estate investment management space. She pointed to Arbour’s rigorous screening process, technology-led risk mitigation, and track record as a strong foundation for the brand’s story, with the agency’s focus centred on building sustained visibility and positioning Arbour as a credible voice for sophisticated investors evaluating real estate as an asset class.
Pathak added that Media Mantra’s expertise across real estate, alternative investments, and wealth management, combined with its multi-platform communication capabilities, positions the agency well to strengthen Arbour’s brand presence, manage reputation, and expand its reach.
Beyond media relations, the mandate includes stakeholder engagement and external communications support as Arbour grows its distribution network and institutional relationships.
