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Molecular Spoofs Foxtale’s Celebrity Playbook With a Lookalike and a ₹500 Paycheck

A celebrity in white, seated in a vanity room, humming through a skincare routine – it’s a scene Foxtale made familiar with Shah Rukh Khan. Now skincare brand Molecular has recreated it almost beat for beat, minus one crucial ingredient: the actual celebrity. Link: https://www.instagram.com/reel/DclfLuhsjib/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA== Molecular’s new film stars SRK lookalike Ibrahim Qadri in a … Read more

Lay’s Turns a ₹20 Chips Pack Into a Shot at Meeting Ranbir Kapoor

Lay’s has launched “Lay’s Kholo, Ranbir Se Milo,” a six-week consumer contest that gives buyers of eligible ₹20 packs a shot at prizes ranging from gadgets to a face-to-face meeting with brand ambassador Ranbir Kapoor. The mechanic is built around neighbourhood retail: consumers buy an eligible pack from participating stores, then scan a QR code … Read more

The EPIC Company Acquihires The Dosa Studios to Build Out Its GenAI Ambitions

The EPIC Company, formerly IN10 Media Network, has acquihired GenAI-native storytelling studio The Dosa Studios to scale its generative AI operations. The Dosa Studios’ co-founders, Anwar Khan and Annanyaa Nautiyal, along with key members of the studio’s GenAI team, will join EPIC AI Lab, the company’s co-creation space dedicated to generative AI-led content and storytelling. … Read more

Vijay Sales Signs Rahul Dravid, Betting on “Apnapan” Over Star Power

Vijay Sales, India’s leading omni-channel electronics retail chain, has announced cricketing legend Rahul Dravid as its brand ambassador, bringing together two names built on decades of trust =- one in technology retail, the other synonymous with integrity, consistency and dependability. For over five decades, Vijay Sales has positioned itself as more than just a place … Read more

Amul and Flipkart Minutes Turn a Billboard Into a Human Pyramid for Janmashtami

In a clever piece of out-of-home creativity timed to Krishna Janmashtami, Amul Masti Dahi and Flipkart Minutes have teamed up on a billboard that literally climbs off the frame and onto the street. Titled “Maakhanchor Bane MaStikhoR,” the campaign puns on Lord Krishna’s famous nickname – Maakhanchor, or butter thief – fusing it with Amul’s … Read more

Ekta Kapoor Takes Balaji’s Storytelling to YouTube With Five-Show Original Slate

Balaji Telefilms has struck a partnership with YouTube to launch five original shows, spanning 200 episodes, marking a significant digital-first push for the production house. The slate blends returning favourites with fresh titles: Haq Se Season 2 and Kehne Ko Humsafar Hai Season 4 will return, alongside new project Phir Pyar Ki Yeh Kahani Suno … Read more

Warner Bros. Discovery Pulls the Plug on Standalone discovery+ in India

Warner Bros. Discovery is shutting down its standalone discovery+ app in India, with the platform set to fully discontinue on November 3, 2026. New subscriptions through the app and third-party providers stopped from September 3. For monthly subscribers, auto-renewal will halt starting October 3, with access continuing until each user’s next billing date. Annual subscribers … Read more