×

Plum BodyLovin drops a catchy summer anthem with Baba Sehgal

When summer meets nostalgia, you get a campaign that doesn’t just sell-it sings. Plum BodyLovin has teamed up with pop icon Baba Sehgal to launch a vibrant musical campaign that turns fragrance into a full-blown vibe. Set against tropical, sun-soaked backdrops, the campaign film features Sehgal performing an original track that introduces four quirky fragrance … Read more

Reliance Retail brings Anomaly into its beauty empire with Priyanka Chopra Jonas staying on board

In a move that feels straight out of a power-play business drama, Reliance Retail has acquired Anomaly, the global haircare brand founded by Priyanka Chopra Jonas. The deal hands Reliance full ownership of the brand’s trademarks, assets, and digital ecosystem, strengthening its fast-growing beauty and personal care portfolio. Launched in 2021, Anomaly quickly carved a … Read more

Prime Video Drops the Explosive Trailer of Lukkhe

The stage lights flash, bass drops hit hard, and somewhere between rhythm and rage-Lukkhe finds its voice. Prime Video has unveiled the trailer of its upcoming original series, promising a heady cocktail of music, crime, and stylised action ahead of its May 8 premiere. Directed by Himank Gaur and backed by producers Vipul D. Shah … Read more

The Mummy Rises on the Streets as Posterscope and iProspect Turn Cities into a Thriller

Posterscope India and iProspect India have transformed cityscapes into suspense zones with a striking outdoor campaign for The Mummy, backed by Warner Bros. Discovery. Executed across Mumbai and Chennai between April 10 and 17, the campaign ditched conventional promotion for something far more immersive. In Mumbai, passersby witnessed an eerie spectacle-a ‘mummy’ figure being transported … Read more

Havas Media Network India elevates Deeti Dalal to Senior Business Director

Deeti Dalal has been elevated to Senior Business Director at Havas Media Network India, marking a key milestone in her leadership journey. In her expanded role, she will continue to drive strategic marketing initiatives, client partnerships, and integrated media solutions across OOH, print, cinema, and digital platforms. With extensive experience across organizations like GroupM Mindshare … Read more