Newsroom 
When summer meets nostalgia, you get a campaign that doesn’t just sell-it sings. Plum BodyLovin has teamed up with pop icon Baba Sehgal to launch a vibrant musical campaign that turns fragrance into a full-blown vibe. Set against tropical, sun-soaked backdrops, the campaign film features Sehgal performing an original track that introduces four quirky fragrance … Read more
In a move that feels straight out of a power-play business drama, Reliance Retail has acquired Anomaly, the global haircare brand founded by Priyanka Chopra Jonas. The deal hands Reliance full ownership of the brand’s trademarks, assets, and digital ecosystem, strengthening its fast-growing beauty and personal care portfolio. Launched in 2021, Anomaly quickly carved a … Read more
Shreyas Iyer has been named brand ambassador for the F1 sim racing program in India by Mumbai Falcons Racing, marking a significant step in the growth of virtual motorsports in the country. The initiative centres around the F1 Sim Racing India Open 2026, a national-level championship aimed at discovering and nurturing emerging racing talent. Backed … Read more
The stage lights flash, bass drops hit hard, and somewhere between rhythm and rage-Lukkhe finds its voice. Prime Video has unveiled the trailer of its upcoming original series, promising a heady cocktail of music, crime, and stylised action ahead of its May 8 premiere. Directed by Himank Gaur and backed by producers Vipul D. Shah … Read more
As the dust settles on intense polling across key states, the spotlight now shifts to counting day-where anticipation peaks and democracy delivers its final word. CNN-News18 is set to bring this moment alive with ‘Battle for the States – The Verdict’ on May 4, promising a full-spectrum, real-time election experience. Part of its larger Battle … Read more
Posterscope India and iProspect India have transformed cityscapes into suspense zones with a striking outdoor campaign for The Mummy, backed by Warner Bros. Discovery. Executed across Mumbai and Chennai between April 10 and 17, the campaign ditched conventional promotion for something far more immersive. In Mumbai, passersby witnessed an eerie spectacle-a ‘mummy’ figure being transported … Read more
Prime Video is dialing up the tension with the trailer drop of its upcoming Tamil original series Exam-a gripping drama where ambition collides with corruption. Set in the fictional town of Thykara, the seven-episode series dives deep into the murky world of competitive entrance exam scams. At the heart of the story is Jhansi, played … Read more
Mother Dairy is tapping into a feeling everyone knows but rarely acts on-the need to slow down. With its new ‘Pause’ campaign, the brand turns a simple sip of flavoured milk into a mini escape from everyday chaos. Fronted by Tamannaah Bhatia, the campaign plays out in the middle of a hectic film set-lights, camera, … Read more
Deeti Dalal has been elevated to Senior Business Director at Havas Media Network India, marking a key milestone in her leadership journey. In her expanded role, she will continue to drive strategic marketing initiatives, client partnerships, and integrated media solutions across OOH, print, cinema, and digital platforms. With extensive experience across organizations like GroupM Mindshare … Read more
Akansha Khandelwal has been promoted to Director – Media Strategy at Havas Media Network. In her new role, she will lead media strategy initiatives, leveraging her expertise in brand communication and consumer insights to drive integrated and impactful marketing solutions.
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