Newsroom 
Haier Appliances India has renewed its association with Bigg Boss Hindi, coming on board as associate sponsor for the show’s landmark 20th season, which premieres September 6 on JioHotstar. As part of the deal, Haier’s refrigerators and LED TVs will be placed directly inside the Bigg Boss house. The lineup includes a 630-litre side-by-side refrigerator, … Read more
Pocket Entertainment is making a second run at short-form drama, launching Pocket Saga just two months after shutting down its earlier bet, Pocket TV, according to Moneycontrol. Pocket Saga builds on Pocket Toons, the company’s AI-first comics venture from February 2025, and now leans into animated, anime-style and AI-generated adaptations of existing Pocket FM stories … Read more
Mayank Singh has joined Yum! Brands as Associate Director Marketing – KFC. In his new role, he will be responsible for driving KFC’s marketing initiatives and strengthening the brand’s growth strategy in the market.
Flipkart has entered India’s booming microdrama space, partnering with Tencent-backed Pratilipi and content studio Terribly Tiny Tales (TTT) to launch scripted short-form content inside its shopping app, according to The Economic Times. The new vertical, called Drama, sits within Flipkart’s ‘Play’ section alongside Explore, its existing content-driven discovery platform. Currently, the feed features series from … Read more
Ishmeet Saluja has been elevated to Senior Brand Manager, Oral-B India at Procter & Gamble. She has been with P&G for over five years and previously served as Senior Brand Manager, Media, having held multiple roles during her tenure.
Abhishek Mehta has joined Dabur India Limited as DGM – Digital Marketing. He brings experience across digital marketing, FMCG, QSR and D2C, having previously worked with brands including Jubilant FoodWorks and Bagrry’s
Nizar Naushad has joined Mars as Head of Trade Marketing, where he will lead trade marketing for Mars Snacking across cereals, chips, chocolates, and gums, mints & fruit confectionery. He brings over 13 years of experience across Kellanova, Mondelēz International, PepsiCo, and OYO Rooms.
Netflix has launched Southverse, a dedicated collection page for its Indian members, bringing together films and series from southern India in one curated space. Available on the Netflix homepage and through search, the hub organises titles across Tamil, Telugu, Malayalam, and other southern languages by genre, stars, and mood, making it easier for viewers to … Read more
PUMA India has launched “Meditation in Motion,” a campaign featuring 40 Buddhist monks ahead of the Ladakh Marathon, scheduled from September 10 to 13. Shot at Thiksey Monastery in Leh, the campaign draws a parallel between meditation and running through six visual frames, featuring monks in traditional robes set against the monastery and Ladakh’s landscape, … Read more
Blinkit has rolled out a striking hyper-local out-of-home campaign in Ahmedabad, marking Janmashtami with a creative billboard built around a giant 3D matki (curd pot) installation. The board greets the city directly with “Happy Janmashtami, Ahmedabad!”, paired with Blinkit’s branding and its tagline, “India’s Last Minute App.” The standout element is the oversized matki – … Read more