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India Today Group and Durex have released The Birds and Bees Talk (TBBT) Consent Culture Report, billed as India’s first large-scale primary study focused exclusively on women’s lived experiences of consent. Forming part of the India Today Group’s Gross Domestic Behaviour Survey, the report moves beyond attitudinal snapshots to examine how consent plays out in … Read more
Cera Sanitaryware has signed actor Kriti Sanon as its brand ambassador, unveiling a fresh national campaign, ‘Your Moment of CERA’. Created by McCann India (Omnicom Advertising India) and directed by Arun Gopalan of Storyteller Films, the campaign reframes the bathroom as more than a functional space – positioning it as a personal retreat for rest, … Read more
Favcy Venture Builders has appointed Samarjit Singh as CEO of Favcy Media. With over 25 years of experience in media, digital platforms, business transformation, and revenue growth, Singh will lead the company’s next phase of expansion, focusing on building high-impact media properties, strategic partnerships, and scalable revenue-driven businesses.
Every Indian household has a Dettol story. A scraped knee, a monsoon flu, a mother reaching for the green bottle before reaching for words. That instinct wasn’t an accident – it was built, decade after decade, with rare marketing discipline. Link: https://www.instagram.com/p/Daz_HOvGc9D/?igsh=bW5jdW56c2d6MHY1 Dettol launched in 1933 as a hospital antiseptic. It could have stayed a … Read more
Parle-G has released a new campaign film built around the Jagannath Rath Yatra, using the festival’s themes of devotion, compassion and community to tell a story rooted in the brand’s long-running philosophy. The film returns to Parle-G’s familiar refrain – ‘Genius Wahi Jo Auron Ki Khushi Mein Paaye Apni Khushi’ – and builds a narrative … Read more
HT Media is planning to raise up to Rs 95.3 crore through a preferential issue of warrants, with nearly 94% of that – Rs 90 crore – set aside specifically to pay down debt as the media company works to ease its debt-servicing costs and shore up its balance sheet. The proposal is up for … Read more
Dentsu has appointed Ajay Gupte as Chief Operating Officer, South Asia. Bringing nearly three decades of experience across media, marketing, digital transformation, and client solutions, Gupte will work closely with CEO Harsha Razdan to drive strategic priorities, strengthen operational excellence, identify growth opportunities, and enhance client-focused delivery across marketing, technology, and consulting. Prior to joining … Read more
Figaro Olive Oil has rolled out a new campaign for its rebranded Multipurpose Pure Olive Oil, bringing in actor-comedian Sunil Grover as the face of the launch. Video Link: https://youtube.com/shorts/Wm4X9c0H3F8?si=jHSHMhWHhA-ygcs_ The campaign leans on a familiar tension in FMCG marketing: how do you modernise a brand’s look without making loyal consumers feel like they’ve lost … Read more
Revital, Sun Pharmaceutical Industries’ multivitamin brand, has launched a new integrated campaign fronted by actor Vicky Kaushal, shifting focus from physical exhaustion to the mental toll of modern life. Titled ‘Stress Kam. Energy Hardam’, the campaign digs into long working hours, always-on connectivity, family responsibilities, and the general mental load that comes with everyday living … Read more
Snabbit has turned quick-commerce deliveries into an unlikely ad channel, using a sealed envelope marked “Confidential Photos” as the centrepiece of a doorstep activation for its on-demand home services. Inside, customers find a set of images showing cluttered, messy homes – followed by a reveal introducing Snabbit as the fix. The format banks entirely on … Read more
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