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Amazon brings back Aur Dikhao for a new generation of shoppers

Amazon India has brought back a phrase every Indian shopper knows too well-“Aur Dikhao”. But this time, it’s not just about seeing more… it’s about choosing smarter. In collaboration with WPP, the revived campaign transforms a familiar cultural habit into a full-fledged commerce strategy. Rooted in the insight that Indian consumers love to explore endlessly … Read more

Flipkart Strengthens Leadership with Key VP Appointments

Flipkart has strengthened its leadership team with the appointment of Sharayu Jadhav as Vice President, Legal, and Varun Gupta as Vice President, Corporate Development. The move reinforces Flipkart’s focus on governance, scale, and long-term strategy. Jadhav returns with experience from Acko and Razorpay to lead legal strategy, while Gupta joins from Reliance Industries to drive … Read more

The Hindu launches TeenDigest to win back young readers from reels

In a world where attention spans are shrinking faster than Instagram stories, The Hindu is making a bold, print-first play. Enter TeenDigest-a 32-page tabloid crafted for curious young minds who’ve grown up swiping, not flipping pages. Think of it as the evolved version of its earlier school-focused initiative, but with more personality. TeenDigest isn’t just … Read more

Meta Delivers Big Q1 as Ads Drive Record Revenue

Meta Platforms Inc. has kicked off FY26 with a powerful performance, reporting $56.31 billion in Q1 revenue, marking a 33% year-on-year jump from $42.31 billion. On a constant currency basis, growth stood at 29%, underscoring strong global demand across its platforms. Advertising continues to be the company’s undisputed revenue driver, contributing a massive $55.02 billion, … Read more

AI Takes Center Stage: Alphabet’s Marketing Surge Signals a High-Stakes Growth Play

Alphabet Inc. is doubling down on its AI ambitions-and it’s putting serious money behind the push. In Q1 2026, the tech giant ramped up its sales and marketing spend by over 23% year-on-year, reaching approximately $7.6 billion, as it aggressively promoted its expanding suite of AI-driven products and platforms. This surge in spending aligns with … Read more

Talent Shuffle Heats Up: Orry’s Exit Signals a Bigger Power Play in Creator Economy

India’s talent management landscape is witnessing a fresh wave of high-profile shifts-and the latest move adds more fuel to the fire. Social personality Orhan Awatramani, widely known as Orry, has exited Dharma Cornerstone Agency to join Collective Artists Network, marking yet another notable transition in the evolving creator ecosystem. Orry’s departure comes close on the … Read more

Ananya Tyagi exits ZEEL after 14-year leadership journey

Ananya Tyagi has moved on from Zee Entertainment Enterprises Limited (ZEEL) after a 14-year stint, where she most recently served as Director–Business Development. She shared the update via LinkedIn, reflecting on her journey that began in 2012 as Senior Manager and evolved into a leadership role spanning revenue portfolios and client partnerships. Before joining ZEEL, … Read more