Media Care Brand Solutions has secured the integrated marketing mandate for haircare and beauty brand Velvetree. The agency will oversee brand strategy, digital marketing, campaign planning, social media management, content and creative development, influencer collaborations and performance marketing.
The partnership will focus on speaking to both professional and consumer audiences, including salon owners, hairstylists, beauty professionals and everyday customers. Product education will play a key role, with content designed to help audiences understand Velvetree’s portfolio and how each product is used. The portfolio spans professional hair treatments, hair colour, haircare, skincare, body and foot care, and styling tools.
Pardeep Aggarwal, director, Velvetree, said the brand aims to become a preferred choice for beauty professionals and consumers looking for quality, value and a comprehensive range. He added that as the business enters its next phase, its communication should reflect both the breadth of the portfolio and the needs of its users.
Yasin Hamidani, co-founder and director, Media Care, said the agency will sharpen Velvetree’s positioning and give each channel a clear role in building awareness, trust and preference. Heemanshu Hemrajani, co-founder and CEO, added that the strategy will combine educational content, creative storytelling, creator partnerships and performance insights to guide customers from discovery to purchase. Velvetree also plans to expand consumer awareness, online sales and engagement with salons and distribution partners.
