PNG Jewellers has launched ‘Unstoppable Legacy’, a festive and wedding season campaign featuring brand ambassadors Madhuri Dixit and Ranbir Kapoor across television and digital platforms. Set backstage at a show, the film opens with the two actors discussing legacy without naming it. Ranbir says they need no introduction as they are ‘old gold’, while Madhuri … Read more
Suruchi Popli has been elevated to Senior Director, Fashion at Flipkart, taking on leadership responsibilities across its fashion business. She previously served as Director of Fashion and Director of Home & Furniture at Flipkart and has held leadership roles at Amazon and Mahindra Group.
Neha Shrivastava has joined Cheil India as Vice President – Head of Digital, where she will lead digital strategy, integrated marketing campaigns and customer engagement. She previously held roles at Publicis Groupe, WPP Media and Omnicom Media Group, bringing experience across digital marketing, media planning and campaign strategy.
Varun Mundhra has joined DreamStreet, part of the Dream11 family, as Head of Marketing and Growth. He moves from Motilal Oswal Financial Services, where he held senior marketing and media leadership roles. His previous experience includes The Glitch, White Rivers Media, Isobar, Ogilvy and Dentsu Webchutney.
The Earthshot Prize has expanded its communications partnership with The PRactice Group in India, appointing ON PURPOSE as its creator engagement partner ahead of the 2026 Mumbai Awards. The PRactice, which was appointed as strategic communications partner in December 2025, will now work with ON PURPOSE across media, content and creator engagement. Founded by Prince … Read more
Miraggio has launched Off The Clock, the first chapter of its festive campaign, built on the idea that people start mentally switching off from work before the day ends during the festive season. The campaign borrows the familiar “Out of Office” format from professional communication and extends it to the period when attention shifts from … Read more
FLITE, the footwear brand from Relaxo Footwears, has launched the festive edition of its Style Ka Naya Andaaz campaign, featuring actor Ali Fazal and brand ambassador Sanya Malhotra. The campaign brings the duo back to celebrate the joy of dressing up during the festive season. Link: https://www.instagram.com/reel/DeVzd2tlPKa/?utm_source=ig_web_copy_link&xtok=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== The film follows a couple juggling multiple invitations … Read more
Campa has rolled out a Durga Puja campaign across Kolkata, using branded trams, Puja pandals and creator-led content to connect with the city’s festive celebrations. The campaign brings the brand into some of the most visible public spaces during the season, blending outdoor branding, on-ground activations and digital storytelling around Durga Puja and Kolkata’s festive … Read more
Bata India has launched its festive campaign, Comfort, but Make It Festive, featuring actor Rakul Preet Singh. The campaign focuses on combining comfort with occasion-led footwear, drawing on Rakul’s own shift from heels to flats while recovering from a back injury. Her preference for comfortable flats forms the heart of the festive message. Rakul said … Read more
Aretto, the design-led kids’ footwear brand, has unveiled U/A: Free the Child, a campaign celebrating children’s curiosity, individuality and freedom to explore. It marks a new chapter for the brand and introduces Leaps Pro V and Leaps Pro, two ranges designed for kids and tweens aged 8 to 13. The campaign challenges the idea that … Read more