FLITE, the footwear brand from Relaxo Footwears, has launched the festive edition of its Style Ka Naya Andaaz campaign, featuring actor Ali Fazal and brand ambassador Sanya Malhotra. The campaign brings the duo back to celebrate the joy of dressing up during the festive season.
The film follows a couple juggling multiple invitations across weddings, parties and festive gatherings. Ali Fazal steps in to introduce them to FLITE’s Buckle Collection, built around a simple idea: changing your footwear can completely change the look of an outfit.
Using the line “same dress ko naya bana dega,” the film highlights the different buckle styles in the collection. It positions them as a practical option for styling the same outfit in fresh ways across occasions, without needing a new wardrobe for every event.
Gaurav Kumaar Dua, co-chief executive officer and whole-time director, Relaxo Footwears, said festive celebrations are about expression and joy, but re-styling outfits for every event can be tricky. With Ali Fazal and Sanya Malhotra leading the campaign, the brand wanted to offer a fun, practical solution. He added that the FLITE Buckle Collection proves the right footwear can instantly transform an outfit, giving consumers the confidence to celebrate every occasion.
