Bata India has launched its festive campaign, Comfort, but Make It Festive, featuring actor Rakul Preet Singh. The campaign focuses on combining comfort with occasion-led footwear, drawing on Rakul’s own shift from heels to flats while recovering from a back injury. Her preference for comfortable flats forms the heart of the festive message.

Rakul said Bata’s festive collection brings a fresh, contemporary feel to the comfort she has always associated with the brand. She noted that the detailing makes the flats feel special and that the extra cushioning matters to her now that she is more mindful of her footwear choices. For her, celebrating festivals means feeling dressed for the occasion and completely at ease.

The campaign was extended on the ground with a Dandiya Night at Vegas Mall, Delhi, on October 18, which Bata said recorded more than 6,000 footfalls. A social media contest also invites consumers to tag a friend who would choose comfortable flats over heels. The festive collection is available across Bata stores, its app and e-commerce platforms.

Jasleen Kaur, head of marketing, Bata India, said the campaign builds on a simple insight: people want to feel dressed for the occasion and be comfortable enough to enjoy it. She added that Rakul’s personal experience makes her a relatable voice for the message, and that through the campaign and consumer experiences, Bata invites people to discover its evolving styles while keeping comfort at the centre of the brand.