Just In Time has launched its latest festive campaign featuring Bollywood actor and brand ambassador Ayushmann Khurrana. The campaign focuses on the thought behind choosing a gift, based on the recipient’s personality and preferences. Set during a family gathering, the film presents gifting as an expression of how well we know someone, using watches as … Read more
Dentsu Creative Isobar has launched a new campaign for KRAFTON India’s BGMI to introduce its Collection Level feature, using the idea of a “Collector” as a mark of achievement within the game. The campaign is built around the line, “Jo BGMI par collection level badhaye, woh Collector ban jaaye.” Link 1: https://youtu.be/vtNmeYK3d2o?si=Aacz2195MPKTZB_4 Link 2: https://youtu.be/iHkELDkMwN8?si=xRVm_WtvDFqfdClH … Read more
Approach Entertainment & Communications has been appointed the PR and communications partner for Inkspell Insight Ignition 4.0, organised by Inkspell Media. The event takes place on October 28, 2026, from 3pm to 6pm at The Auditorium, DLF Cyber Park, Gurugram, and will bring together brands, agencies, marketing leaders, content creators and professionals from India’s advertising, … Read more
Rhea Umesh Mansukhani has been elevated to Head of Marketing at upGrad Enterprise. She previously served as Enterprise Marketing Lead and has been associated with the company since 2025. Before joining upGrad, she worked as a freelance Content and Brand Strategy Consultant and spent nearly five years at Tummoc.
Nouran Hassan has joined Snap as Head of Communications for MENA and APAC, after nearly eight years at Spotify, where she led communications for MENA. She has previously worked with Sony Music Entertainment, Viacom and WSF.
Agasti Kaulgi has joined PwC India as Director of Media Relations and Communications, bringing over 15 years of experience across corporate communications, public relations, digital strategy and journalism. He previously served as Deputy General Manager – Corporate Communications at Tata Motors.
Catch Salt & Spices, a popular brand from the Dharampal Satyapal Group (DS Group), has continued its association with ZEE’s flagship family reality show SAREGAMA for a second consecutive season. The partnership spans Zee TV and ZEE5, reaching audiences across linear television, connected TV and digital platforms. To mark World Food Day, the brand joined … Read more
Delhi has a new party, but this one isn’t asking for votes. BIG FM has unveiled the Entertainment Janta Party (EJP) and introduced RJ Rohan as “Delhi Ka Entertainment Minister.” The creative, audience-led campaign builds up to the launch of the station’s new morning show, BIG MORNINGS, today, October 19. The campaign began with a … Read more
Anmol Biscuits has released a new film, Ami Pujo Shuni, under its ongoing brand platform Har Pal Anmol. Conceptualised by Meraqi Digital, the film tells the story of Nirmal, a visually impaired man, and how he experiences Durga Puja through sounds, scents and everyday interactions rather than sight. The film follows Nirmal through familiar festive … Read more
Media Care Brand Solutions has secured the integrated marketing mandate for haircare and beauty brand Velvetree. The agency will oversee brand strategy, digital marketing, campaign planning, social media management, content and creative development, influencer collaborations and performance marketing. The partnership will focus on speaking to both professional and consumer audiences, including salon owners, hairstylists, beauty … Read more