Just In Time has launched its latest festive campaign featuring Bollywood actor and brand ambassador Ayushmann Khurrana. The campaign focuses on the thought behind choosing a gift, based on the recipient’s personality and preferences. Set during a family gathering, the film presents gifting as an expression of how well we know someone, using watches as a gift that can become part of everyday life.
The campaign features watches from the retailer’s portfolio of 50+ global brands and 10,000+ styles, spanning luxury and premium categories. It builds on the brand’s “Watching Out For You” platform and is being rolled out across social media platforms and the retail network.
Raju Chheda, founder and managing director, said the festive season brings people together and that a gift becomes more meaningful when it reflects how well we know the recipient. Ronak Shah, CEO, added that the season is important for the watch category, and that the brand’s strength lies in offering a wide range of international watches, with its retail network and online platform helping customers find the right fit, whether classic, contemporary or distinctive.
Ayushmann Khurrana said the most special gifts are the ones with genuine thought behind them. He noted that watches make wonderful gifts because they become part of your daily life and, over time, can hold memories of the person who gave them. He added that he enjoyed being part of a campaign that celebrates the joy of making someone feel special.
