Delhi has a new party, but this one isn’t asking for votes. BIG FM has unveiled the Entertainment Janta Party (EJP) and introduced RJ Rohan as “Delhi Ka Entertainment Minister.” The creative, audience-led campaign builds up to the launch of the station’s new morning show, BIG MORNINGS, today, October 19.
The campaign began with a curious teaser, “Dilli Mein Ek Nayi Party Aane Wali Hai,” which got audiences wondering what the party stood for. BIG FM then brought listeners into the conversation through social media interactions, public conversations and creator-led engagement, inviting them to share their expectations and ideas for an entertainment-driven agenda.
The reveal of RJ Rohan as the Entertainment Minister gave the EJP concept its central character. Blending humour, audience participation and BIG FM’s signature entertainment approach, the initiative turns a routine show announcement into a larger campaign that connects radio, digital platforms, creators and listener interactions.
The campaign will continue across BIG FM’s radio and digital platforms, encouraging audiences to follow the EJP story, contribute to its manifesto and find out what their Entertainment Minister has planned. It culminates in the launch of BIG MORNINGS today, with RJ Rohan leading the show and bringing a fresh dose of entertainment to Delhi’s mornings. Through EJP, BIG FM brings its core promise to life: when it comes to this party, the agenda is entertainment.
