Jobs platform foundit (formerly Monster APAC & ME) has appointed Tarun Sharma as Chief Product and Technology Officer (CPTO). In this role, Tarun will lead product and technology innovation, focusing on AI-driven solutions to enhance recruitment across APAC and the Middle East. With extensive experience at global companies like PayPal, Yahoo, Walmart, and Maersk, Tarun … Read more
After over seven years at Ogilvy, Paridhi Bhatiya has joined content platform Pepper as National Head of Content, Creative, and Strategy. She previously led Ogilvy’s Content Force for nearly four and a half years, shaping its digital content narrative. With 18 years of experience across agencies like Tonic Media, Saatchi & Saatchi, and DigitasLBi, Bhatiya … Read more
Debjyoti Dutta has been appointed Chief Commercial Officer (CCO) and Vice President – South-East Zone at Maruti Suzuki India. A company veteran with over 20 years of experience, he previously served as General Manager and Commercial Business Head – South Zone. Dutta brings deep expertise in business development, market expansion, sales strategy, and digital transformation.
Harleen Bhatti has joined Honasa Consumer Ltd. as Vice President – D2C, bringing her expertise in building and scaling direct-to-consumer businesses. With a strong background in digital growth and customer-centric strategies, she is set to drive Honasa’s D2C vision forward. Her appointment marks a key step in the company’s journey to deepen consumer connections and … Read more
Megan Ramm has been elevated to Global Head of Sales at Uber Advertising, marking a key leadership move as the company continues its rapid global expansion. Announcing the news on LinkedIn, Ramm expressed excitement about leading the advertising business, which now spans over 30 countries. Known for her deep industry expertise and growth-driven mindset, she … Read more
Swiggy, in partnership with digital agency PivotRoots (a Havas Company), delivered a high-impact, real-time advertising campaign during IPL 2025, setting a new standard for personalised marketing. Using HockeyCurve’s creative automation technology, the food delivery platform tapped into live match moments to serve hyper-relevant offers that resonated with millions of cricket fans across India. Executed programmatically … Read more
boAt has launched a new campaign, ‘Real Se Bhi Clear’, spotlighting its Aavante Soundbar range during the 2025 T20 season. Strengthening its long-standing relationship with cricket, boAt has partnered once again with Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) as their official audio wearables partner. The campaign features a high-energy film starring cricket icons … Read more
Tata Tea’s iconic social awakening platform, Jaago Re, returns with a powerful new initiative focused on climate change. Titled ‘Har Green Action Se Farak Padega’, the campaign encourages individuals to adopt small, eco-friendly habits that collectively contribute to a healthier planet. At the heart of the campaign is an AI-powered WhatsApp tool, accessible through JaagoRe.com. Developed using … Read more
According to the latest TAM Media Research report, Amul Butter has emerged as the top exclusive advertiser on Hindi and English sports channels during the first 31 matches of IPL 2025 (IPL 18). The report highlights key advertising trends shaping the season’s initial phase, offering insights into brand strategies and category dominance. Parle Biscuits retained … Read more
OPPO India has launched a high-energy brand film as part of its #LiveUnstoppable campaign to promote the all-new OPPO K13 5G smartphone. Set in a vibrant college canteen, the film transforms an everyday setting into an intense gaming battleground, showcasing the K13’s powerful performance and appeal to Gen-Z users. The OPPO K13 5G is positioned as the … Read more
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