YouTube has appointed Gunjan Soni as the Country Managing Director for India. With over 20 years of experience in business, technology, marketing, and e-commerce, Soni will lead YouTube’s growth and innovation efforts in India. Prior to joining YouTube, she served as Group CEO at ZALORA, and held leadership roles at Star India, Myntra, and McKinsey. … Read more
Ranjeev Vij, Executive Director (North) at TBWA India and Managing Director of Nissan United, will step down from his role on May 2, 2025. Having joined TBWA in 2013 from Adfactors PR, Vij led integrated advertising, digital, and media campaigns for key brands like Nissan, Air India Express, Philips, and Eicher Motors. With a rich … Read more
Nitin Agarwal has stepped down as CEO of GlobalBees, a company he co-founded in 2021, citing personal reasons. He will support the handover process until late May. Anuj Jain, with over 23 years of experience at brands like ITC, L’Oréal, and FirstCry, will take over as CEO. Jain, who has been with FirstCry’s parent company, … Read more
VerSe Innovation CFO, Sandip Basu, has stepped down due to health concerns. The company, parent of Dailyhunt, is now seeking a successor as it faces delays in its FY24 audit by Deloitte. Basu, who joined in 2022, has a strong background in telecom, having worked with Bharti Telecom, Fascel, BPL Mobile, XCEL Telecom, and Loop … Read more
The 18th season of the Indian Premier League (IPL 2025) has seen a steady growth in television advertising, with TAM Sports reporting a 6% increase in ad volumes compared to the previous season. Analysing the first 40 matches of IPL 18, TAM’s report reveals significant shifts in both advertiser and brand participation. Ad volume index … Read more
Bisleri International, the renowned packaged drinking water company, has signed on as the official hydration partner for five IPL teams: Delhi Capitals (DC), Gujarat Titans, Mumbai Indians, Rajasthan Royals (RR), and Royal Challengers Bangalore (RCB). This partnership marks the third consecutive season of Bisleri’s involvement with IPL, strengthening its presence in the sports marketing arena. … Read more
The Leapfrog Network (TLF) has announced the acquisition of Popinions, a fast-growing digital brand known for its sharp take on trending issues and pop culture, particularly among Gen Z audiences in India. With over a million followers on Instagram, Popinions has carved out a unique voice in the youth media landscape—one that now joins TLF’s … Read more
Škoda Auto, marking a monumental milestone in its global journey, is celebrating 130 years of innovation and success, alongside 25 years of its iconic presence in India. To honor these achievements, the brand has launched an exciting new campaign: #SkodaSuperstars. This fan-led initiative invites Škoda enthusiasts and followers to be a part of the brand’s legacy, … Read more
In today’s fast-paced professional landscape, landing the right job no longer depends solely on qualifications and experience. It’s about how quickly and effectively you can adapt – and that includes how you prepare for interviews. While many candidates still rely on guesswork and rote memorization, the smartest professionals are now turning to artificial intelligence (AI) … Read more
Reliance Industries’ consumer brands business has seen remarkable growth in FY25, with its iconic beverage Campa achieving double-digit market share in several key states. Acquired in August 2022, Campa has quickly re-established itself in the market, generating over ₹1,000 crore in revenue within 18 months of relaunch. Alongside Campa, Reliance’s packaged water brand Independence has … Read more
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