Urban Company has launched a new brand campaign, Lambi Judai, for its Native RO water purifier line, humorously challenging the traditional dependency on frequent water purifier servicing in Indian households. Executed by creative agency Manja and directed by Indrashish Mukherjee, the campaign offers a satirical take on the emotional goodbyes associated with long separations – but … Read more
CaratLane has launched the second phase of its proposal campaign with a heartfelt new film titled The Nudge, conceptualised and executed by BBH India. The film explores a culturally resonant theme – men delaying commitment – and presents how a small nudge can inspire them to take the next big step. Building on the success of … Read more
TAM Sports has revealed its latest report tracking celebrity endorsements during the first 37 matches of IPL 2025. Ananya Panday emerged as the most visible celebrity, accounting for 9% of total ad volumes, while MS Dhoni topped among sports stars with a 15.1% share in athlete-led endorsements. Celebrity-driven ads maintained a strong presence, forming 61% … Read more
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