Day: May 10, 2025

Cloudnine Group of Hospitals has unveiled its 2025 Mother’s Day campaign, paying tribute to the deeply personal and transformative journey into motherhood. The campaign tenderly captures the emotional milestones women experience – from the moment of a positive pregnancy test to the joy of a first ultrasound, and the physical and emotional changes that come with pregnancy. At the … Read more

ICICI Prudential Mutual Fund has launched its Mother’s Day campaign, “Maa Sab Jaanti Hai”, spotlighting a mother’s timeless wisdom and her knack for making the right choices – especially when it comes to her child’s future. The campaign encourages viewers to shift their mindset from mere saving to strategic investing through Systematic Investment Plans (SIPs). The digital … Read more

For the first time in over a decade, Netflix is giving its user interface a significant overhaul, aiming to make content discovery easier and keep users engaged for longer. The redesigned experience will roll out gradually over the coming weeks and months across TV and mobile platforms. Unveiled by Chief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Stone, … Read more

The Board of Control for Cricket in India (BCCI) has announced an immediate one-week suspension of the TATA IPL 2025, citing rising security concerns. The decision was made public via an official statement on the IPL’s social media platforms. The move follows a serious disruption during Thursday’s match between Punjab Kings and Delhi Capitals in Dharamsala, which was halted midway after air … Read more

Lux Industries, a leading name in Indian hosiery for over five decades, has expanded into the women’s wear segment with the launch of its new brand, Pynk. To support the launch, Lux unveiled a 360-degree campaign titled “Work. Pynk. Play.”, conceptualised by Rediffusion Brand Solutions and directed by Abhishek Varman. Actress Shraddha Kapoor joins as the brand ambassador, representing the confident, modern … Read more

This Mother’s Day, men’s fashion brand Snitch is challenging the growing trend of performative online celebrations with a heartfelt message: be present, not just visible. Through its latest digital campaign, Snitch encourages people to step away from their screens and focus on genuine, offline moments with their mothers. The campaign features a poignant film that critiques how a … Read more

Online bus ticketing platform redBus has launched a touching Mother’s Day campaign titled ‘Make New Memories with Maa’, urging people to reconnect with their mothers through shared journeys and meaningful time together. The campaign centers on the emotional distance that often builds as children grow older and how travel can serve as a bridge back to warmth, connection, … Read more

Swiggy has reported a substantial rise in advertising and promotional expenses for the quarter ending March 31, 2025. The company’s ad spend surged 135% year-on-year to ₹9,777.2 crore, up from ₹4,152.3 crore in Q4 FY24. Compared to the previous quarter (Q3 FY25), ad spend also rose sharply by 30%, reflecting Swiggy’s intensified push for brand visibility and … Read more

Zee Entertainment Enterprises Limited (ZEEL) wrapped up FY25 with a robust performance, overcoming a sharp decline in advertising revenue through strategic diversification and operational efficiency. Despite a 27% year-on-year dip in ad revenue during Q4 FY25 – down to ₹589 million – ZEEL delivered strong overall results, buoyed by growth in digital, subscription, and syndication … Read more

This Mother’s Day, Kenstar has launched a warm and witty digital campaign titled “A Salute to GOAT Moms”, honouring the everyday heroism of mothers. The film, now live on social media, celebrates mothers as the Greatest of All Time (GOAT) for their unwavering resilience, adaptability, and deep emotional intelligence. The campaign highlights how mothers support their children through … Read more