Gulshan Verma is set to join Amazon Ads India to lead its Large Clients Services (LCS) business, marking a strategic move to strengthen Amazon’s advertising portfolio. With over 20 years of experience, Verma has been CEO of JioAds since 2021 and previously led advertising at Disney+ Hotstar, driving significant revenue growth. His extensive background includes … Read more
The Sleep Company has appointed Alpesh Jain as Chief Technology Officer (CTO) to drive its next phase of tech-led growth. With over 16 years of experience across e-commerce, automotive, and hospitality, Alpesh previously served as VP of Technology at The Good Glamm Group. In his new role, he will lead digital transformation and develop scalable, … Read more
Stefi Dsouza has joined United Breweries Ltd. as the Media Lead, marking an exciting new chapter in her career. With a passion for impactful storytelling and media strategy, she is set to drive innovative campaigns and amplify the brand’s presence across platforms. Here’s to brewing bold ideas and refreshing beginnings!
To mark its 20th anniversary, SpiceJet has launched a unique promotional safety awareness campaign featuring Malaika Arora, in collaboration with Amazon MX Player’s Hip Hop India Season 2. The initiative blends traditional inflight safety instructions with modern hip-hop flair, aiming to capture passenger attention through creativity and entertainment. “Kripiya Dhyaan DJ” – A Fresh Take on Flight Safety Titled “Kripiya Dhyaan … Read more
Schweppes, the premium mixer brand from The Coca-Cola Company, has launched a new campaign in collaboration with Blinkit, featuring legendary Punjabi artist Jazzy B. The campaign introduces 10-minute delivery of Schweppes products through Blinkit, offering an instant solution to elevate any party scene. A Remix of Music and Moments The campaign centers on a refreshed version of Jazzy B’s iconic … Read more
Paytm has appointed Ramana Kumar as CEO for its Middle East operations. With over 20 years of experience in fintech, payments, and banking, Kumar previously served as founding CEO of UAE-based Magnati and held senior roles at First Abu Dhabi Bank and the National Bank of Abu Dhabi. Known for driving innovation and scalable payment … Read more
Neha Ahuja has been appointed Vice President of Strategy for Coca-Cola India and Southwest Asia, effective June 1, 2025. She will lead strategic initiatives to drive regional growth and transformation. Neha joins from Boston Consulting Group, where she spent 17 years, most recently as Managing Director and Partner, advising clients across consumer goods, automotive, and … Read more
Feature Currently Available to Select U.S. Users, Broader Rollout Planned Amazon has begun testing a new AI-powered feature that delivers short-form audio summaries on select product detail pages. This move is part of the company’s continued investment in artificial intelligence to enhance the shopping experience. The new functionality provides concise, AI-generated product overviews by analyzing data such as … Read more
Initiative Promotes Gender-Neutral Skincare Habits and Daily Self-Care Skincare brand Deconstruct has concluded its 60-day Skincare Internship initiative, rolled out across India. The campaign aimed to normalize skincare as a daily routine while promoting inclusivity. It received over 1.8 lakh registrations and generated 16.7 crore impressions. The initiative stood out by reserving 50% of its internship spots for men, highlighting the brand’s commitment … Read more
Agency to Lead Strategic Branding, Creative Campaigns, and Digital Marketing Initiatives Stonelam, a joint venture between Stonex Group (India) and Laminam (Italy) and a leading manufacturer in the premium porcelain surfaces industry, has appointed 6 Mile, a full-service creative advertising agency, as its agency of record. Under this partnership, 6 Mile will take charge of Stonelam’s strategic branding, creative campaigns, and digital … Read more
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