New 360-Degree Campaign Aims to Promote Smart Savings and Strengthen Customer Relationships Federal Bank has launched a new integrated marketing campaign titled ‘Savings Ki Vidya’, featuring brand ambassador Vidya Balan. The campaign aims to encourage savings and grow the bank’s deposit base through a combination of humor, relatability, and emotional storytelling. Building on the brand promise “Rishta Aap … Read more
The second half of Day 2 proceeded with an engaging session titled ‘WTF is Creative Leadership Now?’ under the theme ‘IGNITE THE NEW’, powered by SUN NEO and Amar Ujala. This thought-provoking discussion brought together some of the most prominent names in the creative industry including Bobby Pawar, Poet, storyteller, consultant, and man of leisure; … Read more
Fintech entrepreneur and Cred founder Kunal Shah delivered a pointed critique of India’s startup landscape during an event in Bengaluru on Wednesday, emphasizing that excellence is still not embedded in the country’s entrepreneurial culture. “We like to compare ourselves too early before we drive ourselves to excellence,” Shah stated.“Excellence is not a culture yet in India.” His remarks … Read more
Unrolled Data from Week 18 Also Shows Clear Dominance During ‘Operation Sindoor Latest data from BARC India for Week 19 (rolled) confirms Aaj Tak as the undisputed leader in the Hindi news genre. Additionally, unrolled data for Week 18, now available in the public domain, further establishes the channel’s sustained dominance—particularly during the high-impact news cycle around “Operation Sindoor.” According to Aaj Tak, … Read more
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