Shashank Rathod has joined Delhivery as Director of Media & Communications. With over five years at Amazon India as PR Manager, he brings extensive experience in corporate communications and media strategy. At Delhivery, Rathod is expected to lead media outreach and brand communication initiatives, enhancing the company’s public presence
MiQ, a global programmatic media partner, has appointed Vikas Khanchandani as Strategic Advisor for India Commercial. With over 25 years of experience in media, advertising, and digital transformation, Khanchandani will focus on strengthening MiQ’s partner relationships, scaling Advanced TV capabilities, and providing strategic counsel to drive accelerated growth in the Indian market. His appointment underscores … Read more
Nisha Didwania has stepped up as Senior Vice President at Zenith as of April 2025, marking a major milestone in her 18-year journey through India’s media landscape. Known for her strategic brilliance and no-nonsense leadership, Nisha has led major accounts with a focus on integrated planning, digital transformation, and high-performance teams. With past stints at … Read more
Truecaller x Zepto Zepto, the quick commerce platform, has partnered with Truecaller, a global communications leader, to boost user trust, streamline communication, and improve operational efficiency. This collaboration is designed to enhance user engagement throughout the entire Zepto journey-from onboarding to doorstep delivery. Through Truecaller’s Customer Experience Solutions, this alliance brings a new level of clarity … Read more
“Made Like You” Campaign Showcases Everyday Comfort and Style amanté has unveiled a new campaign titled “Made Like You”, centered around the versatility of women’s clothing. The campaign showcases a wide range of products, including lingerie, loungewear, shapewear, and athleisure—each designed to meet the dynamic needs of modern women. The campaign reflects the brand’s focus on comfort, … Read more
JioStar and Sony Pictures Networks India (SPNI) have announced a strategic collaboration to bring live coverage of India’s tours of England in 2025 and 2026 to fans across platforms. Under this content-sharing agreement: Statements from the Stakeholders Sanjog Gupta, CEO, Sports and Live Experiences, JioStar, said: “This collaboration is a win-win for all stakeholders involved-especially Indian cricket … Read more
A New Era Begins with Manushi Chhillar as the Face of Wella Professionals Wella Professionals has announced Manushi Chhillar as its new brand ambassador for the Indian market. This marks a significant moment for the brand, as it introduces a brand face after several years-signaling a renewed focus on bold beauty, self-expression, and cutting-edge hair artistry. Leadership … Read more
Strong Profit Growth Fueled by Strategic Investments and Innovation Gillette India announced its financial results for the third quarter of FY25, reporting a 60% year-on-year increase in net profit. The company’s profit surged to ₹158.68 crore for the quarter ended March 2025, compared to ₹99.09 crore in the same period last year. This growth was largely driven by strong performance … Read more
It’s not every day that someone manages to get one up on Karan Johar, and in Myntra’s latest ad, that day didn’t arrive either. In the playful new spot, a group of stylish, high-society personalities- including Masaba Gupta, Ratna Pathak Shah, Neelam Kothari, and Rohan Joshi-try to shame Johar for shopping on Myntra, especially during sales. Their criticism? Not that he … Read more
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