Ameer Ismail has stepped down as President of Lintas Live after a remarkable 28-year tenure with MullenLowe Lintas Group. A driving force behind the agency’s transformation into a digital-first, award-winning PR powerhouse, Ismail led integrated campaigns for top global brands and championed a multidisciplinary approach. Since joining in 1996, he held multiple leadership roles, helped … Read more
Shaurya Sharma has joined Zee TV as Vice President and Head of Marketing, after over two years at Sun TV Network, where he led marketing for Sun Neo, Sun Marathi, and Sun Bangla. With 13 years of experience across advertising, media planning, trade, and digital marketing, Sharma has previously held key roles at Disney Star, … Read more
Dettol, one of India’s leading germ protection brands, has announced cricket legend Mahendra Singh Dhoni as the new brand ambassador for its range of soaps, bodywash, and handwash products. To kick off the partnership, the brand is unveiling its first TVC for Dettol Icy Cool, conceptualised by McCann Worldgroup. Set on the sidelines of a cricket … Read more
The company plans to launch electric cycles and two new models within the next year. BGauss, a lifestyle-enhancing electric mobility brand from the promoters of RR Global Group, has announced Bollywood actor Ajay Devgn as its new brand ambassador. The move aligns with the company’s ongoing efforts to expand in India’s fast-growing electric two-wheeler market. … Read more
The #KaamYahinBantaHai campaign was developed in partnership with creative agency ART-E Mediatech. IndiaMART has unveiled its latest campaign, Kaam Yahin Banta Hai, emphasizing the platform’s key strengths-product variety, convenience, and competitive pricing. The campaign underlines IndiaMART’s scale and trustworthiness, featuring highlights such as 40% GST-verified sellers, over 8 million product reviews and ratings, and a 4.8-star … Read more
Forbes India commemorates its 16th anniversary with a special edition themed ‘Disruption’, spotlighting the transformative forces reshaping India’s economic, social, and cultural landscape. Titled ‘Giant Strides’, the issue explores how disruption-often seen as a challenge-can be a catalyst for progress and innovation. For over 16 years, Forbes India has chronicled the country’s entrepreneurial journey, documenting the evolution … Read more
Agency to handle media planning, strategy, and investments across platforms dentsu X India has secured the integrated media mandate for Okaya Power, a leading power solutions brand. The account was won following a competitive multi-agency pitch and will be managed from the agency’s Gurugram office. Under the mandate, dentsu X – the data and tech-driven … Read more
Revenue sees slight dip; expenses rise on operational costs Procter & Gamble Hygiene and Health Care Ltd. spent ₹121.16 crore on advertising and sales promotion during the March quarter, down from ₹158.34 crore in the previous December quarter. For the nine-month period ending March 31, total ad and promotional expenses stood at ₹452.44 crore. The … Read more
Move comes amid criticism of ANI’s copyright enforcement practices The Press Trust of India (PTI) has announced a new initiative to provide YouTube content creators with “highly affordable access” to its video library. This move comes as a growing number of digital creators voice frustration over Asia News International (ANI)’s strict copyright enforcement. In a … Read more
Pride of Cows, a single-origin, farm-owned milk brand, has launched a bold new campaign urging consumers to ask a simple yet powerful question: “What’s the source of your milk?” Amid growing consumer demand for transparency in food sourcing, the campaign encourages individuals to reflect on where their milk comes from-going beyond typical brand messaging to advocate … Read more
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