May 31, 2025 - Page 2 of 2 - Viral Vault India | Marketing, Ads, Brands, Campaigns, and More

Nykaa’s Advertising Spend Rises 31% to ₹244 Crore in Q4 FY25

May 31, 2025 by Newsroom

Full-year profit jumps 81.3% to ₹72.07 crore Beauty and fashion e-commerce platform Nykaa, operated by FSN E-Commerce Ventures, has reported strong financial results for the fourth quarter and full fiscal year 2025. In Q4 FY25, Nykaa’s advertising expenditure (adex) surged by 31% to ₹244 crore, up from ₹186 crore in the same quarter last year. This increase reflects the brand’s intensified … Read more

Amazon Inks AI Content Licensing Deal with The New York Times

May 31, 2025 by Newsroom

Agreement includes access to news articles, NYT Cooking, and The Athletic content Amazon has signed a multiyear content licensing agreement with The New York Times, granting the tech giant access to a wide range of editorial material for use across its AI platforms. The agreement includes access to news articles, NYT Cooking, and The Athletic, marking The Times’s first deal specifically focused … Read more

Nykaa’s Advertising Spend Rises 31% to ₹244 Crore in Q4 FY25

Amazon Inks AI Content Licensing Deal with The New York Times

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