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WPP Media Launches ‘Open Intelligence’ – A Predictive Data Solution Powered by AI

The platform introduces the industry’s first Large Marketing Model to drive smarter, faster, and more effective marketing decisions. WPP Media has unveiled ‘Open Intelligence’, a next-generation data solution and the advertising industry’s first Large Marketing Model (LMM). Designed to harness the power of predictive insights, Open Intelligence aims to improve marketing performance and deliver stronger business outcomes in … Read more

Specta Quartz and Gauri Khan Launch Campaign Highlighting Hidden Risks of Kitchen Surfaces

The new film questions the balance between beauty and hygiene in Indian kitchens. Specta, a premium Indian brand known for its engineered quartz surfaces, has unveiled a new ad campaign featuring brand ambassador Gauri Khan. The campaign encourages Indian homeowners to think critically about the unseen hygiene risks of their kitchen countertops-often chosen for their looks … Read more

Rediffusion and RAIDS Craft AI-Powered Film for Danone’s Protinex

A first-of-its-kind initiative in India, the film is conceptualised by Pramod Sharma and produced entirely using artificial intelligence. Danone, a global leader in nutrition, health, and wellness, has partnered with Rediffusion and RAIDS to produce a groundbreaking digital film for its flagship brand Protinex-entirely created using artificial intelligence (AI). This pioneering campaign aims to ignite a nationwide protein … Read more

L’Oréal Paris Unveils Casting Crème Gloss Campaign Featuring Global Ambassador Alia Bhatt

Fresh off her Cannes debut, Alia Bhatt sets hair goals and celebrates self-expression in this vibrant new campaign. L’Oréal Paris has launched a new campaign for its latest Casting Crème Gloss range, featuring global brand ambassador Alia Bhatt. Building on the momentum of her debut at the Cannes Film Festival, Alia now takes center stage … Read more

Godrej Industries Group & Bhamla Foundation Launch #BeatPlasticPollution Campaign for World EnvironmentDay

Ajay Devgn and Sharvari Wagh lead the movement for sustainability through simple, conscious choices. Godrej Industries Group (GIG), in collaboration with Bhamla Foundation and BMC, has launched a campaign for World Environment Day titled #BeatPlasticPollution. Supported by UNEP, the campaign features actors Ajay Devgn and Sharvari Wagh, and promotes awareness on plastic pollution and environmental conservation through simple, meaningful … Read more

Huda Beauty Reclaims Full Ownership, Becomes Fully Independent Brand

Huda Kattan ends eight-year partnership with TSG Consumer Partners, regains full control of her beauty empire. Huda Beauty, the globally recognized beauty brand, has officially returned to full independence. Founder and co-CEO Huda Kattan has concluded the brand’s eight-year partnership with TSG Consumer Partners, reacquiring the equity previously held by the firm. TSG Consumer first acquired a minority … Read more

Glucon-D Keeps Kids Energised in Summer Heat with ‘Energy Ka Gola’ Initiative

Over 10,000 children across four cities received chilled, energy-boosting golas to stay active outdoors. As scorching temperatures swept across Indian cities this summer, Zydus Wellness’ Glucon-D launched a special initiative titled ‘Energy Ka Gola’ to help children stay active outdoors despite the intense heat. Reaching over 10,000 children in Lucknow, Hyderabad, Kolkata, and Mumbai, the campaign provided refreshing ice golas infused with glucose and Vitamin … Read more

HSBC Mutual Fund Inspires Indians to #RetireToMore Life, Passion, and Freedom

New campaign encourages smart retirement planning through SIPs, targeting professionals aged 30–45. HSBC Mutual Fund has launched a new investor education initiative titled #RetireToMore, reimagining retirement as a time for more life, passion, and freedom-not the end, but a meaningful new beginning. The campaign stems from findings in the HSBC Quality of Life report, which reveals that 4 in … Read more