WPP Media Launches ‘Open Intelligence’ – A Predictive Data Solution Powered by AI
The platform introduces the industry’s first Large Marketing Model to drive smarter, faster, and more effective marketing decisions. WPP Media has unveiled ‘Open Intelligence’, a next-generation data solution and the advertising industry’s first Large Marketing Model (LMM). Designed to harness the power of predictive insights, Open Intelligence aims to improve marketing performance and deliver stronger business outcomes in … Read more