‘Help us not waste this food’: The Whole Truth wins internet with honest, no-waste marketing move Mumbai-based health food brand The Whole Truth has garnered widespread praise online for a transparent initiative aimed at reducing food waste by distributing near-expiry products to customers. The story started when X user Uddhav Parab shared a photo of … Read more
Ogilvy India has officially launched Ogilvy Consulting, its strategic business transformation arm, appointing Neeraj Bassi as the India Head of the new practice. Bassi will operate out of the Ogilvy Gurugram office, where he will also serve as Head of Strategic Planning for Ogilvy India (North). Globally, Ogilvy Consulting focuses on solving three critical business challenges-Growth … Read more
PokerBaazi has officially announced Gunisha Sinha as its newest Game Ambassador, also known as a Team Pro. With this appointment, Gunisha joins the elite PokerBaazi Team Pro lineup alongside Indian poker stalwarts Abhishek Goindi, Zarvan Tumboli, and Laksh Pal Singh. A qualified dentist and classically trained musician, Gunisha represents a new wave of professionals reshaping … Read more
To mark World Environment Day, bigbasket, a TATA enterprise and leading online supermarket, has transformed bus shelters in Hyderabad, Bengaluru, and Delhi into lush green billboards. These garden installations bring sustainability into the daily commute, turning ordinary transit points into living testaments of environmental responsibility. In Bengaluru, one such shelter features the message: “With EVs … Read more
Only Much Louder (OML) and TribeVibe Entertainment, a BookMyShow enterprise, have joined forces to launch a landmark 60-city stand-up comedy tour featuring celebrated comedian Zakir Khan. This strategic partnership combines Zakir’s mass appeal, OML’s talent expertise, BookMyShow’s audience insights, and TribeVibe’s production strengths to deliver a large-scale live entertainment experience. Set to reach over 160,000 … Read more
Team Pumpkin, a digital-first marketing agency, has secured the digital mandate for MamyPoko Pants Bangladesh, expanding its footprint in the baby care category. The agency will lead digital strategy and execution across social media, influencer marketing, and performance-driven campaigns. MamyPoko Pants, a flagship brand from Unicharm Corporation, continues to grow its presence in both Indian … Read more
OMD, a global media agency under Omnicom Media Group, has been appointed the media agency of record (AOR) for Under Armour across the Asia-Pacific (APAC) region. The appointment follows an extensive six-month competitive pitch involving several top agencies. Effective July 1, 2025, OMD will handle both brand and performance media planning and buying for Under … Read more
This World Environment Day, Maggi has launched a new campaign focused on encouraging responsible waste segregation. With the message that “everything has its place,” the film delivers a powerful call to action using everyday scenarios that highlight misplacement-like shoes in a refrigerator or a laptop on a clothesline. These visuals gently illustrate how even small … Read more
Motorola India has launched a bold new campaign for its Motorola Razr 60, creatively highlighting the phone’s eye-catching design and public appeal. Conceptualised and executed by Only Much Louder (OML), the campaign features celebrities Milind Soman, Rithvik Dhanjani, and Aparshakti Khurana in staged public encounters that sparked widespread curiosity. In a series of planned moments … Read more
Urban Company has released the fourth instalment of its powerful Dignity of Labour campaign, conceptualised by Fundamental. The new short film subtly but strongly addresses India’s ingrained bias between blue-collar and white-collar migration. The film contrasts the admiration for white-collar professionals moving from small towns to cities with the quiet prejudice against blue-collar workers making similar moves. … Read more
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