Greaves Electric Mobility (GEML), the e-mobility arm of Greaves Cotton, has appointed Vikas Singh as its new Managing Director, effective June 2, 2025. An FMS Delhi alumnus, Singh brings rich experience from leadership roles across Indian and multinational firms, with a strong track record in driving growth and transformation in consumer-facing and regulated sectors.
Video conceptualised and produced by Togglehead Studios. Arvind, the renowned textile-to-retail conglomerate, has released a touching new film titled “Unspoken Love” in celebration of Father’s Day. The campaign sheds light on how fathers express their love through quiet, everyday moments-moments that Arvind has been part of across generations. The film captures the enduring bond between a father … Read more
Campaign debuted during the 23rd Zee Cine Awards 2025 with simultaneous premieres across TV and digital platforms. Zee Kannada, one of Karnataka’s leading entertainment channels with a reach of 45 million viewers across 12 million households, has unveiled its new brand identity and ethos: ‘Sadaa Nimmondige Nimma Zee Kannada’. Rooted in Kannada culture and values, the … Read more
Shoppers can enjoy up to 50% off across 300+ brands, with added benefits for HDFC credit card users. Lifestyle has officially launched its highly anticipated End of Season Sale (EOSS), offering up to 50% off on a wide array of products. The campaign is led by actor Tamannaah Bhatia, who has partnered exclusively with the brand … Read more
Anand Vaidya has joined Alvarez & Marsal as Associate Director – Public Relations, GESS, as announced via LinkedIn. He recently stepped down as Director of Marketing and Corporate Communications at SaaS firm WebEngage, where he led brand strategy and communication efforts. Vaidya joined WebEngage in 2021 as Global Lead for PR and Corporate Communications. His … Read more
Launch includes two new TVCs highlighting the brand’s commitment to purity and tradition. Brahmins, the Kerala-based food brand known for its authentic range of spices, ready-to-cook breakfast mixes, pickles, and traditional desserts, has unveiled a new brand identity that draws inspiration from Kerala’s cultural richness. As part of the Wipro Consumer Care and Lighting Foods portfolio, the brand has … Read more
A tribute to the quiet strength and everyday heroism of fathers. Canara HSBC Life Insurance Company (“Canara HSBC Life Insurance”) has unveiled a new social media film to commemorate Father’s Day, celebrated on June 15. The film pays homage to the often-overlooked, yet deeply impactful role that fathers play in our lives. Through a poignant and … Read more
Rush by Hike Launches First Brand Campaign #ChaloJeetKiChaal Featuring Krushna AbhishekCampaign targets strategic gamers across India with a multi-channel media push. Rush by Hike, the skill-based casual gaming platform, has launched its debut brand campaign titled #ChaloJeetKiChaal, featuring popular actor-comedian Krushna Abhishek. The campaign celebrates the rise of strategic and skill-driven gaming in India and is set … Read more
Campaign promotes safer food storage through the Freshlock Shield technology. Freshwrapp, the food packaging brand from Hindalco Industries, has launched a nationwide campaign titled ‘Bacteria Ki Entry Ko Rokey’, featuring celebrity chef Vikas Khanna. The campaign emphasizes the importance of hygienic food storage and introduces Freshlock Shield, a technology designed to block bacterial entry and preserve food freshness. The … Read more
New AI-powered feature on Kokai platform offers deeper insights and greater transparency for advertisers and publishers. The Trade Desk has announced the launch of Deal Desk, a new feature on its Kokai platform, designed to streamline the performance of digital advertising deals. This innovation allows advertisers to manage direct and upfront commitments with publishers while offering real-time transparency … Read more
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