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Cipla Health Appoints Neena Gupta as Brand Ambassador for Cipladine’s ‘Fast-Aid’ Campaign

New campaign by Lowe Lintas highlights Cipladine as the go-to solution for quick first-aid relief Cipla Health, a key player in India’s consumer healthcare space, has launched a new campaign titled “Cipladine – Aapka Fast Aid Expert”, introducing acclaimed actress Neena Gupta as the brand ambassador. The campaign aims to reaffirm Cipladine’s reputation as a reliable first-aid solution … Read more

Ajmal Perfumes Names Saif Ali Khan as Brand Ambassador

Ajmal Perfumes Names Saif Ali Khan as Brand AmbassadorActor to feature in a 360° campaign celebrating the legacy and modernity of Indian perfumery Ajmal Perfumes, a renowned fragrance house with a legacy of over 300 unique scents, has officially announced Saif Ali Khan as its new brand ambassador. With a reputation for blending heritage with modern sensibilities, … Read more

Tata’s BigBasket to Launch 10-Minute Food Delivery Service by FY26-End

Tata’s BigBasket to Launch 10-Minute Food Delivery Service by FY26-End BigBasket, backed by the Tata Group, is preparing to enter the 10-minute food delivery segment by the end of fiscal year 2026, aiming to strengthen its presence in India’s fast-growing quick commerce (Q-comm) market. BigBasket co-founder Vipul Parekh told Reuters that the company plans to leverage dark … Read more

Publicis Secures Mars’ $1.7 Billion Global Media Account, Replacing WPP

Publicis Secures Mars’ $1.7 Billion Global Media Account, Replacing WPP In a major shift within the advertising industry, Mars Inc. has awarded its $1.7 billion global media account to Publicis Groupe, ending its long-running partnership with WPP. The French advertising giant will now oversee media, production, commerce, paid social, and influencer marketing across more than … Read more

TVS RONIN Teams Up with TBWA\India to Master #TheArtOfProtection

The Art of Protection: where preservation meets protection A celebration of Indian art styles like Warli, Khovar, Gond, and more TVS RONIN, inspired by its philosophy of “Riding Unscripted,” has proudly partnered with TBWA\India to launch a special World Art Day campaign: ‘The Art of Protection’. This limited-edition series of helmets not only celebrates the rich heritage of … Read more