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Pocket FM Unveils New Campaign Featuring Global Influencers

The quirky, phygital series highlights the need to cut through digital noise and rediscover immersive storytelling. Pocket FM has rolled out a new campaign that tackles the growing issue of content overload in today’s hyper-connected world. Titled “India, Kuch Acha Suno,” the campaign takes a playful yet meaningful approach-bringing international influencers to Indian streets to experience traditional roadside ear … Read more

Anagram Media Labs Wins Social Media Mandate for inDrive India

Anagram Media Labs Wins Social Media Mandate for inDrive IndiaThe agency will lead content strategy, digital storytelling, and community engagement to build inDrive’s brand presence across Indian markets. Anagram Media Labs, a full-service marketing agency, has been appointed to manage the social media mandate for inDrive India, expanding its existing partnership with the global ride-hailing platform. … Read more

Meta AI Sparks Everyday Exploration with ‘Aaj Kya Karoge?’ Campaign

The campaign, created by DDB Mudra, positions Meta AI as a tool for inspiration and daily creativity. Meta has launched its intelligent assistant, Meta AI, in India with a campaign rooted in a simple, familiar question: “Aaj kya karoge?” (What will you do today?). Conceptualised by DDB Mudra, the campaign aims to reshape how people see and interact with … Read more

Kickers Appoints Team Pumpkin as Digital Agency for India Launch

The strategy blends heritage-driven storytelling with localised content and high-impact performance marketing. Kickers, the iconic French lifestyle and footwear brand, has officially made its debut in the Indian market. To spearhead its digital presence, Kickers has partnered with Team Pumpkin as its integrated digital media agency, with the Kolkata team leading the mandate. The collaboration kicked off with the … Read more

Aurionpro Solutions Unveils Revamped Brand Identity

The refreshed logo showcases a stylized ‘O’ with flowing cuts-symbolizing openness, connectivity, and scalability in enterprise tech. Aurionpro Solutions, a leading global enterprise technology provider, has introduced a new brand identity, marking its strategic evolution toward a product-centric, IP-led business model. Central to this rebranding is a bold new philosophy: “Lead the Next.” This mantra reflects Aurionpro’s … Read more

Papa Ka Batua Gets a Makeover in Instamart’s Father’s Day Campaign

Instamart’s “Daddy Deals” brings last-minute gift options like wallets, watches, razors, belts, and phones—delivered in just 10 minutes. For many Indian fathers, a wallet isn’t just a money holder-it’s a mini time capsule. This Father’s Day, Instamartreimagines this beloved symbol through a playful, nostalgic lens with its latest campaign. Instamart’s digital film celebrates the iconic “papa … Read more

Air India Goes Dark on Social Media Following Ahmedabad-London Flight Tragedy

Air India changes profile images to black across all platforms in a gesture of mourning and solidarity. Following the tragic crash of Air India Flight AI171, the airline has turned all its official social media accounts dark as a mark of respect for the lives lost. Air India’s profiles on X, LinkedIn, Instagram, and Facebook now feature a plain … Read more