~ Earns global recognition for its well-timed, and witty storytelling ~ Publicis Groupe’s creative powerhouse BBH India has earned global applause with a Bronze Lion at Cannes Lions International Festival of Creativity 2025 for Garnier L’Oréal’s campaign ‘Bassi vs Garnier Men Facewash’. BBH India bagged the Lion under the category, ‘Social & Creator Lions – … Read more
Conceptualised and produced in-house by CashKaro’s brand and creative team CashKaro ups satire with new #CoinsVSCashback ad: ‘GoatSwami’ CashKaro has launched its latest spot under the #CoinsVSCashback campaign-“GoatSwami”, a humorous take on Indian primetime debate shows. Set in a chaotic newsroom, the spoof mocks loud anchors and over-the-top panelists while spotlighting the real value of cashback over coin-based rewards. … Read more
NDTV has welcomed Meenakshi Kandwal to its editorial team, bringing over 15 years of experience in anchoring, reporting, and digital content creation. Known for her impactful storytelling and strong youth connect, Meenakshi has hosted shows on Aaj Tak and Times Now Navbharat, and gained wide digital following. Her field reporting, including a notable journey from … Read more
New film by Method Productions celebrates resilience and youth culture Casio’s G-SHOCK partners with Vicky Kaushal for new campaign G-SHOCK, the iconic watch brand from Casio, has launched its latest campaign, ‘Rise Above the Shocks,’ featuring brand ambassador Vicky Kaushal. The campaign underscores G-SHOCK’s commitment to resilience, toughness, and individual style, targeting a new generation navigating expectations, setbacks, and pressure. … Read more
WPP Media agency to lead digital and offline strategy, planning, and execution WPP Media’s EssenceMediacom to drive Nilkamal’s media strategy WPP Media has been awarded the full-service media mandate for Nilkamal, with EssenceMediacom taking charge across digital and offline platforms. The scope includes media planning and buying, digital strategy, and execution, with a focus on accelerating Nilkamal’s brand presence among modern, digitally engaged consumers. A … Read more
Tetley Green Tea introduces Slim Care and Beauty Care variants in nationwide launch Tetley unveils new functional green teas with Kriti Sanon as the face of the campaign Tetley Green Tea, under Tata Consumer Products, has launched two wellness-focused variants-Tetley Green Tea Slim Care with L-Carnitine, and Tetley Green Tea Beauty Care with Biotin. These new offerings are formulated to support fat … Read more
Honasa Consumer, the parent company of Mamaearth and other leading brands, has appointed Yatish Bhargava as Chief Business Officer. With 17 years of experience across Flipkart and HUL, Yatish will lead business operations, drive category leadership, and scale omnichannel growth. His strategic expertise and consumer-first approach align with Honasa’s vision to shape the future of … Read more
The Hindu Group has appointed A John Justin as Head of Brand Marketing. With over 20 years of experience across top media brands like Midday, Fever FM, and Ananda Vikatan, John returns to THG, bringing deep expertise in brand strategy across print, radio, and digital. Reporting to Aparajita Biswas, Head of Marketing, he will lead … Read more
Arpit Agarwal has taken charge as Data Science Manager at Google Play Games India, where he will lead data science and analytics efforts to drive success for game developers globally. With a focus on leveraging insights to power growth and engagement, Arpit aims to elevate the gaming experience for both creators and users on the … Read more
New campaign featuring the actor to launch this summer A long-standing association continues AbhiBus, the bus ticketing platform under ixigo, has announced the renewal of its enduring partnership with Indian film star Mahesh Babu, marking the ninth consecutive year of collaboration. Since 2016, Mahesh Babu has served as the face of AbhiBus, making this one of the longest-running brand-celebrity partnerships in … Read more
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