Wooden Street has appointed Amit Phutane as its new Chief Business Officer. With over two decades of leadership experience across D2C, retail, and e-commerce, Phutane has previously led growth at Neeman’s and Duroflex, and held senior roles at Bombay Dyeing, Ola, and Disney. Known for driving business transformation and customer-centric strategies, he will now lead … Read more
Havas India has appointed Uditvanu Das as AVP at Havas Play, where he will focus on creating impactful experiences in sports, content, and entertainment. He joins from Burman Sports, where he led sales and business development, and has previously held key roles at JSW Sports and Rajasthan Royals.
Suyash L has been appointed as Associate Vice President and Head of Branded Content at Bennett Coleman & Co. Ltd. (The Times of India). He returns to BCCL after nearly eight years at Jagran New Media, where he served as Vice President, and has also led branded content at Network18. This marks his second stint … Read more
Dabur India has announced the launch of Siens by Dabur, a direct-to-consumer nutraceutical brand marking the company’s official entry into the fast-growing wellness and supplements space. Pronounced “Science,” Siens is designed to meet the needs of today’s digitally native consumer with formulations backed by clinically studied ingredients and Dabur’s 141-year heritage of health expertise. Focused Wellness Categories Siens offers products across three … Read more
Birla Tyre has announced a comprehensive brand revamp with the launch of a new logo and website, signaling its renewed vision under the stewardship of new promoters Himadri Speciality Chemical and Dalmia Refractories. The refreshed brand identity features a custom wordmark designed to convey speed and motion, paired with a tiger symbol that embodies strength, agility, and forward momentum. The updated colour palette-blue and orange-underscores the brand’s renewed … Read more
Reddit has named cricket legend Sachin Tendulkar as its new brand ambassador, strengthening its connection with cricket fans and expanding its presence in the global sports conversation. This partnership is a strategic move to deepen engagement across Reddit’s thriving sports communities, which have seen over 30% year-on-year growth. Reddit currently hosts more than 1,000 active sports communities, including partnerships with … Read more
Reliance Jio has announced a strategic partnership with KRAFTON India, the publisher of BATTLEGROUNDS MOBILE INDIA (BGMI), to introduce the country’s first mobile gaming-specific data plan. This pioneering initiative aims to fuel India’s rapidly expanding mobile gaming ecosystem. The newly launched Jio Gaming Pack, priced at Rs. 495 per month, bundles ultra-fast 5G connectivity, access to cloud gaming, and exclusive in-game rewards for BGMI … Read more
Meta Platforms has announced a major shift in Facebook’s video strategy: moving forward, all newly uploaded videos on Facebook will be classified as Reels. The change aims to simplify content creation, streamline user experience, and align Facebook more closely with the short-form video trend that continues to dominate social media. As part of this transition, the existing Video tab on … Read more
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