Sony Pictures Networks India (SPNI) has appointed Mukund Acharya as Chief Technology Officer, effective June 19, 2025. With over 29 years of experience, Mukund will lead SPNI’s enterprise tech, LIV technology, and broadcast operations, driving digital transformation and innovation across platforms. He joins from Disney+ Hotstar (now JioStar), where he led key projects like the … Read more
The ad, created by McCann Worldgroup, brings to life the product’s stain-repelling promise through a fun, family-centric narrative. Asian Paints has launched its latest innovation in home décor-Apcolite All Protek, a premium interior emulsion designed to offer high durability, advanced stain resistance, and elegant aesthetics. Featuring Lotus Effect Technology, the paint provides a powerful shield against common … Read more
Bisleri Named Official Hydration Partner for GMR Rugby Premier LeagueLeague features six city-based teams across India. Bisleri International has been named the Official Hydration Partner of the inaugural GMR Rugby Premier League (RPL), reinforcing the league’s mission to elevate rugby’s profile in India. The GMR RPL, a franchise-based Rugby 7s competition, kicked off on June 15, 2025, at the Andheri Sports Complex … Read more
Popular news anchor Shubhankar Mishra has joined NDTV, further strengthening the channel’s dynamic anchoring line-up. Known for his engaging style and strong connect with viewers, Mishra’s addition is set to bring fresh energy and depth to NDTV’s news presentation.
Timed with National Watch Day, the campaign promotes mindful living and analog connection. Timex, a legacy brand with over 170 years of watchmaking heritage, has unveiled its 2025 campaign titled ‘Analog Life | Make Time Yours’, encouraging people to embrace intentional living and be more mindful of how they spend their time. The campaign aligns with the celebration of National … Read more
ZOFF Foods Enters Ready-to-Cook Segment, Partners with Reliance RetailNew range includes 5-Minute Gravies and 1-Minute Marinades, available nationwide. ZOFF Foods, the Raipur-based whole spice brand, has expanded into the Ready-to-Cook (RTC) category with the launch of its new ‘Quick Homestyle Food’ range. Marking a strategic move in its offline retail journey, the brand has partnered with Reliance Retail to distribute the … Read more
Mihir Wakharkar has joined Flipkart as Director of Growth Marketing, as announced on his LinkedIn. He spent over three years at Rebel Foods, most recently serving as Business Head – D2C & Q-commerce, where he led P&L, budgeting, and revenue for the brand’s direct-to-consumer platforms.
The high-energy campaign is live across YouTube, Instagram, and Meta platforms. Snitch, the D2C men’s fashion brand known for its trend-forward apparel, has launched a dynamic new campaign titled ‘Last Minute? Snitch It.’ The campaign spotlights the brand’s signature blend of fast fashion and under-48-hour delivery, catering to the spontaneous lifestyle of today’s modern man. The campaign comprises three high-octane films, … Read more
Conceptualised by brand consultant Renuka Jaypal, with filmmakers Arabbhi Athreya and Avinash. Peps Industries, a leading spring mattress brand, has rolled out a new multilingual campaign titled “Spring is King”. The campaign blends humour with science to address common myths surrounding mattresses, particularly highlighting the benefits of natural spring mattresses over synthetic alternatives. The campaign features seven … Read more
The agency recently gained buzz for its MS Dhoni–Animal parody campaign for e-cycle brand EMotorad. Zerodha co-founder Nikhil Kamath has made a strategic investment in One Hand Clap, the creative agency founded by Aakash Shah and Naveed Manakkodan, both former members of the now-dissolved comedy collective All India Bakchod (AIB). The announcement was shared via Aakash Shah’s Instagram, where he reflected … Read more
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