Day: June 23, 2025

Myntra has launched a witty new campaign for M-Now, its expedited delivery service that promises fashion and beauty essentials in ~30 minutes across Bengaluru, Delhi-NCR, and Mumbai. Conceptualised by DDB Mudra, the campaign stars Vihaan Samat, Sumukhi Suresh, Sakshi Shivdasani, and Ayesha Kanga, each known for their strong audience connect and relatable personas. The campaign comprises two ad films that humorously … Read more

In a bold and refreshingly collaborative gesture, Britannia Industries marked Pride Month with a front-page ad in The Times of India that went beyond brand messaging-it extended an open invitation to a competitor. The ad, under the banner “Flavours of Equality,” showcases a vibrant rainbow-themed pack of Britannia Good Daycookies. Each flavour-Cashew, Butter, Pista Badam, Chocolate, and Fruit & Nut-represents a colourful layer in … Read more

As part of its ongoing commitment to diversity and inclusion, IKEA India has introduced a limited-edition, rainbow-coloured PILLEMARK doormat to celebrate Pride Month. Positioned prominently at store entrances across the country, the initiative symbolises the brand’s support for the LGBTQIA+ community, aiming to create a more welcoming and affirming experience for all customers. Conceptualised by Leo India, the campaign is accompanied by … Read more

Foxtale, the homegrown skincare brand known for rewriting beauty norms, has unveiled a refreshingly unconventional campaign featuring a surprising yet compelling duo – Orry, Gen Z’s viral personality, and Neena Gupta, the acclaimed actor and icon of unapologetic authenticity. The campaign, titled “Glow-Up Showdown”, is set in the dressing room of an upcoming shoot. It opens with Orry … Read more