Ruhee Das has been appointed as Marketing Director at Sony Pictures Entertainment for Sony Pictures Television. With over 12 years of experience, she has led impactful marketing campaigns and driven brand growth across roles at Viacom18, Bennett Coleman and Co., Propellum, and Godrej. Previously the Marketing Lead at Sony Pictures Television, Ruhee brings strategic expertise … Read more
The NUWA collection blends abstract design with modern wearability, celebrating strength and style. Malabar Gold & Diamonds has unveiled its latest natural diamond jewellery line, NUWA by Mine Diamonds, spotlighting abstract aesthetics and contemporary elegance. The collection features sleek silhouettes and versatile designs crafted for the modern woman. The launch is supported by a new campaign … Read more
Casio Calculators Marks 60 Years with ‘The Calculator India Trusts’ CampaignThe nationwide campaign celebrates the brand’s legacy of trust and impact across generations. Casio Calculators is celebrating 60 years since the launch of its first electronic desktop calculator. To commemorate this milestone in India, the brand has introduced a new campaign titled “The Calculator India Trusts”, … Read more
Featuring LGBTQIA+ creator Lauren Robinson, the campaign champions visibility, colour, and authentic expression. Nasher Miles, in partnership with Myntra, has launched its latest Pride campaign titled ‘Show Your Colour With Pride’, which went live on June 20. The campaign celebrates LGBTQIA+ identity, self-expression, and visibility through bold storytelling and impactful visuals. This year, the spotlight is … Read more
The campaign highlights the crucial “middle” stage of entrepreneurial journeys. Tally Solutions, a leading provider of business automation software, has launched the latest edition of its #StartsWithOne campaign, aligning with this year’s Tally MSME Honours. Now in its fifth year, the initiative continues to recognize and celebrate the growing impact of emerging entrepreneurs who are … Read more
Rebranding redefines sleep as a pillar of modern well-being. Symphonies Life, the premium mattress and sleep solutions brand, has introduced a new brand identity in collaboration with creative agency VOLUME. This transformation marks a strategic evolution-from offering just products to becoming a holistic sleep and lifestyle brand. The rebranding seeks to shift perceptions of sleep … Read more
The refreshed identity features a fingerprint blended with butterfly wings, symbolising individuality and transformation. Butterfly, the well-established kitchen appliance brand, has revealed a new brand identity designed to resonate with evolving consumer values and lifestyles. Central to the refreshed identity is a striking new logo that merges a fingerprint with butterfly wings-capturing the essence of … Read more
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