New ad celebrates speed, innovation, and student ambition. DOMS Industries has unveiled a new national campaign for its latest product, the INXON Pen, designed to deliver an ultra-smooth, fast writing experience. Titled ‘Write Fast. Live More.’, the campaign highlights the brand’s focus on empowering students to keep pace with their demanding academic lives while making room for … Read more
New range features keema-stuffed crust and triple chicken toppings in five bold flavours. Domino’s India has fired up its non-vegetarian menu with the launch of the Double Chicken Burst Pizza, a bold new offering tailored for meat lovers across the country. With chicken keema baked into the crust and three types of chicken toppings on every … Read more
WPP has announced a major expansion of its global partnership with Vercel, integrating Vercel’s AI-powered tools-v0 and AI SDK-into its workflows to empower teams worldwide. Central to this collaboration is the introduction of “vibe coding,” a new programming approach that uses natural language prompts to accelerate digital creation. This initiative aims to simplify and speed up the … Read more
A viral reel of a husband crafting a hand-drawn McDonald’s fries box for his wife melted hearts online. McDonald’s seized the moment by recreating the exact packaging and surprised the couple, turning a cute reel into a full-blown marketing win In an internet moment that was peak Gen-Z romance, the creators behind @patnijipatikijodi posted a … Read more
Trupti Vasudev, CEO of Actimedia PR & Digital, has been appointed to the board of the Travel Lifestyle Network (TLN), representing the Asia/Pacific region, including India, Singapore, Hong Kong, South Korea, Australia, GCC, Indonesia, and Japan. She joins a newly expanded leadership team alongside David Zapata (USA), Marilyne Levesque (Canada), and Virginie Le Norgant (France), … Read more
Trackon has appointed Smartya Majumder as Vice President – Sales. With over 17 years of experience in express logistics and telecom, he has held leadership roles at TNT India, Samsung, Vivo, DHL Blue Dart, and DTDC Express. An MBA from IISWBM Kolkata, Smartya brings a strong track record in scaling revenue and leading high-performing teams. … Read more
Mastercard has appointed Lavani Agarwal as Vice President, Head of Marketing and Communications for India & South Asia. She brings rich experience from global brands, most recently leading brand and reputation marketing at Google for both Google and YouTube in India. Her previous roles include leadership positions at Uber, Procter & Gamble, and 3M. Agarwal’s … Read more
Instagram continues to ramp up its capabilities in video editing with the latest update to Edits, its standalone app launched in April. The new release introduces keyframe editing and audio enhancement features, aimed at creators looking for more precision and flexibility in short-form video production. Keyframe Editing Now Live The headline feature-keyframe support-gives users the ability to mark specific … Read more
Brands can now analyze, survey, and engage consumer segments in real time through dynamic AI personas, unlocking actionable insights. Zepto—India’s leading quick-commerce platform-is transforming its brand intelligence offering, ZEPTO ATOM, with a powerful new feature: Consumer Persona. Powered by the platform’s first-party data and AI, Consumer Persona allows brands to dive deeper into buyer behaviours, motivations, … Read more
The acquisition strengthens Unilever’s premium personal care portfolio with a high-growth, culturally resonant brand. Unilever has announced that it has signed an agreement to acquire Dr. Squatch, a leading men’s personal care brand, from growth equity firm Summit Partners. The move marks another strategic step in Unilever’s ongoing effort to expand its portfolio into premium and high-growth … Read more
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