Day: June 30, 2025

Zoho, the Chennai‑headquartered global technology company, has launched its new brand campaign titled “It Takes Time”, reflecting on the dedication and patience required to build enduring products and businesses. The campaign underscores Zoho’s own 30‑year journey-from bootstrapped beginnings to serving over 130 million users worldwide. Key Campaign Highlights Praval Singh, VP – Marketing & Customer Experience, Zoho:“We … Read more

Aditya Oza, co-founder of EMotorad, and Mikhail Bohra, co-founder of Harbor365, have come together to launch Luxora Experiences-a next-gen medical tourism venture aiming to transform healthcare travel for international patients. Luxora’s unique model combines elective medical procedures with curated travel experiences, targeting patients from the USA, UK, and Australia who are seeking cost-effective alternatives to rising healthcare costs and extended wait times in … Read more

7UP, PepsiCo’s flagship refreshment brand, has launched its first-ever sonic identity in India—a key market for the brand. This MOGO (musical logo) is part of 7UP’s broader strategy to reinforce its ‘Super Duper Refresher’positioning and deepen consumer engagement through audio branding. A New Dimension in Brand Expression In an increasingly digital-first consumer environment, sound has emerged as a powerful tool for … Read more

Luxor Schneider, a leading name in writing instruments, has unveiled its latest campaign titled “For The All-Rounder In You”, aimed at promoting the LX Max Pen-designed specifically for today’s multi-talented student community. Created in partnership with creative agency Born Hi, the digital video commercial (DVC) is currently live on YouTubeand Instagram, and is set to roll out across major OTT platforms in the coming … Read more

Once a ceremonial staple in Japanese culture, matcha has now entered India’s rapidly evolving health and wellness space. With its vibrant green colour, functional benefits, and premium appeal, matcha is gaining popularity among Indian consumers and brands alike-particularly in urban markets driven by lifestyle, health, and experience-based consumption. The Rise of Matcha in the Indian Market In … Read more

L’Oréal Groupe has launched #JoinTheRefillMovement, its first global, multi-brand sustainability campaign, encouraging consumers to adopt refillable beauty products as part of their regular routines. The initiative coincided with World Refill Day (June 16) and is aimed at reducing environmental impact across the beauty sector. Key Highlights: “We want to make refills mainstream,” said Blanca Juti, Chief Corporate Affairs & Engagement … Read more