July 1, 2025 – Page 2 – Viral Vault India | Marketing, Ads, Brands, Campaigns, and More

Ayushmann Khurrana is ‘Mr. Vacaywala’ in Agoda’s Stress-Free Travel Campaign

July 1, 2025 by Newsroom

Ogilvy-led campaign emphasizes the importance of regular getaways in a high-stress world, positioning Agoda as the go-to for affordable escapes. Digital travel platform Agoda has unveiled its newest India campaign titled ‘Escape the Stress, See The World For Less’, starring Bollywood actor Ayushmann Khurrana in an entertaining double role. The campaign underscores the growing need for regular breaks amid the … Read more

ZEISS India unveils ‘See and Be Seen More Clearly’ print campaign

July 1, 2025 by Newsroom

Interactive QR-based initiative promotes new DuraVision GoldUV lenses by blending traditional print with digital engagement. ZEISS, a leader in optics and optoelectronics, has launched its first interactive print campaign titled “See and Be Seen More Clearly”, debuting on the front page of The Times of India. The campaign marks a significant move to bridge traditional and digital … Read more

HUL increases influencer marketing spend by 40% to power digital strategy

July 1, 2025 by Newsroom

With over 12,000 creators onboard, the FMCG major doubles down on social-first demand generation and quick commerce platforms. Hindustan Unilever (HUL) has made a major push in its digital strategy by significantly increasing investment in influencer marketing, boosting its spend by approximately 40% in FY2025. This move is part of the company’s broader plan to prioritise social-first demand generation across … Read more

Ayushmann Khurrana is ‘Mr. Vacaywala’ in Agoda’s Stress-Free Travel Campaign

ZEISS India unveils ‘See and Be Seen More Clearly’ print campaign

HUL increases influencer marketing spend by 40% to power digital strategy

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