Influencer marketing seems to be the brand’s chosen strategy in India. From navigating the chaotic streets of Mumbai to capturing highlights from a live Badshah concert, musician and content creator Yashraj Mukhate barely had to lift a finger-except to tap his Ray-Ban Meta smart glasses and speak to Meta AI, his built-in personal assistant. Since … Read more
The agency will drive nationwide awareness and position Strch as a leading activewear brand. Madison Media Plus, a division of Madison World, has secured the media mandate for Strch, a rising activewear brand. The win came after a competitive multi-agency pitch, with Madison now handling the brand’s entire media strategy. The agency has been tasked … Read more
She also joins the jury for the Nykaa Best in Beauty (NBIB) Awards 2025. Nykaa, India’s leading beauty and lifestyle destination, has announced actor Sharvari as its new brand icon. Home to a curated mix of global and Indian beauty brands, Nykaa’s introduction of a new face signals its next chapter-one that focuses on deeper … Read more
The actor and automobile enthusiast will represent the brand’s new automotive tech portfolio. Dylect, a new-age lifestyle electronics brand, has announced actor and automobile enthusiast Rannvijay Singha as the brand ambassador for its upcoming automotive technology range. Known for offering innovative, design-forward products across home and automotive categories, Dylect is now poised to make a … Read more
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