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Day: July 8, 2025

Adgcraft Unveils New PR Vertical ‘Adgcraft AI’ Focused on Emerging Tech and Innovation

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The new division will cater to AI-led startups, tech pioneers, and enterprise disruptors Adgcraft, a growing PR agency, has announced the launch of its new vertical – ‘Adgcraft AI’ – on the occasion of its fourth anniversary. This dedicated division will focus on AI-powered startups, emerging tech innovators, and enterprise-level companies, aiming to shape their narratives in an increasingly competitive … Read more

Instamart Now Delivers JioBharat and JioPhone Prima Phones

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JioBharat V4 and JioPhone Prima 2 debut on quick commerce with 10-minute delivery across 95 cities Instamart, the leading quick commerce platform, has partnered with Jio to bring the telecom giant’s popular feature phones directly to customers’ doorsteps. Starting now, users across 95 cities in India can order the JioBharat and JioPhone Prima2 via Instamart … Read more

Rebel Foods Considers Exit from Premium Chocolate Brand Smoor

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Company holds 57% stake; discussions ongoing as part of operational restructuring Cloud kitchen major Rebel Foods, known for brands like Faasos and Behrouz Biryani, is currently in talks to sell its majority stake in Smoor, a premium chocolate and dessert brand, according to a report by The Economic Times. As part of a broader operational realignment, Rebel Foods has recently closed … Read more

realme Appoints Vicky Kaushal as New Smartphone Ambassador

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Actor to headline ‘Live for real’ campaign ahead of realme 15 Series launch on July 24 Smartphone brand realme has announced Vicky Kaushal as its new smartphone ambassador, ahead of the launch of the realme 15 Series in India on July 24, 2025. The upcoming campaign titled “Live for real”, led by the actor, aims to strengthen the brand’s resonance with Gen Z and … Read more

Teamology Wins PR and Media Mandate for Eyewear Brand Rawbare

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Mandate includes strategic brand positioning, influencer partnerships, and digital communications Teamology Softech and Media Services, a digital PR consultancy, has secured the PR and media mandate for Rawbare, a premium eyewear brand with a growing presence across metros and tiered cities through both online and offline channels. Under this mandate, Teamology will lead digital PR, manage media communications, and support strategic brand … Read more

Sachin Tendulkar Leads Hafele India’s New Digital Campaign Series

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Six-part series set in Sachin’s kitchen highlights Hafele’s space-maximising solutions Hafele India, in collaboration with its brand ambassador Sachin Tendulkar, has launched a new digital campaign series rooted in the brand’s purpose: “Maximising the Value of Space. Together.” This campaign goes beyond awareness, illustrating how Hafele products add functional value to everyday living. Titled “Maximising what matters the most,” the series adopts … Read more

Oakley Unveils ‘Artifacts from the Future’ Campaign with Shubman Gill

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Campaign introduces futuristic eyewear designs: Plantaris and Lateralis Oakley has launched its latest campaign, ‘Artifacts from the Future’, featuring India’s Test Captain Shubman Gill. Celebrating its 50-year legacy, Oakley introduces a futuristic line of performance eyewear, designed for the world of 2075, but launched today in 2025, continuing its tradition of innovation in style and function. The campaign film showcases Shubman … Read more

Adani Group’s ‘Suraj Bhaiya Hain Naa’ Campaign Highlights the Human Impact of Clean Energy

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Third film in the #HumKarkeDikhateHain series showcases transformation through solar power The Adani Group has unveiled its latest digital film, “Story of Suraj,” under the ongoing #HumKarkeDikhateHaincampaign series. Titled ‘Suraj Bhaiya Hain Naa’, the campaign highlights the human impact of clean energy, showcasing how access to solar power can transform communities at the grassroots level. With a wide operational presence in energy, logistics, … Read more

Olyv Launches First OOH Campaign in Kolkata Featuring Sourav Ganguly

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Campaign highlights financial access and credit health awareness Olyv, a digital lending platform, has rolled out its first Out-Of-Home (OOH) campaign in Kolkata, featuring brand ambassador Sourav Ganguly. The campaign marks a significant brand milestone and reinforces Olyv’s mission to make financial access and credit health improvement more visible and relatable. The campaign includes a prominent hoarding at a key location in Kolkata, … Read more

ting Wins Digital and Social Media Mandate for Lapita, Dubai Parks & Resorts

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ting Wins Digital and Social Media Mandate for Lapita, Dubai Parks & ResortsMandate to be managed from the agency’s Mumbai office ting, an integrated advertising agency with a presence in Mumbai, Chennai, Delhi, and international offices in the UAE and UK, has secured the digital and social media marketing mandate for Lapita, Dubai Parks & Resorts, part of the Autograph Collection … Read more

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