The agency will manage traditional media duties, including TV and Print Madison Media Sigma, a division of Madison World, has secured the media agency-on-record (AOR) mandate for The Sleep Company. As part of the engagement, the agency will oversee the brand’s traditional media planning and buying, spanning TV and print. The Sleep Company is a comfort-tech brand known … Read more
Agency to strengthen omnichannel strategy through website optimisation, AI personalisation, and content-to-commerce Blackberrys Fashion, the upscale menswear brand, has partnered with GreenHonchos to accelerate its direct-to-consumer (D2C) growth. The collaboration aims to merge Blackberrys’ longstanding retail legacy with a cutting-edge digital strategy. What GreenHonchos Will Do Paritosh Bindra, Head of eCommerce, Blackberrys, shared his optimism: “With over three decades … Read more
In an unexpected twist, Knorr has partnered with stand-up comic Samay Raina to promote its Korean Ramen range-despite a previously regrettable collaboration with the same influencer. Back in December 2024, Deepti Karthik, fractional CMO, reflected on a failed influencer campaign with Raina. He had insisted on using his own unfiltered comedic style, resisting brand edits. The final post, completely misaligned … Read more
The collaboration features gaming-themed meals with the ROG logo seared onto burger buns KFC China has joined forces with ASUS Republic of Gamers (ROG) for a unique co-branded campaign titled “Fortress of Faith.” The partnership introduces two limited-edition meal sets designed to appeal to gaming enthusiasts, complete with themed packaging and collectible accessories. One of the campaign’s standout features is … Read more
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