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Day: July 10, 2025

Google Marketing Live India Unveils AI Tools to Empower Marketers

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At Google Marketing Live India, the tech giant introduced a suite of AI-powered marketing tools designed to help brands navigate shifting consumer behaviors through automation, creative innovation, and precise measurement. AI-Powered Search Advertising Creative & Media Enhancements Performance & Measurement Tools Agentic AI Assistants AI Adoption in India In Their Words Roma Datta Chobey, Managing Director – Digital … Read more

Chinese Wok Marks 10th Anniversary with New Emblem and Consumer Campaign

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Celebrations roll out across stores, packaging, and digital channels Chinese Wok, a leading Desi Chinese quick-service restaurant brand founded in 2015, is celebrating its 10-year milestone. Over the past decade, it has solidified its presence in India’s QSR space through dynamic menu innovations, new outlet formats, and regional expansion. Recently, it extended its footprint into East India … Read more

Radhika Seth and Meghna Kaur Launch Specialty Coffee Brand ‘NAKED’

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Fresh roastery debuts nine rare coffees from India and abroad Lifestyle creators Radhika Seth and Meghna Kaur, along with co-founders Naheel Koroth and Akash Thakkar, have launched NAKED, a specialty coffee roastery rooted in friendship, quality, and authenticity. The brand aims to redefine coffee culture by focussing on the ritual, community, and richness-“stripping away the noise,” as stated. What’s on Offer Brand … Read more

McDonald’s India (North & East) Unleashes ‘The Ranveer Singh Meal’ Campaign

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Channeling the actor’s boundless energy in a flavour-packed limited-time offering McDonald’s India (North & East) has launched its latest campaign featuring Bollywood star Ranveer Singh to introduce “The Ranveer Singh Meal”, inspired by McDonald’s global Famous Orders series. What’s in the Meal? A fun twist on fan favourites: Available for a limited time, the meal is designed to combine McDonald’s … Read more

iLink Digital Appoints Pitchfork Partners as Strategic Communications Partner

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Consultancy to lead integrated PR, corporate positioning, and talent branding iLink Digital, a specialist in digital transformation, has appointed Pitchfork Partners Strategic Consulting LLP, a Mumbai-based reputation and strategic communications consultancy, to lead its next phase of brand visibility and stakeholder engagement. Scope of the Mandate Under this partnership, Pitchfork Partners will craft and execute a … Read more

Cityflo and Signpost India Join Forces to Grow Transit Advertising

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New partnership aims to reach working professionals during their commute Cityflo, the urban mobility platform, has formed a strategic alliance with Signpost India, a media-tech company, to offer a fresh channel for brands to connect with commuting professionals who value comfort, reliability, and tech-enabled transit. Fleet-Wide Ad Integration Signpost India will manage advertising across Cityflo’s fleet, which … Read more

Safari Partners with boAt to Launch Smart Luggage with Tracking Feature

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Available on Amazon Prime Day – delivered across metro and non-metro pin codes Safari, India’s leading luggage brand, has collaborated with consumer tech company boAt to unveil Safari Trackr, a new range of Bluetooth-enabled, trackable luggage. The collection launches during Amazon Prime Day (July 12–14, 2025) and will be available to customers across all serviceable metro and non-metro pin codes. … Read more

ZEE5 to Launch FAST Channels with Amagi

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Free ad-supported streaming TV debuts August 2025 for digital-first audiences ZEE5, as part of its push into connected TV, will debut free ad-supported streaming television (FAST) channels in India this August, in collaboration with Amagi Media Labs, a cloud-based streaming technology provider. What to Expect From the Leadership Amit Goenka, President – Digital Business & Platforms, ZEEL: “The … Read more

Anushka Sharma ties rakhi on dog in GIVA’s new Raksha Bandhan film

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Campaign conceptualised and executed in-house by GIVA team This Raksha Bandhan, GIVA has unveiled a digital film for its “Ties of Love” campaign starring brand ambassador Anushka Sharma. The video captures Sharma tying a rakhi on her dog, highlighting a fresh take on the festival’s spirit. The campaign was entirely conceptualised and executed by GIVA’s in-house team. Bringing the digital … Read more

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