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Day: July 11, 2025

Kareena Kapoor Leads Organic Tattva’s ‘Har Maa Ka Vishwas’ Campaign

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Highlighting purity and informed food choices in everyday staples Organic Tattva, India’s prominent organic food brand, has launched its latest campaign, “Har Maa Ka Vishwas,”featuring actor Kareena Kapoor Khan. The campaign underscores the importance of trust and informed decision-making for everyday staples like dal and rice. Campaign Highlights The TV and digital ad features Kareena advocating for responsibly sourced food, … Read more

Flipkart Minutes Launches 40‑Minute Smartphone Exchange in Metros

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Swift upgrades, doorstep valuation, and eco-friendly refurbishing now live in Bengaluru, Delhi, and Mumbai Flipkart has launched an industry-first smartphone exchange service through its rapid-delivery platform, Flipkart Minutes. Live in selected PIN codes across Bengaluru, Delhi, and Mumbai, this initiative lets customers exchange old smartphones for new ones in under 40 minutes, combining speed with convenience and sustainability. … Read more

Plush x Instamart Campaign Brings Period Comfort in 10 Minutes

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Plush, the women’s wellness brand, has teamed up with Swiggy’s Instamart to launch a campaign promoting its new Seamless Period Panty-a disposable, undie-style solution aimed at replacing bulky and makeshift period fixes. The ad film captures a relatable moment: an older sister improvising with layers of pads for leak protection, only to be interrupted by her … Read more

Tic Tac & Yashraj Mukhate Launch ‘Refresh Your Vibe’ Music Campaign

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Tic Tac, the Ferrero Group’s iconic confectionery brand, has launched its latest digital campaign, “Refresh Your Vibe,”in collaboration with music producer and influencer Yashraj Mukhate. The initiative invites music enthusiasts nationwide to celebrate creativity and self-expression through an interactive music challenge. Campaign Highlights Brand Insight Zoher Kapuswala, Marketing Head – Pills & Gums, Ferrero India, shared: “With … Read more

Ferrero to Acquire WK Kellogg for $3.1 Billion, Uniting Iconic Brands Under One Roof

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Italian confectionery giant Ferrero, known for Nutella and Kinder, has agreed to acquire WK Kellogg Co., a U.S.-based cereal specialist, for approximately $3.1 billion – or $23 per share, representing a 31–40% premium depending on the market reference. Deal Overview & Strategic Fit Leadership Perspectives Giovanni Ferrero, Executive Chairman: “This is more than just an acquisition – it brings two legacies together. It’s a key … Read more

Fake Weddings: India’s New Craze for Party Lovers

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Step aside real weddings-fake weddings are the hottest new party trend in Indian metros, offering a full-fledged shaadi experience without the couple, ceremony, or drama. What Are Fake Weddings? Locations & Pricing Why It Works Mixed Reactions Opinions online are divided-some only call it a fun escape, while others critique it for diluting a sacred institution . … Read more

JioHotstar’s Special Ops 2 Secures 14 Sponsors Before July 18 Launch

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Series draws brands eager for edge-of-seat engagement JioHotstar’s upcoming original series Special Ops 2, set to stream on July 18, has already onboarded 14 major sponsors across categories like automotive, tech, finance, FMCG, QSR, personal care, luxury, and building materials—underscoring the show’s strong brand draw even before premiere. Sponsor Line-up Confirmed sponsors include: This diverse mix reflects confidence … Read more

Amarendra Saxena Steps Down as Flipkart’s IoT Head After 10 Years

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Amarendra Saxena has stepped down from Flipkart after a decade-long journey, most recently serving as Director and Business Head – IoT Devices. Since joining as a management trainee in 2015, he has held key roles across mobiles, events, promotions, and customer retention. With deep expertise in e-commerce strategy, alliances, and category management, Saxena announced his … Read more

Neha Rao appointed as VP – Marketing at Bikaji Foods International Ltd

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Neha Rao, Vice President – Marketing at Bikaji Foods International Ltd, is a dynamic marketing leader with over 15 years of experience across FMCG and media. Since joining Bikaji three years ago, she has spearheaded the brand’s evolution through high-impact 360° campaigns—including the IPO-supporting “Amitji loves Bikaji” and the innovative “Bikaji Khao London Jao” offering assured … Read more

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