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Famous Innovations Wins Creative Mandate for Nilkamal Sleep

Agency to lead full-funnel brand building across digital and traditional platforms Following a multi-agency pitch, Famous Innovations has been appointed the creative agency on record for Nilkamal Sleep, the mattress and sleep solutions division of the iconic Indian furniture brand, Nilkamal. The agency’s scope of work includes end-to-end brand building, spanning strategic brand positioning, campaign planning, visual identity design, and content systems across both digital … Read more

Sachin Tendulkar and Häfele Unveil Second Film in ‘Maximising What Matters’ Campaign

New digital series highlights everyday functionality of Häfele products in real-life home settings Häfele India, in partnership with brand ambassador Sachin Tendulkar, has launched the second film in its digital campaign series titled ‘Maximising What Matters’. The campaign continues to spotlight the brand’s core philosophy – “Maximising the Value of Space. Together.” – by shifting focus from brand awareness … Read more

Groww to Launch “915” – India’s First Custom-Built Trading Terminal for Professionals

Web‑based platform designed for high‑volume and professional traders What is “915”? Groww is preparing to launch 915, a standalone, web‑based trading terminal built specifically for experienced, high‑volume traders-marking a major step up from its existing app-based offerings. This marks India’s first fully custom-built platform catering to professional trading needs. Key Features Why It Matters Timeline & Availability Broader … Read more